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October 07, '21
Heavy Lift: Men’s Plastic Surgery Taboos on the Way Out

“…the main reason so many guys are considering plastic surgery has nothing to do with technique or science—these days everyone is like a mini celebrity. Our appearance is our calling card and like it or not, we judge a book by its cover. – Dr. Andrew Jacono M.D., FACS, Plastic Surgeon1

Vanity is not what it used to be. The last decade and a half have indisputably reshaped the way most people interact and present themselves to the world, both professionally and socially. And if the social media revolution alone weren’t enough, the necessities of the pandemic have certainly sealed the deal! Vanity is vogue.

A recent Wall Street Journal article by journalist Horacio Silva, Men’s Face-lifts: Once a Plastic-Surgery Taboo, Now Trendy, aims to peel back the layers of what was once an intractable taboo in men’s society: the reclaiming and redefining of men’s’ vanity, and the courageous embrace of plastic surgery and other elective interventions.

“Whether to emulate the reverse-aging efforts…or to fix issues such as crooked noses, jowly jawlines and downturned smiles, men around the country are seriously thinking beyond non-ablative, gateway procedures such as Botox and opting for surgeons like Dr. Jacono, Dr. Tim Marten in San Francisco and Dr. Jason Diamond in Los Angeles. Statistics from the American Society of Plastic Surgeons show a 19% uptick in face-lifts for men between 2000 and 2020.”2

While the more interventionist approaches like surgery and injections are gaining traction as more and more celebrities openly reveal their efforts to look their best, nips and tucks be damned, the trend is clearly riding the wave of the men’s skincare, makeup, and cosmetic tide already upon us.

Think of it more as a holistic reimaging of men’s self-care; health, wellness, and the masterful looks to match!

Men’s Cosmetics and Skincare Pre and Post Surgery

Taboos fall by the wayside and become trends in modern popular society. This certainly isn’t the first time it’s happened! As men take greater ownership and become more intentional about their appearance, thoughtful surgical and nonsurgical interventions become real, viable options.

MËNAJI’s pioneering line of advanced natural men’s skincare and cosmetic products are a natural and necessary complement to any elective intervention.

No matter how slight or specific the “work,” it’s likely there will be some temporary effects like swelling, redness, puffiness, maybe even bruising guys will have to deal with.

MËNAJI’s Urban Camouflage Concealers can hide any redness, bruising, or any discoloration guys might experience after Botox injections, or throughout post-surgery recovery. The Urban Camo Concealer is available in six different shades to match your natural skin color, is vegan, cruelty-free, and boasts a wealth of natural and organic ingredients.

MËNAJI has also specially formulated products such as our 911 Eye Gel, and our brand-new Anti-Aging ERASER Multi-Peptide Serum that work to revitalize and maintain tighter, youthful skin, reducing the appearance of aging and fatigue, and rejuvenating your skin and appearance with or without surgery or injections, using only the highest quality hydrating, nutrient-rich blend of natural ingredients.

The Future of Face-Lifts and Men’s Cosmetics

It’s simultaneously true that the future is both what you make it, and the future is now. Men are taking the bull by the horns, so to speak, and recommitting to a conception of self and self-care that includes all the options from cosmetics and makeup to injections and surgery.

The candor and camaraderie with which men from the board room to the bar are taking back their vanity and investing in looking and feeling their best is the foundation of the men’s skincare and cosmetic revolution MËNAJI is proud to be a part of. Our skincare and makeup products help men hold their heads up high, lift their spirits, and imbue them with a confidence and self-assurance that helps created the future you want to see.

Get in touch for more info on how we can help support your self-care journey!

Silva, Horacio; Men’s Face-lifts: Once a Plastic-Surgery Taboo, Now Trendy, Sept. 10, 2021.

Vanity is Vogue with MËNAJI

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