Some women like to watch MMA. Some men like to get manicures. It’s the twenty-first century—gender lines are blurry, and that’s A-OK. But the next frontier might surprise you: lines of cosmetics, specially geared toward men. Or as one entrepreneur calls it, urban camouflage. Could this really catch on with regular guys? GQ’s Drew Magary—the […]
Call it a male baby boomer’s best friend or the secret weapon of the CEO who is competing with young guns or even the next step for the metro-sexual grooming phenom. Just don’t call it makeup.
When an intermediary told them about Menaji, Ms. Viglielmo said they thought the timing was right for men’s cosmetics. The taboos about men’s wearing makeup — known as color in the industry — were fading, she said. “You have older guys in the workplace and men dating at different ages,” she said. “These products are […]
The first piece of journalistic advice I received from the man who is now the editor of this magazine was, “Always take the makeup.” So every time I go on TV and the producers offer makeup, I tell them to spackle it on thick. But I never thought about wearing the stuff off camera. Which, […]