Fashion Designer Willy Chavarria Revitalizes Urban Style with a Sophisticated Edge

Fashion Designer Willy Chavarria Revitalizes Urban Style with a Sophisticated Edge

FOR IMMEDIATE RELEASE: July 30, 2019, MËNAJI Worldwide, Southport, CT
Contact: Jacqueline deMontravel
+ e: + m: 917 509 1237

MËNAJI was the exclusive men’s grooming line sponsor for Willy Chavarria’s spring/summer 2020 menswear show in New York City’s Meatpacking District’s raw ROOT space, providing leading makeup talent with its results-driven products.

Willy Chavarria’s key mission is to conjure up art and politics into a reactionary story of the human will, partnering with organizations to promote social justice. The designer collaborated with K-SWISS to present a fusion of Cholo style with the type of clothing high school kids from wealthy families wore in the early 1990s including oversized khakis and white socks.

The dichotomy of rough and beautiful is pulled together with MËNAJI’s line of products. Makeup artist Marco Castro skillfully took Willy’s vision and articulated it through the cosmetics. “Marco used the quality and versatility of MËNAJI to create the looks in a way that was spot on for what was needed to convey the theme,” says MËNAJI President Pamela Viglielmo. “The show was a smashing success, capturing Chavarria’s conceptual fashion label with a cinematic approach. These are good looking guys who look fantastic in clothing with a bit of an edge,” says Viglielmo. “The collections are relevant, powerful and wearable.”

Designer: Willy Chavarria
Men’s Cosmetics/Advanced Skincare Line: MËNAJI
Makeup Artist: Marco Castro for MËNAJI
Venue: Root NYC

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