Did you know that 90% of the world breathes polluted air and 80% of the planet drinks polluted water? In a world with increasing environmental issues, extreme climate events and an aging population, it makes sense that anti-pollution skincare products such as masques, serums and moisturizers have quickly become so popular. Add to these concerns the growing challenge of healthy air quality and pollution in big cities, and you get the idea — your skin is under attack daily. So how can you maintain healthy skin to look your best and defend yourself against today’s environmental pollutants? Today’s “anti-pollution” targeted skin products may be the answer. Which then begs the question, do they really work? First, what is pollution? Pollution is defined as the physical assault of air borne particles, along with the sun’s rays which together, can cause topical skin problems, aging and irritation. However new research shows that the effect of these pollutants can be reduced with the use of topical and chemical sunscreens, and by putting moisture and healing properties back into your skin after exposure. For example, in the morning you can use SPF protection to ward off harmful rays before going outside as well as protecting your skin if you are in an environment that gets light in doors (e.g. air travel, sunlit offices) . Then at night you can slough off dirt, dead skin and other particles and use our serum and moisturizer to rehydrate thirsty skin. For some easy steps, see below for our suggestions. Step 1: Avoid pollutants and harmful chemicals with cleansing The first part to combating pollution is to use products that cleanse and protect your skin while avoiding dangerous chemicals, specifically petroleum and plastic based derivatives such as Parabens, Sulfates, and Phthalates. These can cause irritation and possibly lead to even more dangerous problems. Our Face & Body Scrub is a good start, as it cleanses away oil, dirt and exfoliates dead skin. This advanced formula is specially made for men, using a natural and unique blend of certified organic lime peel oil, jojoba, ginseng, kelp, azulene and aloe. It helps clear clogged pores, scrub away dead and dull surface cells, and alleviates rough areas with vitamins and botanical components, keeping your skin healthy from the inside out. Free of added color and fragrance, our Scrub is a one step way to clean naturally and never tested on animals. Step 2: Correct – restore what nature has stripped away The next step is to improve your skin – adding back what time and nature have taken away either from stress, pollution, or lack of water and sleep. While you can’t really go back in time, it is possible to minimize wrinkles and rejuvenate damaged skin. Our Anti-Aging Eraser is made from a proprietary Green Apple Stem formula to help regenerate surface cells and erase fine lines by delivering collagen back to the source and enabling skin to hydrate. This proven anti-aging skincare formula uses the molecular structure of peptides to enhance the elasticity, strength and texture of your skin, reduce redness and age spots, and restore dryness from sun and weather damage. Use it at night before bed after washing your face. Step 3: Protect – use barriers against environmental and sun damage While it feels healthy to be in the sun, and it’s important to spend time outside, unfortunately the sun is the biggest cause of cancer, aging and environmental damage. Makeup products and creams that protect the skin from outdoor elements sun damage with at least an SPF 30 are the gold standard in skin care, especially for men who are more likely to get skin cancer because they generally don’t wear sunscreen or cover their heads and bodies. Our new Power Hydrator PLUS is the first SPF 30 tinted moisturizer for men, with three natural skin tone shades that deliver a healthy suntanned look without any sunblock white residue. The lightweight lotion blends easily to even out complexion, smooth skin and minimize pores, with natural oils to lock in hydration. To reinforce the powerful barrier against the sun’s damaging UV rays, we use both zinc oxide and octinoxate. These tried and tested ingredients are the most effective protection against sun damage that exists on the market. Antioxidant enriched with these healthy ingredients, it is also non-irritant and non-allergenic, and a convenient all-in-one product for busy men. Finally, don’t forget to protect your lips – where thinner labial skin is also prone to skin cancer. Our Lip Agent with SPF 15 protects, soothes and nourishes with vitamin E, sunflower, macadamia and jojoba oils without leaving a glossy or waxy appearance. It’s non-shine look is preferred by many guys. Minimizing the effects of pollution is an ongoing and complex issue, but hopefully these simple steps can lead to big changes in taking charge of your skin’s health and appearance. In addition, you can ward off the effects of pollution both inside and out with a smart lifestyle – maintain a healthy diet, drink plenty of water, exercise regularly, and get plenty of sleep.