MENAJI was recently chosen as the starting line up at the Asaf Ganot show at New York Men’s Fashion Week. MENAJI, the creators of the best selling, iconic Urban Camouflage® corrective concealer for men, is popular with male celebrities, models and athletes alike. It recently caught the attention of designer Asaf Ganot, who chose the top selling men’s skincare line for his NYFW Men’s show. Ganot, who credits childhood sports and, later, his college basketball career as the foundation for his style was the highlight of fashion week. His style — sophisticated, yet functional, channels the concept of “destroyed luxury”– pieces are rugged yet refined, luxurious yet understated. With athletes and fashion going hand-in-hand, it’s no surprise that a bold designer like Ganot who’s high-end clothes appeal to a diverse audience, wanted an understated look. Pamela Viglielmo, President of MËNAJI, says, “MENAJI products capture the essence of Asaf Ganot’s textured, rugged, refined style to represent a man who is comfortable with himself, authentic and real, whether on the street, field or runway. I like to say that MENAJI provides easy to wear men’s makeup, grooming and skincare tools for “real men” to uncover their authentic and best self.” With NYMFW happening again in July, MENAJI looks forward to working with exciting top talent like Asaf Ganot. As men’s fashion events and exciting runway shows dictate products that work and deliver a natural look, MËNAJI will be there!