In the female-dominated beauty industry, one American beauty company has been carving out a niche for men by shaking things up for more than 15 years – MENAJI. Now MENAJI is re-launching one of its hero products, an undetectable concealer for men, with a new and improved, official title.
MENAJI specializes in men’s quick-fix, easy-to-use skincare + men’s cosmetics. Since 2000, MENAJI was the first to develop a world-class beauty brand for men, first to have created men’s cosmetics for consumers and first to introduce men’s beauty kits/travel kits.
Now that style trends have finally caught up with MENAJI’S revolutionary products and men’s makeup is the new frontier in men’s grooming, MENAJI Advanced Men’s Skincare announced today that it has trademarked its number 1 best-seller – the Urban Camouflage®, also known as the Urban CAMO™.
“The Urban CAMO is a category pioneer in men’s grooming because it was the first undetectable concealer specifically made for a man to use easily on his skin. It has always been a man’s best-kept secret weapon – his investment in confidence – and our understated breakaway hit,” said MENAJI President Pamela Viglielmo. “And now we’ve made it official.”
Many know that the MENAJI Urban CAMO™ is the original concealer for men, but what they may not know is that it is organic makeup, (cruelty-free, paraben-free, fragrance-free, and rich in anti-oxidants). According to Viglielmo, lately, many other companies both large and small, which have women’s brands, have introduced men’s versions of products in this category.
Despite this, said Viglielmo, Urban CAMO™ continues to be tailored to the brand’s target male audience, while staying true to its goal – to make men feel more confident by correcting/covering blemishes, dark undereye circles, nicks/cuts, and pimples. The Urban CAMO™ also comes in a small, lip-balm tube with collared dispenser.
“Men don’t need to be emasculated by using women’s formulas for concealers in wands or pens. Urban CAMO is made specifically for a man’s skin.’ Their skin is thicker, oilier, hairier, with larger pores. It’s essential to have a professional-quality product for only men’s skin, in masculine packaging, that’s easy to use, and is undetectable. It makes a man not just “photo-ready,” but “selfie-ready” for all their online and offline moments without any filter.” Viglielmo said.
“Urban CAMO is for men who understand that their look is important to their personal and professional success. They need this tool.”
Urban CAMO™ Concealer SRP $26.00 (0.35 fl oz)
- Easy to use for a flawless look for face, Under eyes, and neck
- High coverage for inflamed zits, blackheads and blemishes, dark circles undereyes, and unwanted discoloration anywhere on the body
- Small lip-balm style dispenser