MENAJI Advanced Men’s Skincare, whose pioneering products brought men the first undetectable concealers, Hi-Def Anti-Shine powders and a line of skincare designed for quick fixes to make a man camera-ready 24/7, can now be found at beauty and grooming retailer flagship store in New York City. Since it first embarked on its journey spearheading the development of advanced men’s grooming – MENAJI President Pamela Viglielmo said the company has sought out key partners who understand today’s ever-changing sales channels. MENAJI has partnered with Birchbox across all of its channels, from their monthly subscription box programs to its comprehensive ecommerce shop and now to its retail store. Viglielmo is particularly excited that now more men in NYC can discover MENAJI‘s bestselling Urban CAMO™. The MENAJI Urban CAMO™ Concealer created in 2000, is formulated with natural ingredients specific for a man’s skin, is easy to use and undetectable. Urban CAMO™ perfects and evens out skin tone to hide razor bumps, blemishes, under-eye circles, age spots, scars or other imperfections which is in demand in today’s selfie-oriented, online-identity driven world. “Customers want experiences that feel special, are easy to navigate and provide information. Birchbox has organized its products by way of category rather than by brand just like customers shop online, so more customers can discover MENAJI products while they seek solutions for their grooming needs. Add in top shelf on-floor product knowledgeable sales pros, and it’s a win-win. Birchbox has revolutionized retail,” said Viglielmo. “Birchbox’s planning and MENAJI‘s planning is serendipitous. Our pioneering men’s concealers and Birchbox’s pioneering retail model, are the right products, in the right shopping model at the right time,” said Viglielmo. Birchbox is located at 433 West Broadway, in SoHo, New York City and is open Monday – Saturday, 10am – 8pm; Sunday, 11am -6pm. MENAJI can be found in the Men’s Floor in the Lower Level. For more information please follow Birchbox Instagram or visit www.birchbox.com.