MËNAJI Announces #SaveWater Campaign

MENAJI Advanced Men’s Skincare announced today that it would launch its new campaign #SaveWater on March 22 World Water Day 2016 in an effort to bring awareness to the global water scarcity crisis. The MENAJI #SaveWater Campaign challenges guys to turn off their faucets when they groom and choose products that require little to no water use in their daily routines.

Known best for its undetectable concealers for men, MENAJI has led the men’s grooming industry with pioneering products that were category creators. Now, MENAJI is bringing awareness to consumers who care about water scarcity, that MENAJI grooming products are effective and help #savewater such as the Power Hydrator and ClearShave 3-in-1 Formula.

According to Treehugger.com, when the average American takes even a 5-minute shower, he or she uses more water than an average person in a poverty-stricken area of a developing country uses in a whole day. Due to reports such as that from non-profit sites, market research company Mintel released its “Five Key Consumer Trends for 2016: On the Waterfront” which revealed that “shortages will make water an increasingly precious and politically charged commodity, encouraging (beauty product companies to address this through) innovation in sourcing, recycling and manufacturing.” MENAJI President Pamela Viglielmo said MENAJI has been doing that for years. Viglielmo said MENAJI executives had already created a moisturizing product that would hydrate a man’s skin without using oil and leaving a greasy residue, which makeup artists used to keep actors looking great between scenes to be used on location on film and TV sets where no water was immediately available. That product was the Power Hydrator AfterShave which debuted before 2010. “If we called it an “aftershave” instead of a moisturizer, we knew guys would use it. Power Hydrator minimizes wrinkles and fine lines by plumping up the skin creating the perfect canvas for applying our men’s HDPV Anti-Shine.” Viglielmo said. Coincidentally as people became more aware of water scarcity, MENAJI’s concerns for convenience also grew to include concerns for the environment, so executives created a shave product that allowed makeup artists to shave male actors on set without needing a single drop of water. In late 2014/early 2015 MENAJI debuted ClearShave 3-in-1 Formula shave gel in a travel size. From the inside out, the multifunctional shave product is designed to be a cut above regular shave gels that leak, are unsanitary, and in general create a mess inside a man’s Dopp kit. By using an Airless Pump Delivery system, MENAJI ensures that a measured amount of product is delivered with every use, and keeps contaminants out, extending the life of the product. And because it is a clear gel, a man can shave his face, head and chest quickly and precisely. ClearShave 3-in-1 Formula Features & Benefits:
  • NO WATER NEEDED
  • CLEAR GEL enables sophisticated shaving – precise facial hair borders. (Men can see where they’re shaving)
  • MAXIMUM COMFORT
  • ANTI-STUBBLE, ANTI-RAZOR BURN (Delivers pre-shave conditioning and post-shave toning– prevents ingrown hairs)
  • SOOTHING BOTANICAL- BASED FORMULA FOR HEALTHY SKIN
  • AIRLESS PUMP DELIVERY SYSTEM DELIVERS PERFECT AMOUNT EVERY TIME AND PREVENTS GERMS (Packaged for safety, purity and portion control)
  • CONVENIENT, 30ML SIZE (meets air travel size requirements).
“When we say ClearShave is a ‘water-free luxury’ we mean it,” said Viglielmo. MENAJI #SaveWater will run from March 22 2016 until the end of December 2016 and will feature contests and giveaways throughout the year using the #SaveWater to remind everyone that every effort helps — using “Water-Free Luxury” products, and “turning off the faucet” in their daily grooming routine.

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