Home base for celebrities and billionaires, knows as the “‘Bu.” Even America’s most popular toy doll ever made, Barbie, had a “Malibu” version in both male and female. So why is it no surprise that Beauty Collection, aMalibu-based retail chain known for its commitment to providing all-around beauty services from blow-outs to nails, would launch MENAJI Advanced Men’s Skincare line there? From the beginning, Beauty Collection has based its reputation on making sure their customers had every possible service need attended to while shopping at the store, becoming a one-stop shop for customers needing luxury products, education, and services, an having influencer-studded grand openings. Now, said MENAJI President Pamela Viglielmo, Beauty Collection can cater to men’s needs more thoroughly, by using the world’s leading men’s cosmetics brand, MENAJI. “MENAJI has skincare facials for men that cleanse and correct in minutes. MENAJI has wedding day grooming for grooms. MENAJI has HD man makeup application services that can be applied on site for guys on-the-go to an audition, a job interview, a photo shoot, a date, wherever they need to look flawless. We are the perfect brand for a service-oriented retail hybrid,” Vliglielmo said. And so it seems to be the case, based on Beauty Collection’s commitment of “showcasing the world’s superior beauty products chosen for their quality and distinction” and it’s reputation in luxurious Malibu as its destination for its discerning clientele, and now its recent launch of MENAJI in two key locations as well as on their website. “Beauty Collection is known as the curator of niche brands and MENAJI is the perfect example of what we are cultivating…innovation and emerging trends. As the men’s grooming category grows, MENAJI is the only brand chosen for men. Beauty Collection knows how to cultivate this market and anticipates opening the door to a male-dominated clientele that is looking for skincare and products geared for their busy lifestyle,” said Beauty Collection VP of Business Development, Maria Rush. “Beauty Collection is known for their red-carpet grand openings, replete with brand leaders, head shots, DJs, and ‘Get Paparazzi-Ready’ themed parties,” Vigliemo said. “It’s only fitting MENAJI products for men makes its services debut at Beauty Collection.” And this month though the holidays MENAJI is celebrating the launch with limited edition gifts with purchase at Beauty Collection. Clients who want to experience MENAJI for themselves or pick up sets for their loved ones can stop by Beauty Collection in their Calabasas Store at The Commons at Calabasas, 4732 Commons Way # E, Calabasas, CA and West Hollywood at 8951 Santa Monica Blvd, West Hollywood, CA.