How fast is your skincare? Mintel, the global provider of market research, said that multifunctional and time-saving benefits are the key concerns for male consumers according to their recent report.
MENAJI President Pamela Viglielmo said that is what her company has been doing for years – providing fast, user-friendly, healthy skincare – and the number one reason MENAJI developed ClearShave 3-in1 gel.
“ClearShave 3-in-1 is a shave gel that does not need water, does not need measuring once opened because it has an air pump dispenser that delivers the right amount each time, acts as a pre-shave prep and after-shave toner, comes in a TSA-approved travel size, and is so clear that their razor can precisely address all the lines and borders. The only thing it does not do is bring you coffee in the morning,” Vilgielmo said.
The Mintel study describes male consumers as gravitating towards products that give them more than one benefit. But according to an article in MENSXP and MASHABLE, that officially announce the end to the “Hipster Beard,” men know they are also lacking in skincare education. Men want to be educated on what is available so they can understand which products are best for them in terms of effectiveness and efficiency.
Viglielmo said MENAJI was developed specifically to make it easy for men to access the benefits of products typically used on professional actors and models, and also save them time and money. Viglielmo believes there are precious few brands that stand and deliver the type of value MENAJI does, as far as combining several functions at once, botanical formulas and delivering fast results.
“Men want expertise. Men want value. Men want education. We want men to really test the skincare products they use now to see if they are getting everything they need, in a quick and effective manner – the type of experience MENAJI delivers,” Viglielmo said.
Viglielmo also adds that MENAJI was born in mean streets of entertainment, where harsh lights and unforgiving high definition put products to the test daily. MENAJI ClearShave 3-in-1 gel was developed to provide a healthy, safe precision shave anywhere, at any time, like on studio sets where every second counts for make-up artists and actors.
“My hope is that men realize they need the right brand, like MENAJI, which is so user-friendly, so they can see how easy and fast looking good should be, and use the extra time our ClearShave 3-in-1 allows them to enjoy their morning!”