Experts know that the secret to making a person commit to a beauty brand is the way it makes them feel. Eye gels that contain specific formulations to reduce puffiness are always a hit because you see immediate results and they feel soothing. The better the formulation, like Mënaji’s 911 Eye Gel, the better the feeling. That said, there are more ways to enhance your experience with a terrific eye gel like our 911. Chill it in the fridge. The use of cold therapy on puffy eyes or under-eye “bags” is effective because cold temperatures constrict the blood vessels, which reduces the flow of fluid into the soft tissue. This results in a reduction of inflammation and puffiness—and feels really great! Coolness also stimulates lymphatic drainage and a lot of people wake up with puffy eyes because fluid can pool in trough of your under-eye area, especially if you’ve had too much salt the day before. Don’t make the mistake of putting it in the freezer though, because you will have to replace it. Eye gels do not thaw out back to normal. The extreme cold ruins the product and its efficacy.