NFL players are used to memorizing plays and strategy on the field, but off the field, their strategy is even more important to protect their personal brands. How they play their game and how they work their hustle off-field determines the longevity of their careers and the scope of their own personal brand for endorsements and careers which will bring in money long after knees and shoulders give out.
This year NFL clients of the DEC MANAGEMENT, convened in Las Vegas for a weekend-long conference of pampering and planning June 25-28. It is the 19th year in a row that agent David Canter brings his clients to Las Vegas to bond. The professional athletes attended an incredible line-up of exclusive events, including a dinner and tasting with renowned cognac brand, Louis XIII. Fashion Stylist Megan Averbuch, working with DEC to produce the event, unveiled a gallery of national brands for DEC clients to sample during the conference, including MENAJI Men’s Skincare, an NFL gifting favorite. MENAJI Marketing Executive Yvonne Lederer said working with Averbuch and DEC MANAGEMENT was a perfect fit.
“We know athletes are the toughest on their skin. Training and competing make your body look great, but it can tax your skin. Athletes need tips and tools on how to get a glowing complexion off field. Since the brand’s inception 15 years ago, MENAJI products have been developed specifically for rehydrating and plumping taxed skin or flattening swollen, overworked skin.” Lederer said.
For more than 19 years DEC MANAGEMENT, headed by Agent David Canter, has handled the professional careers of some of the world’s top athletes and helped them maximize their on and off-field earning potential. DEC MANAGEMENT’s broad array of services include management, endorsements, tax planning and preparation, estate planning, asset and creditor protection, banking, lines of credit, model management, and TV & radio representation utilizing its global network.
Participating brands meticulously curated by Averbuch at the health and lifestyle-focused conference included everything from fashion and beauty to travel such as Magellan Jets Private Jet Company, Stardust Love Hoods, Equilibrium Labs Sober Up Beverage, Flex Sport Watches, Gola Sneakers and more.
“We were in extraordinarily great company –brands that envision the future of athletic, or active lifestyles, and the products that support that,” Lederer said. “We’re honored to work with driven, successful companies like DEC MANAGEMENT.”