A long-awaited, New Yorky-iconic event created opportunity and fun this month at STORY, a boutique-gallery of products founded by Rachel Shechtman.
O Magazine Creative Director, Adam Glassman joined Shechtman May 19 for its signature Pitch Night event, inviting designers and makers to pitch a physical product to its panel.
The use of phrases such as “business pitch,” “elevator pitch” and “video pitch” have grown in popularity in recent years. But what do they mean for entrepreneurs?
A “pitch” is basically delivering a business plan verbally. A pitch typically takes the form of an entrepreneur or group of entrepreneurs presenting or describing their ideas to prospective investors, or retailers or producers. At STORY, start-ups and designers gave what is know as “elevator pitches” because they are the short version of what you could say to an investor if you caught him or her in an elevator.
At STORY, each “pitcher” got 3 minutes to completely elucidate the core and architecture of their brand and all of the products within the brand’s portfolio. Pitches were presented with the aid of laptops, products, models, and anything and everything that could provide a point of entry into the world of that product brand.
Menaji Marketing Executive Yvonne Lederer used a hands-on approach. Lederer said that fortunately, after 20-something pitches, Glassman’s face showed signs of being very tired.
“This clearly was a job for 911 Eye Gel. It’s made exactly for tired, over-worked eyes, and hopefully a little jet lag thrown in. It’s like a mini-ice pack. Enough said,” Lederer said.
“It’s important to provide them with the product so the panel can see for themselves how amazing/unique/relevant our products are.” said Menaji COO Pamela Viglielmo.
Glassman also had a stake in the process besides sharing his ingenious mind and experience – Glassman has a web show called #AdamSays
on the Oprah Network which always features new and interesting products.
Among the other pitchers was Kegan Schouwenburg, the 29-year-old CEO and Co-founder of SOLS, the company that’s bringing 3D printing to footwear and creating dynamic foot beds engineered to change the way the world walks, Dadpreneur Matthew Mogol who created KIDLID, a tech accessory that protects your laptop keyboard or phone from tony tots fingers, and jetsetter artsy CJW designs founder Christina J. Wang.