Women Love Mënaji for Their Men and for Themselves

Mënaji featured in “Looking for Cheaper Skin-Care Products? Borrow From the Men” from the New York Times Fashion & Style section:

NYT BorrowFromtheMenA couple of decades ago, when the notion of men’s eye cream or facial scrub seemed far-fetched, many men were reduced to borrowing products from their wives or girlfriends or, worse, approaching a pink-smocked salesclerk at a cosmetic counter.

But now the shoe increasingly is on the other well-pumiced foot: Women are stealing from men. The way products are formulated for men (with moisturizers, for example, forgoing floral or fruity fragrances and being less greasy) appeals to many women, too. And men’s products often cost considerably less….

About four years ago, Jean Kelly, a freelance television commercial producer in Fairfield, Conn., bought two products from the men’s brand Mënaji for her husband, Will, to combat undereye puffiness and dark circles. Soon after she bought the 911 Eye Gel and the Urban Camo concealer stick, she began using them herself.

“It’s thinner and not quite as heavy, and must make men feel like it’s less like makeup and more like putting on lotion,” Ms. Kelly said. “I’ve never been a heavy makeup user, and this is light, easy to use and it works.”

Michele Probst, who introduced Mënaji 15 years ago, said the eye gel is the most popular product among women, who constitute about half its users.

“If it works, women are going to buy it, whether it’s made for men or made for animals, like the horse mane shampoo,” said Ms. Probst, referring to equine shampoos like Mane ‘n Tail that grew popular among women in the 1990s.

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