MENAJI Bursts into Spring with Birchbox Man

Menaji Lip Agent which protects, soothes and nourishes a man’s lips with SPF 15, will be available at and inside Birchbox Man March edition.
Menaji Lip Agent which protects, soothes and nourishes a man’s lips with SPF 15, will be available at and inside Birchbox Man March edition.

Menaji, a leading men’s grooming company, has been selected to debut in the 2015 March Birchbox Man edition.

The participation was inspired by the high demand that the Menaji brand has experienced of late due to the growing market for professional grade men’s concealers and skincare products, of which the brand has been a pioneer.

Fifteen years ago Michele Probst, beauty expert and professional makeup artist with a celebrity clientele, created the brand after several years of working on male clients. Probst began to develop unique grooming products to address the specific needs of men.

“I was encouraged to create a line of men’s skincare and cosmetic products as they continued to keep asking me for an easy, at-home regimen and undetectable concealers,” Probst said.

Menaji’s featured Birchbox Man product, the Lip Agent, said Probst, should be part of every man’s grooming routine because the lips are the part of your body that are always exposed, always moving. Lips work all day through coffee, meals, meetings and phone calls. According to Probst, men are the worst at protecting their lips.

Menaji’s Lip Agent protects, soothes and nourishes a man’s lips with with vitamin E, sunflower, macadamia and jojoba oils and SPF 15, which create a protective layer against outdoor and indoor elements.

Birchbox, a New-York based leading beauty and grooming e-commerce company is best known for its subscription service that sends customers monthly boxes of beauty and lifestyle products. But Birchbox, which scored $60 million in funding back in April — also recently announced the opening of its first brick-and-mortar store in Manhattan’s Soho neighborhood, at 433 West Broadway where visitors can browse more than 2,000 products from 250 different brands.

Birchbox etail has also picked up Menaji’s Power Hydrator After Shave, 911 Eye Rescue, Anti Aging Eraser, Face & Body Scrub, Deep Cleansing Masque. Now Menaji’s best-sellers will be avaialable online at

“How exciting to be part of Birchbox. They’re a pioneer in direct mail distribution as a monthly beauty box program, just as Menaji Skincare was the pioneering men’s brand that started more than 15 years ago!” Probst said.

All Birchbox Man subscribers will receive Menaji’s Lip Agent in the box. New customers can sign up for a subscription to Birchbox Man by March 31 to receive the Birchbox Man box with Menaji inside. Birchbox Man subscriptions are available for $20 per month or $195 per year.

About Birchbox: Launched in 2010, Birchbox is a leading beauty e-commerce company for both men and women. Birchbox redefines the retail process by offering consumers a personalized way to discover, learn about and purchase the best beauty, grooming and lifestyle products. With more than 800,000 members, Birchbox users enjoy first-Touch experiences with new products each month and exclusive access to expert editorial content to help them get the most out of each item. Additionally, through Birchbox’s online store, customers can shop a handpicked selection of full-sized products from more than 500 top brands such as Lancôme, Laura Mercier, Benefit, Stila, Caudalie, Payot, L’Occitane, Bourjois, and L’Oreal. In 2012, Birchbox acquired Paris-based JolieBox, gaining outposts in France, Spain and the UK. In 2014, Birchbox opened its first brick and mortar store in New York. To learn more about Birchbox, visit

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