Kenig + Alcone, which opened in NYC earlier this year and is best described by beauty and hair professionals as “a makeup snob’s wonderland” has a new brand on the block: Mënaji. Capitalizing on the Millennials’ makeup and hair obsession, or the “PROsumers” as owner and NYC novelty legend Ricky Kenig calls them, Kenig + Alcone is focused on bringing the most innovative hair care and makeup products, plus cult favorites, on the market for everyone. Kenig and Vincent Mallardi of Alcone, a NYC-based professional makeup distributor. have a combined industry experience of more than 60 years and both have built strong beauty retail stores. “Menaji’s products are geared specifically for men to cover up blemishes, dark circles, scratches, bumps, or acne, and are super lightweight, undetectable, and easy to use” said Menaji’s Chief Operating Officer, Pamela Viglielmo. Menaji’s best-seller, the Camo Concealer, looks like a lip balm and works like an eraser to conceal any marks. Along with concealing products, Menaji also provides healthy skincare and grooming products. Viglielmo said Menaji Gift Sets such as Camera Ready – Hi Def for Men, and Back Stage Basics for Men are available now at Kenig + Alcone through 2015. Kenig loved the names of the gift sets provided by Menaji. “These kits sum up what our customers are looking for. With today’s technology every-one’s a star and we have the products to make sure they look the part!” said Kenig.