It’s not make-up, it’s cover-up. And it’s an essential part of modern man’s grooming kit. Ok, so it may not sound very macho, but with $30 billion spent on male cosmetics globally every year, make-up for men is no longer a taboo. And trust us, there’s nothing girly about preparing your face for action.
Michele Probst, founder of men’s skincare range Menaji, says: “Male cosmetics aren’t about looking pretty. It’s cover-up and it needs to be undetectable.” So if it’s undetectable, why bother? “Men produce 20% more oil in their skin than women,” Michele explains. “We need help controlling shine and spots.” So read our guide and wait for the “Have you been on holiday?” compliments to roll in.
– UK magazine Forever Sports