Is Men’s Cosmetics No Longer a Trend?

Mënaji Skincare available at Julian's in Atlanta
Mënaji Skincare available at Julian’s in Atlanta

The Atlanta market is HOT with men’s skincare and cosmetics and it is all due to Julian Reynolds, owner of Julian’s Cosmetics. A renowned makeup artist with over 15 years experience in the retail cosmetics industry, Julian keeps Atlanta up on the trends in the booming men’s skincare and men’s makeup industry.

According to research from Mintel, men might not like to admit that they have a skincare regime, but you might find that men are stealing some valuable mirror time. The Mintel report looked at the male grooming sector, some 58% of men aged 18-24 and 63% of those 25-34 report that they use a facial moisturizing product, in contrast to the 32% of those aged 55-64 and 29% of men over 65 from other age demographics who claim to do the same thing.

The April 2014 Issue of GQ Magazine also continues to report that the use of men’s cosmetics is becoming more of a norm than a trend. This GQ writer and suburban dad of three, who tested men’s makeup from Mënaji Skincare and other lines, shows how you can put your best man forward and look healthy with today’s new products.

Julian says, “Owning my own store and working in the cosmetics and skincare industry for over 15 years, I have used all the men’s skincare lines out there. Nothing compares to Mënaji Skincare. The products truly do what they claim to do, and they smell and feel great! That’s the reason we need to carry this amazing product line in our store. As a person with sensitive skin, I breakout easily, and I use the HDPV Anti-shine powder in bronze with the bronze Camo daily and I love it! My skin looks and feels amazing thanks to Mënaji. It’s great to carry products in my store that I enjoy using everyday.”

“We are thrilled to work with Julian as he has such a strong background in skincare and cosmetics. Atlanta is the perfect market to showcase our brand given his store and clientele,” says Mënaji Skincare Founder and President Michele Probst. As a fellow makeup artist, I trust Julian’s expertise in knowing a great product when he see’s one.”

Michele Probst will be in Atlanta at Julian’s Cosmetics on April 25, 2014 for their Love Your Skincare Event. Mënaji Skincare products were formulated with the expertise of Michele and a team of dermatologists and chemists to focus on and enhance the natural properties of men’s skin.

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