How To Use A Concealer for Men

Want to know one of the best kept secrets to looking good and being more confident? Answer: Concealers. They’re easy to use and are undetectable when applied correctly.  You’ll simply look more rested, younger, with healthier skin.  Here are four easy steps to learning how to use concealers, no matter what your age or skin color, or how much sleep you’ve had!

Why is concealer important? Concealers lighten dark circles under eyes, covers redness, breakouts, sun spots, scars, minor blemishes and even softens expression lines. Our CAMO Concealer for Men comes in an easy roll up stick (just like a lip balm), is specially formulated for men’s oilier skin, lasts all day and is effective even under the glare of hot lights – perfect for those in front of the camera or on set.   Your skin will look totally natural whether outdoor or indoors, in photos, videos, etc.

Whether you’re a 20-year-old model or an established businessman, the skin around the eyes is more fragile and often visibly darker than the surrounding skin on everyone’s face. Just a bit of concealer will brighten the face and make you look more rested. Think of concealer as a quick spot treatment.

Choosing a shade? Like other MËNAJI products, our concealer is meant to be undetectable because many men just want to look fresh and awake without the look of “makeup.” In choosing a concealer to lighten dark shadowy skin, choose a shade slightly lighter than your predominant skin tone. Determine this shade by looking at the skin on the inside of your arm and choose a shade that best matches this area. Some men with darker or uneven skin tone may need to blend two shades – one lighter and another closer to the actual skin tone.  If you have a specific skin condition, or are darker in the summer, then you will need more than one shade.

Our shades – Light, Medium, Sand, Olive, Bronze and Deep – are universally designed to match every skin tone, either blended or used alone, and deliver the best results when combined our other products and powders.

But don’t sweat about which shade to choose. Sometimes it takes time. If you need assistance, call us at 800-551-5067, email us and send a photo…we’re always happy to help!

Applying concealer… Apply on a clean and moisturized face, lightly using your ring finger. Don’t rub! Check the under eye area so you know where the darker, shadowy area begins and ends. Only put concealer where you need it. BLEND lightly so that there is no delineation between the area where you have applied your concealer and where you haven’t.  Start with a little, you can always add more.  And, if you think that it is visible, try blending a bit more.  Let us know how it goes…

Dapper Confidential Highlights MËNAJI’S Power Hydrator Plus

With Winter finally behind us, many look forward to traveling during the upcoming warmer months. So here are a few travel tips plus what’s included in a well-stocked travel dopp kit according to Dapper Confidential who polled male frequent fliers for their must have products and it just so happens MËNAJI made the list!  FYI, most of our products are TSA approved so you can even bring them in your carry on.

Did you know that you should wear sunscreen on the plane? Not only is the sun stronger and more direct at higher altitudes but the indoor lightning can cause faster aging too. Plus on-board air conditioning dries out the skin, so definitely pack a moisturizer. Our Tinted Moisturizer for Men – Power Hydrator Plus is TSA approved and checks all the boxes. It provides SPF 30 protection plus all-day moisture with a natural tint to even out skin tone.

To avoid looking tired after a long flight and minimal sleep, pack our popular 911 Eye Gel which instantly cools the eye area and reduces the appearance of fine lines and puffiness. Also in a TSA approved size, our oil-free natural eye gel refreshes like a mini-ice pack due to the formula’s unique combination of chamomile, aloe, eyebright, allantoin, and wheat protein.

Finally, while the rest of you needs hydration, don’t forget that dry air can cause chapped lips, so check out our Lip Balm Agent which delivers rich botanical moisture and contains an SPF 15. Protect, soothe and nourish your lips with our non-waxy formula enriched with vitamin E, sunflower, macadamia and jojoba oils.

And remember to drink plenty of water, get up and stretch your legs hourly, and go easy on the caffeine and alcohol. Happy travels and enjoy the article!

 

 

To Shine or Not to Shine: MENAJI Answers One of Men’s Biggest Grooming Problems

MENAJI Debuts Newest Product: Liquid Powder Shine Eliminator

MENAJI Advanced Men’s Skincare has solved yet another men’s grooming problem with their newest groundbreaking product, Liquid Powder Shine Eliminator (LPSE). Known best for their undetectable concealers and skin tone pressed powders for men, MENAJI has led the men’s grooming industry with pioneering products since 2000. With their latest product debut, now shiny skin can be completely eliminated from the head, face and body, without any dryness or flaking.

LPSE uses healthy ingredients specifically targeted to minimize redness, inflammation and oil production in men’s skin including Aloe Vera, Green Tea Leaf, Shea Butter, and natural Silica (which naturally absorbs moisture and reflects light). Meant to be used alone or under MËNAJI Urban Camouflage® concealers and HDPV Anti-Shine powders, LPSE absorbs excess oil and knocks out shine to deliver a soft, ultra matte finish without drying the skin.

Other key benefits include:

  • Refines Pores — minimizes the appearance of large pores
  • Long lasting, lightweight, concentrated cream
  • 100% transparent, undetectable finish
  • Perfect for all over useage – face, head, and body
  • Won’t clog pores, cake or create buildup
  • Smoothes appearance of fine lines
  • Can be used as primer under makeup or other products

MENAJI President Pamela Viglielmo says, “While men’s make up and grooming is now all the trend, we’ve never been about following trends – instead, we make products that deliver results and solve men’s skincare issues. We developed LPSE to solve a common appearance problem and help men achieve greater confidence with flawless, sweat free, non-shiny skin.”

Used by professionals on camera — think actors, athletes, on air TV talent — or just regular guys at the office. “It’s simple. When under pressure, Liquid Powder Shine Eliminator helps you appear calm in the face of stress. No need to let them see you sweat!”

Liquid Powder Shine Eliminator comes in a TSA approved 2 oz tube and retails in stores and online for $36. It is sure to become an essential part of every man’s grooming routine.

Customer/Professional Testimonials…

“The liquid powder shine eliminator is my go-to primer before I apply foundation, or concealer on men. So much of my job is about trying to put a stop to that excess shine that can show up on the red carpet or on photo shoots and this product provides such an amazing mattifying base to avoid that.”

-Simone Freund Grooming at EA/MGMT Los Angeles, top groomer to Hollywood actors and recording artists

“Thanks to my friends at MENAJI for their Liquid Powder Shine Eliminator for the SNYTV makeup room. No shiny foreheads here!”

-Alison Raffaele, NYC, groomer to top male athletes and models and newscasters

SAVING FACE: Shaving Hacks for Guys

If you shave your face and/or body, hopefully these simple shaving hacks will make your life easier … and get you out the door feeling and looking great!

#1: Take your time. We know you’re busy and you do this often. But don’t rush. Make sure your razor is rinsed clean, dried and stored in a dry place not in the shower. This consistent practice ensures that the blade remains sharper longer. Make sure your skin is also clean prior to the shave. The use of a gentle non-comedogenic cleanser with antioxidants (ex. vitamins A & C) is recommended.

#2: No water? No problem. Our Clear Shave 3 in 1 Formula lets you shave anywhere, any time — since no water is needed. The clear gel delivers sculpted mustaches, beards and sideburns, clean necklines, head and body hair removal, etc. The easy glide botanical-based formula ensures healthy moisturized skin, eliminating redness and razor burn.  With a natural built-in botanical toner, it also helps prevent in-grown hairs.

#3: If you shave during the shower or right after –  the quicker the shave cream or gel is applied to a moist face, the more effective it will be in preventing razor burn and other potential shaving concerns. “Always remember that the razor is a sharp blade going across your face so, the more protection the better,”  explains Craig the Barber, Hollywood’s top groomer. (Visit him at www.craigthebarber.com.)

If you prefer a cream, Burke Avenue by Craig the Barber (https://www.burkeavenue.co)  – Moisturizing Shave Cream is formulated to use with water.

#4: Exfoliate twice a week.  Exfoliation means gently scrubbing off the top layer of dead skin. For men, exfoliating the cheeks, chin and upper lip is especially important, because it also gets rid of built up dirt, sweat, and ingrown hair. Exfoliating twice a week is a good way to clear pores and avoid the annoying and painful bumps and breakouts associated with shaving daily. But remember, exfoliating too much or too hard can make skin dry.

Our exfoliating Face & Body Scrub is made for men’s skin using a unique blend of organic lime peel oil, jojoba, ginseng, kelp, azulene and aloe.

#5: Spend money on a good razor. The fancy 5-blade razors cost more than the ones you use once and toss but are better quality and last longer. Don’t hit the razor against the edge of the sink as it scratches the blade, simply rinse it.

#5: Use short overlapping strokes with-the-grain.  “This allows for a smooth and close shave while reducing the number of times the razor touches the face; thereby creating the potential for less shaving irritation,” explains Craig the Barber.

#6: If you prefer to use water, be sure to finish your shave with cool water to aid in calming and tightening the skin.  Otherwise, if you use our Clear Shave gel, you’re all set as this formula works three ways — pre-shave, shave, and post shave given its natural properties.

#7: Heal and moisturize. We saved you a step…Multifunctional products like our Power Hydrator aftershave will not only save you time but your face! Made with powerful antioxidants and botanicals, it soothes and moisturizes your skin without the sting of alcohol-based aftershaves which dry out the skin.

#8: Got cuts? Use a styptic pen or even a natural formula lip balm in case of nicks and cuts. Our Lip Balm Agent contains mint and vitamin E to help soothe and cool the skin…along with your lips.

Happy shaving…

Winter Grooming Resolutions

We all know that resolutions are hard to keep after the first few weeks.  So, now that 2018 is in full swing, we wanted to share a few easy to accomplish fail-proof grooming resolutions to keep you on goal and get you through the cold, groggy days of Winter looking and feeling good. And remember: only three more months until Spring!

  1. Deep clean. Use a masque for smoother skin. Applied 10-15 minutes before getting in the shower twice a week, our Deep Cleansing Masque helps detoxify, nourish and energize skin, absorb oil, exfoliate and reduce pore size.Our specially formulated Masque addresses the 20% higher oil production in men’s skin that other clay and mud masks do not. It’s just a quick extra step a busy man can take to make sure his skin looks great and stays healthy.
  2. Get a better shave. Our Clear Shave 3 in 1 Formula let’s you shave anywhere, any time — since no water is needed. The clear gel delivers sculpted mustaches, beards and sideburns, clean necklines, head and body hair removal, etc. The easy glide botanical-based formula ensures healthy moisturized skin, eliminating redness and razor burn. As long as you have a sharp, clean razor, you’re all set.
  3. Fight sun damage and aging. Coupled with plenty of water, exercise and sleep to fight free radicals and environmental pollution, our Power Hydrator Plus is a convenient 3 in 1 product — water repellant, tinted moisturizer that contains a powerful sunscreen with SPF 30. It comes in three natural skin tone shades, so your skin has the healthy glow you want if haven’t seen the sun in a while.
  4. Take a vacation somewhere warm. If that’s not possible, check out our Sunless Tan Anti-Shine pressed powder to bronze up and look like you’re just back from vacation. Used on face and neck, this easy-to-use, long lasting product will give you a summer glow without the sun damage. Natural and vitamin based, it is a grooming essential for a healthy look in the Winter months.
  5. Give yourself a break. After a long day at work or on the road, don’t deprive yourself but be moderate with fatty foods, alcohol and sugar, and get to bed early. And be sure to apply our Anti-Aging Eraser before bed. Enhanced with peptides and collagen, it helps to rejuvenate the skin, minimize wrinkles, redness and weather damage, and enhance the skin’s elasticity, strength and texture. Sleep tight…warmer and sunnier days are ahead!

Movember Daily Men’s Health Tips

While November is a busy season for family, football, turkey and holiday celebrations, it has also become a time to raise awareness about men’s serious health issues such as heart disease, prostate cancer, testicular cancer and mental health. Commonly referred to as Movember, this month-long annual event is recognized by men growing moustaches and beards, started by the Movember Foundation (us.movember.com). MENAJI has been part of Movember since its beginning, and this year, in addition to supporting raising money, we’ve put together a month’s worth of healthy lifestyle tips to help you tackle some of these challenges. We hope the following ideas are helpful.

  1. Happy World Vegan Day. Studies show that a plant based diet is better for your heart and the planet. Veganism also includes animal-free products like our vegan CAMO Concealer which provides undetectable spot coverage for blemishes, breakouts, dark under eye circles, redness, and irritated skin.
  2. Stay hydrated inside and out. Sorry guys, coffee won’t cut it. You need six 8 oz cups of water daily. Hate water? Then add some fruit, lemon or mint. To help keep your skin healthy and hydrated, remember to moisturize too. Use our Power Hydrator AfterShave, to soothe your newly shaved face with powerful nutrients without the sting of alcohol-based aftershaves.
  3. Carnivore or herbivore or somewhere in between? Make sure you get an average of at least 80 grams of lean plant or animal protein daily. For an easy post workout boost, try protein powder mixed with ice, almond milk and fruit. Post workout shower, try our Deep Cleansing Masque to detoxify, nourish and energize your skin, absorb oil, exfoliate and reduce pore size.
  4. Exercise 60 minutes daily. Get off the couch and get to the gym or take a run. Your heart will thank you later.
  5. Feeling tired and depleted? Try a multivitamin, one specifically designed for men. For puffy eyes, try our 911 Eye Gel – it’s a miracle worker.
  6. Is it Friday yet? Before you hit the bar, think about limiting alcohol intake. Your liver and your wallet will thank you. Plus you’ll save yourself from a hangover.
  7. Flossing is forever. If you want to keep your teeth healthy, you need to take care of your gums. So floss. Every. Single. Day.
  8. Late night or long trip? Stay hydrated and do light exercise today, and shut off those electronic devices and get to bed at a decent hour. You need a proper 8 hours to perform your best. To give skin a boost, before bed use our Anti-Aging Eraser serum to enhance skin elasticity, strength and texture, reduce redness and age spots, sun and weather damage. You’ll wake up feeling (and looking) like a million bucks.
  9. Time flies…did you make your annual physical appointment? If not, you should and make sure to get a flu shot, as well as a PSA test to detect prostate cancer. Don’t forget!
  10. Men are more likely to get skin cancer. If you enjoy being outside, be sure to wear sunscreen minimum SPF 30. Our newest product, Power Hydrator Plus incorporates after shave, tinted moisturizer and a powerful sunscreen to offer convenient all in one grooming and sun protection. (product shot)
  11. An apple a day. Keep your pipes clear by eating plenty of fiber to keep fats and cholesterol in check. Fiber friendly foods include whole grains, veggies, fruits, nuts and beans.
  12. Here’s to honoring the sacrifices of our nation’s heroes on this Veteran’s Day. Today and everyday. It’s important to remember.
  13. Feeling blue? Help others! Studies show that giving back helps people better. Check out @ThirstProject which helps bring clean water to areas around the world that need it most. #savewater
  14. Going to holiday parties? Give yourself a confidence boost. If you’re looking blotchy or have under eye circles, try our iconic Urban Camo concealer in several skin tone shades.
  15. Get outside! If you like to run, hike or bike, studies show that being in nature and spending time outdoors decreases depression and anxiety. Just remember to bring the sunscreen and keep your lips moisturized and protected from sun with our Lip Agent.
  16. Had another late night? Hope it was fun, but try to wake up at the same time each day. Eat some protein for breakfast like a Greek yogurt and granola. For puffy eyes and dark circles the morning after, try our 911 Eye Gel – it’s a secret weapon used by models, actors and athletes.
  17. Slow down and relax. Studies show stress is the leading cause of heart disease. To save time, try our convenient 3 in1 Clear Shave Formula, which benefits face, head and body. It will come in handy once you shave your mustache!
  18. Get social. Studies show that spending time (in real life not just online) with friends and family increases longevity. So call your mom. Maybe take her to lunch and shopping. Then you can hop back onto Instragram and tell us how you’re doing!
  19. Tough day? A dose of mindfulness helps. Take some deep breaths, and count to 10 – this helps you focus on the present and away from your worries. Next, take a hot shower and try our Face & Body Scrub which helps exfoliate, clean and renew your skin with organic lime peel oil, jojoba, ginseng, kelp, azulene and aloe.
  20. Eat the rainbow! Make sure your diet contains various bright colors of fruit and veggies daily, especially greens – for maximum nutrition. Think sweet potatoes, pomegranates, blueberries, beets, carrots, and spinach. Organic and locally grown are best.
  21. Work the mind, not just the body. Remember the library? Find a good book. Then book your next trip to expand your horizons and feed your soul. Remember to check out one of our fabulous kits like the Gregory Travel Kit -perfect size for travel or the gym.
  22. Avoid the winter blues. Make sure you get outside daily and soak in some natural light. Open the windows, and get a special full spectrum bulb for your desk lamp. Then check out our HDPV Anti-Shine Sunless Tan to keep you looking like you’re just back from vacation. This undetectable, easy-to-use powder will give you a healthy summer glow without the sun damage.
  23. Hit the gym. You have a big eating day coming up tomorrow. (Plus the gym might be closed.) Be sure to take a sauna for a quick detox afterward and try our Deep Cleansing Masque to detoxify, nourish and energize your skin. Our specially formulated Masque addresses the 20% higher oil production in men’s skin that other clay and mud masks do not.
  24. Happy Thanksgiving! Gratitude counts. Remember to acknowledge the ones we love and good in our life. People who are grateful are healthier. Now go watch football and enjoy some turkey.
  25. Get productive. After sleeping in, get a headstart on your holiday gifts with our Black Friday gift sale.
  26. Take a yoga class and find your inner shine. But in the outside world, don’t let them see you sweat. After class, try our Liquid Powder Shine Eliminator, which absorbs excess oil and knocks out shine to deliver a soft, ultra matte finish.
  27. Need motivation? Team up with a friend to workout or compete in a race. Check out the Movember Foundation for tips and ideas to raise money for men’s health issues.
  28. Talk it out. Sometimes life is overwhelming. If you’re feeling depressed or suicidal, please talk to your doctor, or visit the Suicide Prevention Hotline.
  29. Keep it clean. Flu season is here, so be sure to wash your hands often – before eating and after using the bathroom, especially while traveling and at the office. And after a long day, wash off with our Face & Body Scrub which helps exfoliate, clean and renew your skin.
  30. Check yourself out. Testicular cancer strikes young and old, and is the most common cancer in men aged 15-34 in the US. Do a self-check monthly and feel for any changes or lumps.

Not Just for the Bride: Grooming for the Groom

As seen in The NY Times

It’s not just brides who are focused on looking photo ready for weddings, with today’s grooms just as concerned about how they look on their big day with friends and family.  Coupled with hangovers and sleepless nights from bachelor parties and showers, guys now realize they need to put a bit of effort into looking good in photos, at events… and of course, in selfies.  Thanks to MËNAJI it couldn’t be any easier!

MENAJI’s HDPV Anti-Shine Powder was selected by the NY Times as a key grooming product for men who want to look camera-ready like the pros.  Easy-to- use with multiple healthy skin benefits, guys now can present a clean, natural look for any camera turned their way.

According to Pamela Viglielmo, President of MENAJI, “Guys need to step up their game if they want great wedding photos.  One of the easiest fixes is to knock out facial shine. Available in five shades, our Anti-Shine powders are simple to use and easily blend to match skin tone, helping minimize pore size and smooth rough skin — all important to taking a great looking image.  We’re thrilled to have been selected for the Style Section of The NY Times! ” 

Originally used by professional photographers and make-up artists, today HDPV Anti-Shine Powder is a must-have wedding essential. Undetectable even with flash photography, HDPV Anti-Shine Powder eliminates shine, and neutralizes redness and blemishes with a light touch in several shades.

Formulated with vitamins C and E the non-streak formula ensures a flawless look by  preventing flaking and locking in moisture.  Now there’s no reason not to have gorgeous wedding photos and for men to look their best — from the first dance to the last kiss.

VIEW NY TIMES ARTICLE

Hi Def for the Selfie Generation – Apple iPhone X

While Apple’s new iPhone X may be all the buzz, there might be one thing equally important to know with given these fantastic new phone cameras – wearing make-up, even for guys, is a must.

The selfie generation realizes that they need to look good for work and social posts – ie. LinkedIn, Facebook, Instagram — to support their professional and personal goals.  MENAJI products are made for men’s easy use to cover blemishes, minimize redness and pores, remove topical shine and solve other skin problems so you know you always look good — anytime any place — with healthy skin.

In a recent “Mad Money” segment on CNBC, even TV host Jim Cramer — the man who calls how he sees it — affirms that everyone needs and uses make-up. He commented that, “Thanks to the rise of the selfie generation, high-definition cameras all over the place mean one thing: If you’re going to take zillions of photos of yourself and your friends, well, you’ve got to look a lot better than I do without makeup…So for a generation of people who are committed to posting pictures of nearly everything they do online … cosmetics, for everyone, have become a must.”

MENAJI remains the top selling men’s US cosmetic brand, with the iconic Urban Camouflage concealer and the HDPV Hi Def Powder.  And for guys who don’t want skin tone color, but still want to knock out topical shine and have clear, smooth skin, there is the Liquid Powder Shine EliminatorOur unique water-saving 3 in 1 ClearShave Gel, anti-aging products and moisturizers are also specifically made for men’s skin and geared for convenience and ease of use.

MENAJI delivers the products every guy needs to ensure he looks good for today’s lifestyle.  And, for the pros whether you’re on-air, on camera, on set, or in the office – if you need to boost your public image, visit MËNAJI for proven, problem-solving, high performance cosmetics.  Our products are used by professional make-up artists, athletes, models, and actors worldwide to guarantee a great photo — they trust the best.

See Article:

https://www.cnbc.com/2017/09/13/cramer-reflects-on-3-beauty-stocks-prime-for-playing-selfie-culture.html

 

 

 

 

 

 

 

Tips for Men: How to choose the right shade?

Today, men understand that concealer, tinted moisturizer or powder/foundation can help them look better, .e.g. even out redness, lessen the appearance of imperfections. These products also can help you look more awake, healthy, refreshed and youthful. But if you can’t try the shades in person, how best to choose the right shade for your needs?

The answer is that often there is no single right shade. While your shade depends on your natural skin type, it also depends on what area you are looking to improve, the season, the lighting, time of day, and other factors.  So, to keep it simple, here are a few tips:

Start with a clean slate. First always use a simple cleanser followed by a moisturizer so the skin is prepped to absorb the tinted product.

If you are choosing between two shades, always go for the slightly darker shade. The lighter shade will only make you look older. Just be sure to apply with a light hand and blend really well, especially along the jawline. You can use your fingers, or a sponge to apply;  just remember less is more.

Check the undertone of your skin. When looking at your face, it is hard to see the true shade. So check the inside of your arm. Most people with ivory/beige skin will benefit from a tint with a yellow or olive shade – which adds color and life to the skin and counteracts redness. People with bronze/dark ebony skin should match their undertones more exactly. Because you may have several shades on your face, especially in your cheeks and jawline, you may need to blend two or more shades depending on the darkness of the undertone.

Celebrity make-up artist Barry White who is the go-to-groomer for the likes of LeBron James, and the singer Dave Matthews, explains, “When blending make-up, always come as close as you can to matching your complexion.  Sometimes, it may be best to go a half a shade lighter and then use a little bit darker shade and blend those two together. With the right products, this is easy to do.”

If you have very dark ebony skin, you may benefit from brightening (which is not the same as lightening). What this means is that after you apply the appropriate shade, you blend a lighter shade to the center of your face (from forehead, under eyes, cheeks and top of chin). Shades with an orange, golden base really help to brighten bronze/ebony skin. You can also use a slightly lighter shade powder in the center of your face.

Give it time to absorb. Wait a few minutes to let the product soak in and absorb any redness or discoloration. It will take a moment for your eye to adjust to your skin’s more neutral tone.

Go easy. As with fair to medium toned skin, go easy with the products, don’t use too much. Blonde men especially need to blend sparingly even if your skin is more medium.

Remember, choosing a shade takes time so try to experiment when you’re not in a rush or tired. Given the range of colors, finding your correct shade has never been easier. If you’re still unsure, send us a selfie for a consultation. We’re always happy to help!

Product recommendations:

Urban Camouflage® Camo Concealer

Power Hydrator PLUS Tinted Moisturizer

HDPV Anti-Shine Powder