MËNAJI’s ClearShave 3-in1 Featured In Top Beauty Awards 2016

Mens Shave Gel

Our ClearShave 3-in-1 Formula’s #SaveWater Campaign is a Finalist in the ICMAD CITY Awards for “Best Cause Marketing”

MENAJI Advanced Men’s Skincare, a pioneering brand of men’s healthy, natural grooming products that emerged before men’s grooming boomed, is in the headlines again, this time as a finalist in one of the industry’s most prestigious awards: the 2016 Cosmetic Innovator of the Year (CITY) Awards.

Established by the Independent Cosmetic Manufacturers and Distributors (ICMAD) in 1995, the CITY Awards honors only the most creative companies, entrepreneurs, new products, package designs and marketing programs in the industry, and is considered the gold-standard award in the independent beauty industry.

The only men’s shave gel that does not lather and saves 3 gallons of water during your morning grooming routine, the ClearShave 3-in-1 Formula by MENAJI.
More than 120 entrants convened for the awards ceremony held during CosmoProf North America on July 25, 2016, at the Mandalay Bay Resort and Casino in Las Vegas.

This year, MENAJI’s #SaveWater campaign was recognized as a finalist as one of the industry’s most innovative Best Cause Marketing campaigns.

#SaveWater, a “social good” campaign with the theme of water conservation, was launched by MENAJI on March 22 World Water Day 2016, in an effort to bring awareness to the global water scarcity crisis. The MENAJI #SaveWater Campaign challenges guys to turn off their faucets when they groom and choose products that require little to no water use in their daily routines and featured MENAJI’s ClearShave 3-in-1 Formula as a product that is socially-conscious about water scarcity by not requiring water usage to achieve a result that typically requires water.

ClearShave 3-in-1 Formula is also on demand by makeup professionals, because makeup artists are often faced with grooming celebrities on set, red carpets, or in front of the TV without access to water.

The #SaveWater campaign is also multi-tiered, as it aims to educate, by giving monthly tips on how to save water, encouraging men to “turn off their faucets” during grooming time by using MENAJI ClearShave 3-in-1 Formula, and giving away one ClearShave every month. MENAJI #SaveWater will run from March 22, 2016 until the end of December 2016 and will feature contests and giveaways throughout the year using #SaveWater to remind everyone that every effort helps — using “Water-Free Luxury” products, and “turning off the faucet” in their daily grooming routine.

MENAJI ClearShave 3-in-1 Formula shave gel is a multifunctional shave product designed to be a cut above regular shave gels, said MENAJI President Pamela Viglielmo. ClearShave doesn’t sting thanks to its natural botanicals, and doesn’t lather. Because it is a clear gel, a man can shave his face, head, and entire body quickly and precisely. It was developed to be used anywhere and anytime without the need for water (such as a gym, on film location, on a plane, at an airport, etc.).

MENAJI ClearShave 3-in-1 Formula continues to be a favorite since its launch in 2015, hailed as one of the best new products of the year by bloggers, consumers and makeup artists alike.

“We’re honored to have been competing against some of the world’s most innovative products and people in the industry. We’re thrilled #SaveWater got picked as a finalist in “Best Cause Marketing” because research reports reveal that global shortages will make water an increasingly precious and politically-charged commodity. We worked a long time to develop ClearShave to be the shave gel of the future. It’s more than a product; it’s a movement,” said Viglielmo.

There’s No Masking the Truth: MËNAJI Celebrates “Year of the Masque”


MENAJI Gives Shoppers Free Masque Samples So They Can Indulge in MultiMasking August 2016

A recent research report by Mintel dubbed 2015 “The Year of the Mask” indicating that the popularity of this emerging product has made it one of the hottest trends in the skincare market. Mask sales rose significantly driven by a move toward more customized skincare solutions. According to Mintel’s Facial Skincare and Anti-Aging US 2015 report, sales of masks grew to almost $30 million. Some of the key drivers were young males.

MENAJI Advanced Men’s Skincare announced this month that in August 2016 the company will be giving away samples of their luxurious Deep Cleansing Masque to celebrate the rise in popularity of this unique men’s grooming product.

MENAJI Advanced Men’s Skincare Deep Cleansing Masque for Men, made especially to address the 20% more oil production on a man’s face, increased popularity with overall mask market demand increase, said MENAJI executives.

MENAJI Advanced Men’s Skincare Deep Cleansing Masque, made especially to address the 20% more oil production on a man’s face, increased popularity with overall mask market demand increase, said MENAJI executives. “The Mask has become a staple in men’s grooming,” said Pamela Viglielmo, President of MENAJI. “From industry reports to Instagram – every guy is multi-masking!”

Multi-masking which is the exercise of using different facial masks on different areas of the face at the same time, is the preferred way of using masks now, said the Mintel report, as it customizes skincare and customers perceive an improvement in efficacy.

Additionally according to the NPD Group’s 2015’s review of Beauty Sales, what grew specifically in the category of skincare was masks in alternative formats (such as clay and paper).

Viglielmo said that MENAJI has always been aware of the benefits of clay on a man’s skin and that is why it is the key ingredient in the MENAJI Masque.

“People need masks because everyday cleansing is simply not enough to have radiant, youthful, fresh skin. Our specially formulated Masque addresses the 20% higher oil production in men’s skin that other clay and mud masks do not. Skin treatment for men begins with a deep clean to absorb oil, exfoliate dead skin and reduce pore size. Our Masque digs deep to get rid of blackheads while also enriching the skin with vitamins A, C, E, and antioxidants,” Viglielmo said.

Viglielmo also stated that people love masks because of the pampering aspect. In August, MENAJI will give away masque samples with every purchase of their skincare and cosmetics line to help those who haven’t multi-masked, get started, and those who already are multi-masking, enjoy healthier skin.

“A mask is a spa-like experience. Multi-masking forces you to cool down and relax while you wait for the treatment to work. During this downtime you can be kind to yourself, concentrate on your breathing and meditate. It’s only a few minutes but what a world of difference it does for your face and your health,” Viglielmo said.

Menaji Returns To New York Fashion Week

Men's Fashion Week

Male-Specific #NYFW:MENS Lures Pioneer Mens Cosmetic Brand to Step into the Limelight for Loris DIRAN at the HG CONTEMPORARY Gallery in Manhattan and More…

MENAJI Advanced Men’s Skincare, the first brand to create fast-acting corrective skincare and HD cosmetics for men, returned to New York Fashion Week (NYFW) this year supporting several designers during New York Fashion Week: Men’s (NYFW: MENS) held July 11 – 14. This global event proved to be the perfect venue to promote MENAJI, rounding out the theme of all-male models, fashion and grooming.

Pamela Viglielmo, President of MENAJI, said that for years, many women’s makeup brands with deeper pockets have dominated the NYFW space due to sponsorship demands and makeup artists who had more expertise with those products. Finally the men’s category is as important as the women’s.

However when the Council of Fashion Designers of America launched NYFW: MENS, a standalone showcase for American men’s fashion in 2015, they may not have anticipated the shift by some designers to use male-only cosmetics. A report by Mashable also quoted a study by Euromonitor that shows men’s grooming in the U.S. is estimated to become a $6.5 billion industry in less than two years.

Expert makeup artists, too, who had experience or wanted experience using men’s cosmetics lines flocked in to create neutral, natural-looking lightly-enhanced visages on the models for SS17 styles. Male attendees, too, aware of the trend were either using some form of cosmetics or interested in learning how.

“We participated in NYFW a few years back before NYFW:MENS became official. But this year it is much different” said Viglielmo.  “There’s a dedicated time and space set aside for men now – NYFW:MENS. We’re honored and privileged to have worked with some of the hippest designers through some of the most knowledgeable makeup artists.  We welcomed multiple requests through Instagram and Facebook for product and demos for the shows and supported three designers!”

This year, MENAJI was selected for the perfect assortment of products, for the full look for established Loris DIRAN’s SS17 show at the HG Contemporary Gallery. Loris Diran is an award-winning, New York-based, Armenian-American designer who has worked for such super houses as CHANEL and VERSACE. Through the expertise of a talented team of makeup artists familiar with MENAJI, led by Lucie Nguyen, the collection shone exuberantly.

Loris DIRAN, who needed a sun-kissed glow, was very pleased with MENAJI’s effortless enhancement, said his collection was not about color, but instead the subtraction of color.

“(In my collection for SS17) Fabrics are meant to be sun-bleached and of the palest tones with just a splash of foliage green. Joined with the black and bone grouping, it creates a story of textures and rustic detail, reminiscent of traditional South American style. Proportions are a juxtaposition of elongated shirts and jackets, with shorter, shrunken pant lengths, all to convey a romantic vision for Summer 2017,” said DIRAN.

“NYFW:MENS was the perfect showcase for MENAJI which simply enhances a natural look,” Viglielmo said.

MENAJI also contributed to designer Orlebar Brown’s “Swimming in the Sky” presentation of luxury resort and swimwear, as well as supported emerging designer Corey Woods on his premiere launch of “The Irvington Collection” Yerise by Yeroc & Co. Woods has an existing line of luxury eyewear, YERISE: The Eyefull Tower Collection SS17.

NFL Veteran Christopher Houston Talks Grooming and Style Secrets with MËNAJI

Blue Ribbon Content, Warner Bros.' short-form digital studio, is producing scripted comedy series "Now We're Talking" in conjunction with LeBron James' Uninterrupted sports-entertainment network for Verizon's Go90 mobile-video service.

This summer, MËNAJI had the privilege of sitting down with NFL veteran Chris Houston – former player for the Carolina Panthers, Detroit Lions and Atlanta Falcons – as he exclusively revealed his favorite style shortcuts, secrets, and much more.

Q: How did you start your career in the NFL?
A: Coming out of the University of Arkansas I was blessed to be drafted by the Atlanta Falcons in 2007, and thereafter was honored to continue my career with the Detroit Lions and Carolina Panthers.

Q: What prompted you to leave pro football?
A:  I was always excited for the next chapter in my life as I was playing football. Finally, I came to a juncture where these other interests were calling me. So in 2015 I decided to leave pro football, and once again, God blessed me with open doors of opportunity to start pursuing these other interests. Through planning and preparation, I was able to enter into in the entertainment industry, the real estate business, as well as mentoring children.

Q:  So do you plan to “go home” so-to-speak? Where are you originally from?
A: Home for me is Austin, Texas so I will continue to plant my roots there as the city is rapidly expanding. In addition, as mentioned before, I have entered into real estate so both Austin and Atlanta are the two cities I am investing in and will travel between to start off.

Q: What are the other interests that prompted you to leave football?
A: Acting is a huge interest that prompted me to leave, because like football, it takes a lot of time, commitment, dedication and skill to be great. I already have an amazing acting coach and have been taking acting classes. This is allowing me to audition for major TV, Film, theater and web projects. Thus far I have worked on a project for Warner Brothers that I did for Spring Hill Entertainment, which is owned by LeBron James and Maverick Carter.

Q: How do you define your personal style?
A: That is a good question. It’s funny because I’ve been labeled a “pretty boy” by friends and family for my interest in fashion and style. But I consider myself to be a man with street style who is growing and is open to learning the various forms of fashion as I continue my journey in the entertainment industry- especially the business of fashion. Personally, I would define my style as relaxed, yet upscale. I also like styles that are sporty and when wearing suits, I like them to look laid-back. Grooming and accessories wise, I’ve never been into many products, but I do love to pamper myself and my mom.

Q: Which one of MENAJI products are you going to try?
A: I’m excited to try the Face & Body Scrub and ClearShave 3-in-1 Formula. I think that these products are a good start to keep my face fresh, especially now that I need to always be ready for that next acting opportunity or audition.

About Chris Houston
Chris Houston is a former American football cornerback who played in the National Football League (NFL). Houston played college football for the University of Arkansas, and was drafted by the Atlanta Falcons in the second round of the 2007 NFL Draft. Houston was also a member of the Detroit Lions and the Carolina Panthers. In 2015, Houston decided on early retirement from the is pro football career to pursue various entertainment and business endeavors. Currently, he is an actor, entering into fashion industry and is in the real estate business with current investments in Atlanta, GA and Austin, TX. Follow Houston on Instagram @_champ23 and for more information and booking contact info@d4sm.com.

Selfie-Ready Concealer For Men Ahead of Its Time, Comes of Age

Concelaer For Men

In the female-dominated beauty industry, one American beauty company has been carving out a niche for men by shaking things up for more than 15 years – MENAJI. Now MENAJI is re-launching one of its hero products, an undetectable concealer for men, with a new and improved, official title.

MENAJI specializes in men’s quick-fix, easy-to-use skincare + men’s cosmetics. Since 2000, MENAJI was the first to develop a world-class beauty brand for men, first to have created men’s cosmetics for consumers and first to introduce men’s beauty kits/travel kits.

Now that style trends have finally caught up with MENAJI’S revolutionary products and men’s makeup is the new frontier in men’s grooming, MENAJI Advanced Men’s Skincare announced today that it has trademarked its number 1 best-seller – the Urban Camouflage®, also known as the Urban CAMO™.

“The Urban CAMO is a category pioneer in men’s grooming because it was the first undetectable concealer specifically made for a man to use easily on his skin. It has always been a man’s best-kept secret weapon – his investment in confidence – and our understated breakaway hit,” said MENAJI President Pamela Viglielmo. “And now we’ve made it official.”

Many know that the MENAJI Urban CAMO™ is the original concealer for men, but what they may not know is that it is organic makeup, (cruelty-free, paraben-free, fragrance-free, and rich in anti-oxidants). According to Viglielmo, lately, many other companies both large and small, which have women’s brands, have introduced men’s versions of products in this category.

Despite this, said Viglielmo, Urban CAMO™ continues to be tailored to the brand’s target male audience, while staying true to its goal – to make men feel more confident by correcting/covering blemishes, dark undereye circles, nicks/cuts, and pimples. The Urban CAMO™ also comes in a small, lip-balm tube with collared dispenser.

“Men don’t need to be emasculated by using women’s formulas for concealers in wands or pens. Urban CAMO is made specifically for a man’s skin.’ Their skin is thicker, oilier, hairier, with larger pores.  It’s essential to have a professional-quality product for only men’s skin, in masculine packaging, that’s easy to use, and is undetectable. It makes a man not just “photo-ready,” but “selfie-ready” for all their online and offline moments without any filter.” Viglielmo said.

“Urban CAMO is for men who understand that their look is important to their personal and professional success. They need this tool.”

Urban CAMO™ Concealer  SRP $26.00 (0.35 fl oz)

  • Organic
  • Easy to use for a flawless look for face, Under eyes, and neck
  • High coverage for inflamed zits, blackheads and blemishes, dark circles undereyes, and unwanted discoloration anywhere on the body
  • Small lip-balm style dispenser

Ten Secrets to Sensational Skin

Sensational Men's Skin

Every day, the team at MENAJI receives at least one call from a customer asking how he can take better care of his skin. So, in an effort to answer this question and to inspire all guys to think about the skin as an external organ that needs attention, we dedicated our June 2016 blog to revealing uncomplicated ways to take care of your skin – particularly the skin on your face.

We didn’t get into the skincare game because we don’t know men’s skin intimately. So here are our top glow-boosting skin care tips for men to keep your skin refreshed, revitalized, healthy, and oh yes…clean.

  1. NEVER USE SOAP to wash your face. Use a tiny bit of face cleanser, and gently foam into a lather in your hands and then apply to your face.
  2. SLEEP A LOT. When you sleep the decline in body temperature increases blood flow to the skin.
  3. WEAR SUNSCREEN daily.  Protection goes a long way.
  4. EXERCISE to increase blood flow which helps carry away waste products, including free radicals, from working cells.
  5. CONSUME ALCOHOL in moderation — Too much booze is simply not good for your skin.
  7. DRINK lots of WATER.
  8. REDUCE stress.
  9. EAT lots of avocados, citrus fruits, tomatoes, and papaya.
  10. BE HAPPY. Think positive thoughts, do something you love each day, and keep in touch with friends. A happy soul is a large contributor to healthy skin!

Make a GREAT first impression: Grads and Job Seekers!

Young businessman leaning back in chair, wearing earphones, hands together

MËNAJI Skincare will help you blow away the competition.

Graduates, your timing has never been better to land a great job in your “field of dreams” in 2016.

According to a new report from the National Association of Colleges and Employers, employers expect to hire 5% more graduates from the Class of 2016 than they hired from the Class of 2015.

However not all grads make it through the interview process, according to U.S.News and World Report. Studies show some grads may get worn down by the job-seeking process and looked tired during interviews. The biggest pitfall is appearing tired. Energy should be high to make you stand out.

Part of a great presentation is a great face. So we made Grads (and all Job Seekers) their own set of performance skincare. The secret weapon to help you keep your interview game on point!

MENAJI JOB SEEKERS set includes:

  • Deep Cleansing Masque – detoxes skin and absorbs excess oil, reducing the appearance of pores, without drying skin.
  • Face & Body Scrub – a multifunctional cleanser with a unique blend of certified organic lime peel oil, jojoba, ginseng, and kelp that washes away dead skin cells, pore-clogging oil, and build-up while smoothing and firming skin.
  • Power Hydrator – a powerful, lightweight, hydrating lotion consisting of chamomile, green tea, grapefruit peel, vitamin E, aloe and Hyaluronic acid.
  • CAMO – our trademarked undetectable concealer for men which flawlessly reduces the appearance of undereye bags, pimples, blemishes, scars and tattoos.


MENAJI Advanced Men’s Skincare Hits The Shelves At Birchbox Store In NYC


MENAJI Advanced Men’s Skincare, whose pioneering products brought men the first undetectable concealers, Hi-Def Anti-Shine powders and a line of skincare designed for quick fixes to make a man camera-ready 24/7, can now be found at beauty and grooming retailer flagship store in New York City.

Since it first embarked on its journey spearheading the development of advanced men’s grooming – MENAJI President Pamela Viglielmo said the company has sought out key partners who understand today’s ever-changing sales channels.  MENAJI has partnered with Birchbox across all of its channels, from their monthly subscription box programs to its comprehensive ecommerce shop and now to its retail store.

Viglielmo is particularly excited that now more men in NYC can discover MENAJI‘s bestselling Urban CAMO™.

The MENAJI Urban CAMO™ Concealer created in 2000, is formulated with natural ingredients specific for a man’s skin, is easy to use and undetectable. Urban CAMO™ perfects and evens out skin tone to hide razor bumps, blemishes, under-eye circles, age spots, scars or other imperfections which is in demand in today’s selfie-oriented, online-identity driven world.

“Customers want experiences that feel special, are easy to navigate and provide information. Birchbox has organized its products by way of category rather than by brand just like customers shop online, so more customers can discover MENAJI products while they seek solutions for their grooming needs. Add in top shelf on-floor product knowledgeable sales pros, and it’s a win-win.  Birchbox has revolutionized retail,” said Viglielmo.

“Birchbox’s planning and MENAJI‘s planning is serendipitous. Our pioneering men’s concealers and Birchbox’s pioneering retail model, are the right products, in the right shopping model at the right time,” said Viglielmo.

Birchbox is located at 433 West Broadway, in SoHo, New York City and is open Monday – Saturday, 10am – 8pm; Sunday, 11am -6pm. MENAJI can be found in the Men’s Floor in the Lower Level. For more information please follow Birchbox Instagram or visit www.birchbox.com.