Helping Raise Awareness of Global Water Crisis

MËNAJI Donates to Thirst Project’s Annual Fundraiser

Just in time for Earth Day, MENAJI® is proud to support Thirst Project, as part of their #SaveWater campaign to raise awareness of the global water crisis which affects 663 million people worldwide. Thirst Project develops outreach programs that educate and empower individuals and schools to raise awareness of water scarcity and help bring positive social change.

Through their fundraising efforts and a year-long social media outreach campaign, MENAJI® is tied to this worthy cause.  At the recent Thirst Gala’s annual fundraiser, MENAJI® provided ClearShave 3-in-1 Formula, a men’s grooming essential that requires no water, to this event.  The Thirst Project presented a unique photograph/multimedia exhibition which was held in Los Angeles this year on April 18.  Thirst Gala is hosted by various celebrities to educate and engage guests, and connect them first hand to the people and communities worldwide who they help.

Best known for undetectable cosmetics for men, MENAJI® has led the men’s grooming industry with pioneering products that have been category creators for almost 20 years. Now MENAJI® is bringing awareness about water scarcity and access to consumers who care, with grooming products that help save water such as their ClearShave 3-in-1 Formula.

MENAJI’s #SaveWater campaign was started in 2016 and featured contests and giveaways throughout the year to remind everyone that every effort helps — by using “water-free” products, and “turning off the faucet” during their daily grooming routine.

“We are committed to solving the global water crisis while developing new products to help guys look their best. We want our #SaveWater campaign and partnership with Thirst Project to inspire people to save water and take care of the earth as they take care of themselves,” says Pamela Viglielmo, President of MENAJI®.

About Thirst Project

4,100 children under the age of five will die today from drinking unsafe water. Thirst Project is the world’s largest nonprofit youth water organization, that travels across the United States speaking at schools to educate students about the global water crisis. 100% of all student and public donations they raise go directly to funding freshwater wells on the ground in developing nations and impoverished communities to provide people with safe, clean water. In just eight years, Thirst Project has activated more than 400,000 students on 320 campuses across the United States who have raised $8 Million, 100% of which has been used to give more than 320,000 people in 13 countries safe, clean water.

Real Men Choose Makeup: MËNAJI Chosen Makeup Brand for Asaf Ganot

MENAJI was recently chosen as the starting line up at the Asaf Ganot show at New York Men’s Fashion Week.

MENAJI, the creators of the best selling, iconic Urban Camouflage® corrective concealer for men, is popular with male celebrities, models and athletes alike. It recently caught the attention of designer Asaf Ganot, who chose the top selling men’s skincare line for his NYFW Men’s show.

Ganot, who credits childhood sports and, later, his college basketball career as the foundation for his style was the highlight of fashion week. His style — sophisticated, yet functional, channels the concept of “destroyed luxury”– pieces are rugged yet refined, luxurious yet understated.

With athletes and fashion going hand-in-hand, it’s no surprise that a bold designer like Ganot who’s high-end clothes appeal to a diverse audience, wanted an understated look. Pamela Viglielmo, President of MËNAJI, says, “MENAJI products capture the essence of Asaf Ganot’s textured, rugged, refined style to represent a man who is comfortable with himself, authentic and real, whether on the street, field or runway. I like to say that MENAJI provides easy to wear men’s makeup, grooming and skincare tools for “real men” to uncover their authentic and best self.”

With NYMFW happening again in July, MENAJI looks forward to working with exciting top talent like Asaf Ganot. As men’s fashion events and exciting runway shows dictate products that work and deliver a natural look, MËNAJI will be there!

Shave. Save Water. Repeat. – Water Saving Grooming Tips

To help bring awareness to the global water scarcity crisis, MËNAJI Advanced Men’s Skincare continues its water saving campaign #SaveWater on World Water Day 2017. The MENAJI #SaveWater Campaign reminds guys to conserve water, turn off their faucets when they groom and choose products that require little to no water use in their daily routines including our Clear Shave 3-in-1 Formula and Power Hydrator.

Other Water Saving Tips

Firmly Turn Off Your Faucets
Just a small drip from your bathroom sink can waste up to 20 gallons of water a day, and that number increases with every faucet within the home.

Increase the Efficiency of Your Laundry
Only wash a load of clothes when they completely fill the machine; don’t waste an entire spin and rinse cycle on a lone pair of jeans. You might also consider the purchase of an Energy Star washer, which reduces a load by 10-20 gallons on average.

Change Your Grooming Habits
You probably already know you shouldn’t leave the water running while you brush your teeth. But did anyone ever tell you about shaving? You’ll save tons of water if you fill the sink instead of turning on the tap every time you rinse your razor. The same goes for washing your face or wetting your hair. Our Clear Shave 3-in-1 product which requires NO water while moisturizing the skin. Also: skip washing your hair every day which only dries out the scalp.

Check For Leaks
Check all the plumbing and piping within your home. Is anything wet or rusted? Anything showing signs of corrosion? Even if you don’t see any conspicuous dripping, check for water damage on the floor and walls. If it’s there, something is leaking. Investing in a visit from the plumber now could save you big money in the future!

Fix Your Showers
Everyone likes a long, hot shower, but all that time you spend warming up the water is wasting it. Install insulation over your pipes and you’ll have hot water ready almost instantly. You can also purchase a “flow low” water-saving shower head that will save you up to two gallons a minute.

According to Treehugger.com, when the average American takes even a 5-minute shower, he or she uses more water than an average person in a poverty-stricken area of a developing country uses in a whole day.

Stop Unnecessary Flushing
It takes five to seven gallons of water to flush a toilet. How many times have you flushed a single tissue or cigarette butt? Save your trash for the actual trash can.

Store Water Bottles in the Fridge
Most of us need cold water on a regular basis, whether it’s for drinking, washing vegetables or cleaning up a spill. But running the tap and waiting for it to cool will waste several gallons of perfectly good water, rather just fill a few bottles and keep them stored in the fridge for later use.

Need a Car Wash? Be Careful With the Hose
Washing your car the traditional way, with the hose running at full blast, will spill a staggering 150 gallons of water. Instead, fill a bucket with soapy water and bring out the hose only for the final rinse. You should consider a professional wash if you’re truly dedicated to reducing your environmental impact.

Urban Camouflage® Undereye Dark Circle Concealer Featured in Birchbox’s New “Eye Care Essentials Kit”

Concealer For Men

Birchbox customers know that the perks at Birchbox can be amazing – but now Birchbox has released a new Gift With Purchase for the guys — and it’s a real eye opener.

For a limited time and while supplies last the “Eye Care Essentials Kit” will be available online to any Birchbox customer who spends $65 or more of full-size products from the Birchbox Shop. The “Eye Care Essentials Kit” includes Brickell Eye Balm, Kiehl’s Midnight Recovery Eye and MENAJI Urban Camouflage® undereye dark circle concealer.

According to Kyle Bergman, Buyer and Curator for Birchbox Man | Merchant, Men’s Grooming & Lifestyle, the VIP box was created in response to a growing demand for these specific products. Bergman said they curated the box to tackle crow’s feet, dark circles, puffy under-eye bags.

“We realized we needed to offer a strategic eye care category when our sales and search analysis showed that skincare was the fastest growing category, and eye care was the fastest growing category within that,” Bergman said.

MENAJI Urban Camouflage® will be featured in only the “Light” shade this go around, but the full collection of MENAJI Urban Camouflage® shades is available in the men’s section at Birchbox’s flagship store or online. The “Eye Care Essentials Kit” GWP can only be found online at www/birchbox.com in the men’s section drop down under “Gifts With Purchase. Customers are asked to use code EYECARE at checkout.