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MËNAJI Partners with Barneys New York for a Pop-up Series of Emerging Luxury Brands

Men's Makeup in New York

MËNAJI featured in Barneys for a limited time where men can connect with innovative skincare products firsthand.

MËNAJI, the leading men’s skincare company, and Barneys New York announced that they are coming together for a rotating pop-up series in the Madison Avenue flagship store. The luxury specialty retailer will be featuring innovative brands in skincare, cosmetics and grooming.

“It’s a natural partnership considering MËNAJI is the first men’s skincare line to introduce the best, most cutting-edge products specific to a man’s needs while Barneys is the established luxury retailer known for featuring vanguard indie brands. We’ve been fortunate to be recognized by premium retailers who understand the strides MËNAJI has made in this niche industry,” says Pamela Viglielmo, President of MËNAJI Worldwide.

MËNAJI products will be available on the main floor Men’s space from November 19 to December 2. “Barneys New York customers are always looking for the latest in beauty and skincare,” said Jennifer Miles, Vice President, Divisional Merchandise Manager, Cosmetics, Barneys New York. “The beauty pop-up series at our Madison Avenue flagship give us the opportunity to showcase the newest up-and-coming brands and constantly satisfy the curiosity of our customers.”

Surrounding the excitement during the MËNAJI pop-up in Barneys, resident top makeup artists will be on hand to show men how to best apply MËNAJI undetectable hi DEF products. “They will educate consumers on how to enhance their appearance, whether they’re under a bright camera lighting or simply enjoying the lights of NYC!” Says Viglielmo.

MËNAJI + MOVEMBER

Turkeys beware…the month of Thanksgiving has competition with Movember – a month-long health awareness campaign – and MËNAJI is again supporting this important initiative. While we too look forward to football and leftovers, we consider our primary role as ambassadors to promoting healthy men’s skincare. Helping men take better care of themselves includes a solid skincare routine, and MËNAJI’s natural and botanical-enriched products are a perfect fit with four simple principles: Clean. Protect. Correct. Conceal.

MËNAJI’s Four Skin Principles

1. Clean

Pro Pacs:  Properly washing the face shouldn’t involve slathering a few squirts of shower gel onto your skin. It relies on using the right product to remove harmful pollutants. Our travel-friendly masques take the guesswork on what is needed. Simple to use, the compilation of vitamin-based ingredients effectively removes dirt, oils and controls breakouts.

Face & Body Scrub:  Exfoliation may be the leading treatment on a woman’s spa list but its significance is not gender-exclusive. Sloughing off dead skin cells refines pores while rejuvenating the skin. MËNAJI’s Face & Body Scrub is formulated for a man, packed with a natural and unique blend of certified organic lime peel oil, jojoba, ginseng, kelp, azulene and aloe. Disclaimer: After use there may be a tendency to continually touch your skin due to its baby soft results.

Clear Shave:  After using Clear Shave the only purpose for foam cream will be to vandalize homes on Mischief Night. This premium shaving experience involves two basic steps:

  1. Pre-shave: The effortless glide from the clear and soothing Clear Shave won’t harm skin with a list of botanical ingredients so natural you’ll be curious to plant it to see what sprouts up. The composition is also foam-free, which is an added bonus in avoiding drain-clogging messes.
  2. Post-shave: MËNAJI’s Post-Shave closes the follicles while its built-in toner prevents ingrown hairs, razor burn and redness. No water is needed, which is a plus when artfully sculpting everything from beards to heads.

2. Protect

Power Hydrator Aftershave: Power Hydrator Aftershave renews moisture into the skin after shaving. Made with ingredients that are so potent, if consumed you may add ten years to your life. (But please don’t do that).

Lip Agent: Drugstore lip balm this is not. Lip Agent escalates the application experience due to its inclusion of Vitamin E and jojoba oil, which moisturizes while leaving a non-shiny natural finish. Other perks are having a SPF 15 and minty taste for fresh breath.

Power Hydrator PLUS: Imagine having a body guard, makeup artist and therapist all in one and you have the perfect person. Power Hydrator PLUS fulfills a man’s skincare needs in one remarkable package. Equipped with a tinted SPF 30, the cream evens the skin tone and softens fine lines to assure that skin is protected and looks its best.

3. Correct

911 Eye Gel: It’s like putting an ice pack on your eyes without the uncomfortable wetness. 911 Eye Gel emits a cooling effect that helps reduce puffiness, perk up tired fatigued eyes and promotes an overall well-being. Tip: Add extra coolness by refrigerating.

Liquid Powder Shine Eliminator: Ask any makeup artist what they swear by for a camera-ready image and Liquid Powder Shine Eliminator is their go-to product. The white creamy powder eliminates shine, reduces pores, and is way easier than carrying around a portable fan. Also great for sweaty palms if you have some hands to shake.

Anti-Aging Eraser: While you can’t go back in time to erase all the sunning days on tar beach, you can include an anti-aging cream into your skincare routine. Anti-Aging Eraser rejuvenates skin during sleep, which increases collagen production while decreasing expression lines, fine wrinkles and wrinkle depth.

4. Conceal

Urban Camouflage Concealer: Like an herbal spiked tea, what may seem different shifts into a how-you-ever-lived-without-it necessity. Our Concealer is simple to use with a nifty middle adjuster for smooth blending. It’s good for the skin and provides noticeable results without looking overly made up. The vegan-based range of shades conceal everything from blemishes and dark circles to scratches and scars. It’s also handy for covering up the tattoo of an ex after an especially nasty breakup. The resulting effect is youthful and masculine without appearing like an 80s rock star.

HDPV Anti-Shine Powder: Our HDPV Anti-Shine Powder, basically code for looking really good, knocks out shine while providing a tint to even out skin tone. The powder is created for men, transforming their skin’s needs from an oil-free composition that includes vitamins C & E. The pad allows you to sweep across the skin or fold it like a taco for those hard to reach crevices. Also great for covering up pesky blemishes for a flawless, camera-ready face.

HDPV Anti-Shine Sunless Tan: Sunless Tan creates a naturally bronzed look without the harmful exposure or trip to Cabo. Use its handsomely designed MËNAJI Kabuki powder brush for a natural dusting or the anti-shine sponge for a more controlled application.

Male Grooming Ideas for FALL

male grooming ideas

Now that Labor Day is in our rear view window, many of us are back in perpetual non-stop mode with increased work, family and social demands. Here are a few tips to help transition into the new season while hanging onto your summer……

  1. Check your closet. Do an inventory. Throw out anything you haven’t worn for a year, check your old ties and shirts. Toss any with holes and stains. Donate what no longer works. Pick up some new underwear and socks if needed. Make sure your suits still fit! Check out Bonobos custom suits if you need anything new.
  2. Tune up your diet. Yes the warmer months are great for cold beers and BBQ, but are you drinking enough water? Eating enough healthy protein? If not, add a handful of walnuts, an extra egg or some grilled chicken breast for your lunch meal to keep you feeling full longer. Add lemon, fresh mint or green tea in your water bottle to add a nice natural flavor without sugary calories.
  3. Continue to fight sun damage and aging. Just because you’re not on the beach doesn’t mean you can forget about preventing skin cancer. Coupled with plenty of water, exercise and sleep to fight free radicals and environmental pollution, our Power Hydrator Plus is a convenient 3-in-1 product — it’s a water repellant, tinted moisturizer SPF 30 sunscreen. It comes in three natural skin tone shades, so your skin has a healthy glow. And don’t neglect your lips! Our soothing vitamin enriched Lip Balm Agent also contains an SPF 15 to protect your kisser from skin cancer, without any drying or waxy ingredients.
  4. Update your coverage. If dark circles, redness, acne and scars have you hiding, try our undetectable CAMO Concealer. Made specifically for a man’s oilier skin, it works alone or blends well with a moisturizer. Just be sure to pick a shade slightly darker than the shade on the inside of your arm. Since your skin tone will be changing as the season changes, it’s important to change your concealer too.
  5. Knock out the shine. Now that you’re probably spending more time indoors under the artificial lights of an office or getting less sleep – try our HDPV Anti-Shine Powder to cover up imperfections and even out skin tone. Also available in several natural shades, it works with our other products to help you achieve healthy skin without flaking or dryness. It lasts all day, so you only shine on the inside.
  6. Plan a vacation now. While your work demands increase, so does the stress. So be sure to plan a trip so you can have something to look forward to. Make reservations now before fares rise and your miles expire. Cabo anyone?
  7. Give yourself a break. After a long day at work or on the road, don’t deprive yourself but be moderate with fatty foods, alcohol and sugar. And apply our Anti-Aging Eraser before bed. Enhanced with natural organic peptides and collagen, this product helps to rejuvenate the skin, minimize wrinkles, redness and weather damage, and enhance the skin’s elasticity, strength and texture. It’s great to work hard and play hard, but getting enough sleep and healthy skin care ensures you continue to take care of yourself – inside and out.

Did You Know That URBAN CAMO Is a Vegan and Cruelty-Free Concealer For Men?

Cruelty Free Makeup For Men

Our iconic URBAN CAMOUFLAGE® is the first concealer for men, available in multiple shades and popular among celebrities, models, professionals and regular guys since 2000. But did you know that our popular CAMO is also vegan, in that it doesn’t contain animal products AND has also never been tested on animals? Yes, MENAJI’s broad range of skin tone true concealers are winners ….. again!

The secret’s out. Now you know that your secret weapon to covering up blemishes, dark eye circles and redness is also better for the environment and helps minimize your carbon footprint.  As the best known brand of men’s undetectable cosmetics and problem-solving grooming products, MENAJI is proud to be a company which shares a commitment to saving animals as well as the planet.

Food for Thought.  Did you also know that Vegan + cruelty-free products don’t just save animals—they can help people, too. Since it takes tons of crops and water to raise farmed animals, a shift to less animal-intense consumption (across multiple sectors), can be very helpful as we all look to help protect the environment.

So what makes MENAJI Urban Camouflage® a winner?  Made from fruit and plant extracts, essential oils, and Vitamin E, our CAMO Concealer is formulated to withstand the higher oil production of men’s skin while remaining free of parabens, sulfates, mineral oil, lanolin, petrolatum, and phthalates. Simple and easy to use, you can create a flawless look while also maintaining healthy skin. When you shop for our CAMO Concealer, you can do so with added confidence of knowing that you are helping others and yourself – both inside and out, since it’s VEGAN and Cruelty Free!

Feng Chen Wang Selects MENAJI for New York Men’s Fashion Week

Fashion designer Feng Chen Wang thanks audience for attending her Feng Chen Wang Spring Summer 2019 collection runway show, in Industria Superstudio in New York City on July 10, 2018; during New York Fashion Week: Men's Spring Summer 2019.

Innovative designer blends traditional with modern twist, chooses iconic men’s grooming brand

MENAJI was back in NYC with top designer Feng Chen Wang at New York Men’s Fashion Week. Creators of the first grooming line to incorporate both healthy skincare and cosmetics for men (inclusive of the iconic Urban Camouflage® corrective concealer and Hi-Def HDPV pressed powder), MENAJI has been the #1 choice for male celebrities, models and athletes since 2000. Recently MENAJI attracted the attention of the UK-based Chinese designer Feng Chen Wang, who chose the top selling men’s skincare line for her bold and experimental SS’19 NYFW Men’s collection.

Ms. Wang’s show was billed as an “exploration in human connection.” As she continues to break new ground with bold, innovative design for technical and functional outerwear, MENAJI helped complete her dynamic vision. Colorful fabrics and futuristic accessories combined to create a visual sensation when worn by a broad spectrum of male models – a perfect fit for MENAJI’s all inclusive color palette. Feng Chen Wang’s recent collaboration with iconic male brands such as Levis, Converse, and NIKE (her models walked this show in cool over-the-top Converse sneakers) introduce a modern twist to classic male accessories to deliver a very wearable look.

Pamela Viglielmo, President of MENAJI, says, “MENAJI products delivered a simple, clean canvas which captured the essence of Feng Chen Wang’s energetic, modern fashion design. Her collection represents a man who is whole in mind and body, comfortable with self expression, and open to the future of men’s fashion. MENAJI’s broad color palette provides easy to wear men’s makeup in multiple shades, along with grooming and skincare products for today’s male to reveal his inner confidence.”

MENAJI ​is thrilled to work with ​great talent like Feng Chen Wang ​and is already looking forward to New York Men’s Fashion Week​ — ​Winter 2019. As men’s fashion events demand high definition products that deliver a natural look to a diverse audience, MENAJI will continue to help designers express their vision.

*Photo Credit: Shawn Punch

NIHL Selects MENAJI for Men’s Fashion Week NYC

mens makeup at fashion week

Risk-Taking Fashion Designer Bets on Iconic Men’s Grooming Brand

MENAJI, the creators of the best selling, iconic Urban Camouflage® corrective concealer along with Hi-Def pressed powders, has been used by professionals, actors, models and athletes alike since 2000. This season, the popular brand was chosen by Colorado-born designer and artist Neil Patrick Grotzinger whose men’s clothing brand NIHL appeared in his first groundbreaking show for New York Men’s Fashion Week. With proven healthy skincare and quick problem solving skintone true cosmetics that stand up to bright lights and extreme wear, MENAJI delivered what was needed to complete this designer’s vision.

NIHL, whose work explores men’s roles in society around fashion and infuses traditional separates with elements of couture craftsmanship, pushes boundaries and challenges males stereotypes. With complex textures combined with couture embroidery, it’s no surprise that a designer like NIHL wanted a statement-making, dramatic look to go with the bold fabrics, lines and colors.

Pamela Viglielmo, President of MENAJI, says, “MENAJI products capture the essence of NIHL’s modern style to represent a man who is comfortable in his own skin and isn’t afraid to take risks and question the rules. Neil’s “free of limitations” design allowed MENAJI to create the perfect canvas to show his bold expressive fashion. It was the perfect fit.”

With New York Fashion Week happening again in Winter, MENAJI looks forward to working with innovative top talent like NIHL. Whether pushing boundaries or staying within traditional gender lines to simply keep men looking their best, men’s grooming and make-up is more important than ever. As men’s fashion events and exciting runway shows demand high performance products that work to deliver the looks needed for a diverse audience, MËNAJI will be there!

Pollution vs Your Skin

Did you know that 90% of the world breathes polluted air and 80% of the planet drinks polluted water?

In a world with increasing environmental issues, extreme climate events and an aging population, it makes sense that anti-pollution skincare products such as masques, serums and moisturizers have quickly become so popular. Add to these concerns the growing challenge of healthy air quality and pollution in big cities, and you get the idea — your skin is under attack daily.   So how can you maintain healthy skin to look your best and defend yourself against today’s environmental pollutants?  Today’s “anti-pollution” targeted skin products may be the answer.  Which then begs the question, do they really work?

First, what is pollution? Pollution is defined as the physical assault of air borne particles, along with the sun’s rays which together, can cause topical skin problems, aging and irritation. However new research shows that the effect of these pollutants can be reduced with the use of topical and chemical sunscreens, and by putting moisture and healing properties back into your skin after exposure. For example, in the morning you can use SPF protection to ward off harmful rays before going outside as well as protecting your skin if you are in an environment that gets light in doors (e.g. air travel, sunlit offices) . Then at night you can slough off dirt, dead skin and other particles and use our serum and moisturizer to rehydrate thirsty skin. For some easy steps, see below for our suggestions.

Step 1: Avoid pollutants and harmful chemicals with cleansing

The first part to combating pollution is to use products that cleanse and protect your skin while avoiding dangerous chemicals, specifically petroleum and plastic based derivatives such as Parabens, Sulfates, and Phthalates. These can cause irritation and possibly lead to even more dangerous problems.

Our Face & Body Scrub is a good start, as it cleanses away oil, dirt and exfoliates dead skin. This advanced formula is specially made for men, using a natural and unique blend of certified organic lime peel oil, jojoba, ginseng, kelp, azulene and aloe. It helps clear clogged pores, scrub away dead and dull surface cells, and alleviates rough areas with vitamins and botanical components, keeping your skin healthy from the inside out. Free of added color and fragrance, our Scrub is a one step way to clean naturally and never tested on animals.

Step 2: Correct – restore what nature has stripped away

The next step is to improve your skin – adding back what time and nature have taken away either from stress, pollution, or lack of water and sleep. While you can’t really go back in time, it is possible to minimize wrinkles and rejuvenate damaged skin. Our Anti-Aging Eraser is made from a proprietary Green Apple Stem formula to help regenerate surface cells and erase fine lines by delivering collagen back to the source and enabling skin to hydrate. This proven anti-aging skincare formula uses the molecular structure of peptides to enhance the elasticity, strength and texture of your skin, reduce redness and age spots, and restore dryness from sun and weather damage. Use it at night before bed after washing your face.

Step 3: Protect – use barriers against environmental and sun damage

While it feels healthy to be in the sun, and it’s important to spend time outside, unfortunately the sun is the biggest cause of cancer, aging and environmental damage. Makeup products and creams that protect the skin from outdoor elements sun damage with at least an SPF 30 are the gold standard in skin care, especially for men who are more likely to get skin cancer because they generally don’t  wear sunscreen or cover their heads and bodies. Our new Power Hydrator PLUS is the first SPF 30 tinted moisturizer for men, with three natural skin tone shades that deliver a healthy suntanned look without any sunblock white residue. The lightweight lotion blends easily to even out complexion, smooth skin and minimize pores, with natural oils to lock in hydration. To reinforce the powerful barrier against the sun’s damaging UV rays, we use both zinc oxide and octinoxate. These tried and tested ingredients are the most effective protection against sun damage that exists on the market. Antioxidant enriched with these healthy ingredients, it is also non-irritant and non-allergenic, and a convenient all-in-one product for busy men.

Finally, don’t forget to protect your lips – where thinner labial skin is also prone to skin cancer. Our Lip Agent with SPF 15 protects, soothes and nourishes with vitamin E, sunflower, macadamia and jojoba oils without leaving a glossy or waxy appearance.  It’s non-shine look is preferred by many guys.

Minimizing the effects of pollution is an ongoing and complex issue, but hopefully these simple steps can lead to big changes in taking charge of your skin’s health and appearance.  In addition, you can ward off the effects of pollution both inside and out with a smart lifestyle – maintain a healthy diet, drink plenty of water, exercise regularly, and get plenty of sleep.

Eye Creams: Do Men Really Need Them

Eye Skincare Treatment for Men:  Why Is It Important?

You can be in great shape, eat healthy and even dress like a rock star to look young, but the eyes are really windows to the soul…and they are the first thing to show signs of aging.  

In fact, market data suggests that nearly 20% of men are concerned about their dark under eye circles and sunken eyes. That being said, you should consider the benefits of using an eye skincare treatment. Because the skin around the eyes is often thinner and has fewer sebaceous glands, it is prone to dryness and dehydration. And because our eyes are always moving (from blinking, squinting, smiling, etc), the skin there will naturally accelerate the formation of fine lines and wrinkles.

The main issues – wrinkles, puffiness, dark circles

Wrinkles: As with the rest of the body, UV radiation/sunlight is the main culprit of photo damage and aging. Coupled with the constant movement around the eye area, rubbing the eyes due to tiredness, itchiness and allergies will also aggravate the appearance of fine lines and wrinkles.

Puffiness: Usually caused by lack of sleep, dehydration, genetics, a diet high in sodium and/or certain health conditions, the skin area around the eyes will get inflamed.

Dark circles: Similar to puffiness, the cause varies and also includes hyper- pigmentation, excessive sun exposure, and genetically thinner skin.

While nighttime eye care usually focuses on repair, morning eye care should be focused on refreshing the eye area along with sun protection — anytime you spend even a short amount of time outside.   

Whether you’re going out after a long day or want to reduce puffiness after a late night, our 911 Eye Gel helps rejuvenate and restore tired eyes, and refreshes like a cooling mini-ice pack when stored in the fridge. Our hypo-allergenic, oil-free formula contains a unique combination of chamomile, aloe, eyebright, allantoin, and wheat protein.  And, a touch of Mica which bounces back light, will literally brighten the eye socket area to look more youthful.

Along with reducing your salt and alcohol intake, eating healthy and getting enough exercise, water and sleep, think of our eye gel as the perfect remedy for puffy eyes, dark circles, allergies, too little sleep (e.g. taking a red-eye), sunburn, or just having a bad day.  Simple to use, it’s easy skincare that solves an appearance problem faced by so many men and women everyday.

How To Use A Concealer for Men

Want to know one of the best kept secrets to looking good and being more confident? Answer: Concealers. They’re easy to use and are undetectable when applied correctly.  You’ll simply look more rested, younger, with healthier skin.  Here are four easy steps to learning how to use concealers, no matter what your age or skin color, or how much sleep you’ve had!

Why is concealer important? Concealers lighten dark circles under eyes, covers redness, breakouts, sun spots, scars, minor blemishes and even softens expression lines. Our CAMO Concealer for Men comes in an easy roll up stick (just like a lip balm), is specially formulated for men’s oilier skin, lasts all day and is effective even under the glare of hot lights – perfect for those in front of the camera or on set.   Your skin will look totally natural whether outdoor or indoors, in photos, videos, etc.

Whether you’re a 20-year-old model or an established businessman, the skin around the eyes is more fragile and often visibly darker than the surrounding skin on everyone’s face. Just a bit of concealer will brighten the face and make you look more rested. Think of concealer as a quick spot treatment.

Choosing a shade? Like other MËNAJI products, our concealer is meant to be undetectable because many men just want to look fresh and awake without the look of “makeup.” In choosing a concealer to lighten dark shadowy skin, choose a shade slightly lighter than your predominant skin tone. Determine this shade by looking at the skin on the inside of your arm and choose a shade that best matches this area. Some men with darker or uneven skin tone may need to blend two shades – one lighter and another closer to the actual skin tone.  If you have a specific skin condition, or are darker in the summer, then you will need more than one shade.

Our shades – Light, Medium, Sand, Olive, Bronze and Deep – are universally designed to match every skin tone, either blended or used alone, and deliver the best results when combined our other products and powders.

But don’t sweat about which shade to choose. Sometimes it takes time. If you need assistance, call us at 800-551-5067, email us and send a photo…we’re always happy to help!

Applying concealer… Apply on a clean and moisturized face, lightly using your ring finger. Don’t rub! Check the under eye area so you know where the darker, shadowy area begins and ends. Only put concealer where you need it. BLEND lightly so that there is no delineation between the area where you have applied your concealer and where you haven’t.  Start with a little, you can always add more.  And, if you think that it is visible, try blending a bit more.  Let us know how it goes…

Dapper Confidential Highlights MËNAJI’S Power Hydrator Plus

With Winter finally behind us, many look forward to traveling during the upcoming warmer months. So here are a few travel tips plus what’s included in a well-stocked travel dopp kit according to Dapper Confidential who polled male frequent fliers for their must have products and it just so happens MËNAJI made the list!  FYI, most of our products are TSA approved so you can even bring them in your carry on.

Did you know that you should wear sunscreen on the plane? Not only is the sun stronger and more direct at higher altitudes but the indoor lightning can cause faster aging too. Plus on-board air conditioning dries out the skin, so definitely pack a moisturizer. Our Tinted Moisturizer for Men – Power Hydrator Plus is TSA approved and checks all the boxes. It provides SPF 30 protection plus all-day moisture with a natural tint to even out skin tone.

To avoid looking tired after a long flight and minimal sleep, pack our popular 911 Eye Gel which instantly cools the eye area and reduces the appearance of fine lines and puffiness. Also in a TSA approved size, our oil-free natural eye gel refreshes like a mini-ice pack due to the formula’s unique combination of chamomile, aloe, eyebright, allantoin, and wheat protein.

Finally, while the rest of you needs hydration, don’t forget that dry air can cause chapped lips, so check out our Lip Balm Agent which delivers rich botanical moisture and contains an SPF 15. Protect, soothe and nourish your lips with our non-waxy formula enriched with vitamin E, sunflower, macadamia and jojoba oils.

And remember to drink plenty of water, get up and stretch your legs hourly, and go easy on the caffeine and alcohol. Happy travels and enjoy the article!