Not Just for the Bride: Grooming for the Groom

As seen in The NY Times

It’s not just brides who are focused on looking photo ready for weddings, with today’s grooms just as concerned about how they look on their big day with friends and family.  Coupled with hangovers and sleepless nights from bachelor parties and showers, guys now realize they need to put a bit of effort into looking good in photos, at events… and of course, in selfies.  Thanks to MËNAJI it couldn’t be any easier!

MENAJI’s HDPV Anti-Shine Powder was selected by the NY Times as a key grooming product for men who want to look camera-ready like the pros.  Easy-to- use with multiple healthy skin benefits, guys now can present a clean, natural look for any camera turned their way.

According to Pamela Viglielmo, President of MENAJI, “Guys need to step up their game if they want great wedding photos.  One of the easiest fixes is to knock out facial shine. Available in five shades, our Anti-Shine powders are simple to use and easily blend to match skin tone, helping minimize pore size and smooth rough skin — all important to taking a great looking image.  We’re thrilled to have been selected for the Style Section of The NY Times! ” 

Originally used by professional photographers and make-up artists, today HDPV Anti-Shine Powder is a must-have wedding essential. Undetectable even with flash photography, HDPV Anti-Shine Powder eliminates shine, and neutralizes redness and blemishes with a light touch in several shades.

Formulated with vitamins C and E the non-streak formula ensures a flawless look by  preventing flaking and locking in moisture.  Now there’s no reason not to have gorgeous wedding photos and for men to look their best — from the first dance to the last kiss.

VIEW NY TIMES ARTICLE

Hi Def for the Selfie Generation – Apple iPhone X

While Apple’s new iPhone X may be all the buzz, there might be one thing equally important to know with given these fantastic new phone cameras – wearing make-up, even for guys, is a must.

The selfie generation realizes that they need to look good for work and social posts – ie. LinkedIn, Facebook, Instagram — to support their professional and personal goals.  MENAJI products are made for men’s easy use to cover blemishes, minimize redness and pores, remove topical shine and solve other skin problems so you know you always look good — anytime any place — with healthy skin.

In a recent “Mad Money” segment on CNBC, even TV host Jim Cramer — the man who calls how he sees it — affirms that everyone needs and uses make-up. He commented that, “Thanks to the rise of the selfie generation, high-definition cameras all over the place mean one thing: If you’re going to take zillions of photos of yourself and your friends, well, you’ve got to look a lot better than I do without makeup…So for a generation of people who are committed to posting pictures of nearly everything they do online … cosmetics, for everyone, have become a must.”

MENAJI remains the top selling men’s US cosmetic brand, with the iconic Urban Camouflage concealer and the HDPV Hi Def Powder.  And for guys who don’t want skin tone color, but still want to knock out topical shine and have clear, smooth skin, there is the Liquid Powder Shine EliminatorOur unique water-saving 3 in 1 ClearShave Gel, anti-aging products and moisturizers are also specifically made for men’s skin and geared for convenience and ease of use.

MENAJI delivers the products every guy needs to ensure he looks good for today’s lifestyle.  And, for the pros whether you’re on-air, on camera, on set, or in the office – if you need to boost your public image, visit MËNAJI for proven, problem-solving, high performance cosmetics.  Our products are used by professional make-up artists, athletes, models, and actors worldwide to guarantee a great photo — they trust the best.

See Article:

https://www.cnbc.com/2017/09/13/cramer-reflects-on-3-beauty-stocks-prime-for-playing-selfie-culture.html

 

 

 

 

 

 

 

Tips for Men: How to choose the right shade?

Today, men understand that concealer, tinted moisturizer or powder/foundation can help them look better, .e.g. even out redness, lessen the appearance of imperfections. These products also can help you look more awake, healthy, refreshed and youthful. But if you can’t try the shades in person, how best to choose the right shade for your needs?

The answer is that often there is no single right shade. While your shade depends on your natural skin type, it also depends on what area you are looking to improve, the season, the lighting, time of day, and other factors.  So, to keep it simple, here are a few tips:

Start with a clean slate. First always use a simple cleanser followed by a moisturizer so the skin is prepped to absorb the tinted product.

If you are choosing between two shades, always go for the slightly darker shade. The lighter shade will only make you look older. Just be sure to apply with a light hand and blend really well, especially along the jawline. You can use your fingers, or a sponge to apply;  just remember less is more.

Check the undertone of your skin. When looking at your face, it is hard to see the true shade. So check the inside of your arm. Most people with ivory/beige skin will benefit from a tint with a yellow or olive shade – which adds color and life to the skin and counteracts redness. People with bronze/dark ebony skin should match their undertones more exactly. Because you may have several shades on your face, especially in your cheeks and jawline, you may need to blend two or more shades depending on the darkness of the undertone.

Celebrity make-up artist Barry White who is the go-to-groomer for the likes of LeBron James, and the singer Dave Matthews, explains, “When blending make-up, always come as close as you can to matching your complexion.  Sometimes, it may be best to go a half a shade lighter and then use a little bit darker shade and blend those two together. With the right products, this is easy to do.”

If you have very dark ebony skin, you may benefit from brightening (which is not the same as lightening). What this means is that after you apply the appropriate shade, you blend a lighter shade to the center of your face (from forehead, under eyes, cheeks and top of chin). Shades with an orange, golden base really help to brighten bronze/ebony skin. You can also use a slightly lighter shade powder in the center of your face.

Give it time to absorb. Wait a few minutes to let the product soak in and absorb any redness or discoloration. It will take a moment for your eye to adjust to your skin’s more neutral tone.

Go easy. As with fair to medium toned skin, go easy with the products, don’t use too much. Blonde men especially need to blend sparingly even if your skin is more medium.

Remember, choosing a shade takes time so try to experiment when you’re not in a rush or tired. Given the range of colors, finding your correct shade has never been easier. If you’re still unsure, send us a selfie for a consultation. We’re always happy to help!

Product recommendations:

Urban Camouflage® Camo Concealer

Power Hydrator PLUS Tinted Moisturizer

HDPV Anti-Shine Powder

NBA Veteran Rashad McCants Talks Grooming & Style

Rashad McCants and Ice Cube during Ice Cube’s Hollywood’s Walk of Fame honor on Monday, June 12, 2017.

Recently MENAJI had the privilege of sitting down with NBA veteran Rashad McCants – the #1 draft pick in Ice Cube’s BIG3 and former University of North Carolina Tarheel – as he exclusively revealed his favorite style shortcuts, easy 1-2-3 grooming and much more.

Guard Rashad McCants was selected by Trilogy (a team led by Kenyon Martin, Al Harrington and coach Rick Mahorn) with the No. 1 overall pick in the BIG3 draft. The BIG3 is a three-on-three league involving former NBA players. More than 70 players have signed up in hopes of playing for one of the eight teams in the league.

Q: Having come from a very athletic family (younger sister is a former WNBA star Rashanda McCants, and two cousins one, a Major League Baseball player Cameron Maybin an other, the former Canadian Football League player Jon Avery) –  how did that affect you growing up? Did you feel pressure to be an athlete?

A: As a family, we never considered ourselves an athletic family. We just had a competitive spirit growing up, which drove my sister and me to strive at the highest levels of competition.

Q: You have enjoyed a fascinating professional life.  Can you tell us about your basketball career?

A: I don’t think I can narrow down my whole career in a few sentences but I can say it has been one of the more interesting roller coaster rides anyone could possibly imagine. And all in all, I’m grateful for all that I’ve encountered – the good, the bad, and the ugly. It has shaped me into the man I am today.

Q: You have such diverse interests. How do you define your personal style?

A: I define my personal style by the music and idols that I’ve chosen growing up. From Tupac Shakur to Will Smith to Kobe Bryant to Allen Iverson. The list goes on and on but mainly I’m stuck in the era that raised me. Gives me my own personal style of mixed personalities.

Q: How does your skin care and grooming routine fit into your personal style?

A: Over the years I have had a difficult time treating my skin properly. With pimples and razor bumps it’s always been a mission to get clear skin that can match my clean style that I see for myself.

Q:  Given that athletes sweat and shower multiple times per day, have you had any specific grooming challenges?

A: My main grooming challenge has always been razor bumps, which leave my skin scarred and irritated.

Q: Which one of MENAJI products have you tried? Which are your favorites?

A: I have tried the facial masque, and the face and body scrub which have shown to produce major improvements in my skin like getting rid of the razor bump problem I’ve always had. This was right on time. (Gotta thank my team for introducing this to me!) 🙂

Q:   Finally, we understand music has a big part in your life.  How did you develop your love of music?

A: Music is my first love! It was Tupac and Michael Jackson who sparked my love of music. Watching their greatness emerge and surpass all entertainment was a true inspiration. And still sticks with me til this day.

Rashad is passionate about another cause too — local community involvement. He’s partnered with Per Diems Against Poverty to combat hunger with 100% of the proceeds supporting Feeding America and other charities that support many worthy causes.

Prior to the BIG3 kick off season, he visited the Boys & Girls Club of America in Brooklyn and hosted a basketball clinic and participated in Manhattan’s Pajama Program—such amazing organizations!

“I am inspired by Rashad’s passion and determination to give back to his community. We are thankful to Rashad for his giving heart and for continuing to look for ways to support families in need.” – Jennifer Barker, Executive Director & Co-founder of Per Diems Against Poverty (www.perdiemsagainstpoverty.org)

Rashad’s generous spirit echoes MENAJI’s commitment to giving back and helping others, and which is why we were thrilled to see him in action – looking confident on the court, on the street, and in his life.

About Rashad McCants

McCants was a standout player at North Carolina and led the university to the NCAA Championship before being selected in the first round of the 2005 NBA draft. He played for the Minnesota Timberwolves and Sacramento Kings from 2005 to 2009. He has also played professionally in the D-League, and overseas in Puerto Rico and the Dominican Republic. The BIG3 league played on June 25 with the inaugural games held at the Barclays Center in Brooklyn. Touring various locations around the country, the BIG3 will play in Los Angeles at the Staples Center on August 13th.

New Product: Power Hydrator PLUS

Tinted Moisturizer with SPF 30

Multi-Functional, Anti-Pollution Grooming Product Created Specifically for Men Provides Tinted Moisturizer with SPF 30 Sunscreen

Tinted Moisturizer For MenPOWER HYDRATOR PLUS SPF 30, MENAJI Advanced Men’s Skincare’s bold new entry into the men’s beauty arena, reinforces the idea that it still dominates by introducing an everyday, multifunctional tinted skincare product with masculine appeal.

Like its predecessor, MENAJI’s POWER HYDRATOR Aftershave, POWER HYDRATOR PLUS is a lightweight multi-purpose aftershave moisturizer that hydrates using both natural anti-oxidant botanicals such as Chamomile, Vitamin E and Green Tea, with soothing organic Aloe Vera to soften and brighten dull skin. Both are finished with refreshing grapefruit peel to make the skin feel invigorated. But the new POWER HYDRATOR PLUS levels up with sheer color and paired with strong UVA-blocking anti-cancer sunscreen to create a high performance tinted moisturizer for men.

“Our world is complex. This simplifies your morning routine and protects your most valuable asset: your face,” says MENAJI President Pamela Viglielmo.

For years, MENAJI has introduced innovative products for men to constantly enhance the quality of their lives and their natural, masculine beauty.

This product addition will anchor MENAJI Skincare firmly in the athleisure product category as well. The rich, new formula, loaded with soothing botanicals, is making its debut as more and more active men look for genderless products in makeup, sunscreen and moisturizers.

Features & Benefits:

  • Evens out skin tone
  • Smooths wrinkles
  • Lightweight for all-day wear
  • Easy to use non-messy formula
  • Won’t clog pores
  • Moisturizes
  • SPF 30
  • Soothing botanical-based formula for healthy coverage
  • Convenient 2 FL OZ. formula is multifunctional sheer tint, moisturizer and sunscreen all in one.

POWER HYDRATOR PLUS SPF 30 retails for $42.00, is made in the USA and available online at www.menaji.com and participating retailers nationwide.

 

Why Are Men More Likely Than Women to Get Skin Cancer?

With May being Skin Cancer Awareness Month, we want to spread the word about the importance of using products with sunscreen and and other ways you can protect yourself against the third most common form of cancer among those 15-39 years old. (source: skincancer.org)

Men, especially those with lighter skin, are more likely than anybody else to get skin cancer, including melanoma—the deadliest kind of skin cancer.

Men tend to get more sun exposure than women. Men spend more time outside over their lifetimes than women, and they’re more likely to work outdoors than women. Women’s personal care products, like moisturizer and makeup, often contain sunscreen, while many products for men don’t.

About one-third of U.S. adults get sunburned each year. Sunburn, which can increase your risk of getting skin cancer, is common among white men, young adults, and men who tan indoors. When outside on a sunny day for more than an hour, only about 14% of men use sunscreen on both their face and other exposed skin.

Easy Ways to Protect Yourself

It’s easy to protect yourself from UV exposure—

  • Long-sleeved shirts, pants, and a wide-brimmed hat offer the best protection. If you’re wearing a baseball cap or short-sleeved shirt, make sure to put sunscreen on your ears, neck, and arms.
  • Stay in the shade as much as possible between 10 a.m. and 4 p.m., which are peak times for sunlight.
  • Use a broad spectrum sunscreen of at least SPF 15 on any exposed skin, and don’t forget to reapply it every two hours, as well as after swimming, sweating, or toweling off.
  • If you work outdoors, ask about sun protection at your job, like wearing sun-protective clothing.
  • Avoid indoor tanning.

(source: CDC cdc.gov)

To make it easier than ever to incorporate sun protection into your daily grooming routine, we’ve introduced POWER HYDRATOR PLUS tinted moisturizer paired with strong UVA-blocking anti-cancer sunscreen for men. This multi-functional product eliminates the extra step to help moisturize, enhance and even skin tone while also protecting the skin from sun damage. Available soon in both stores and online, this new product is a natural addition to the MËNAJI line, as it incorporates healthy skincare and cosmetic improvement with sun protection.   

Helping Raise Awareness of Global Water Crisis

MËNAJI Donates to Thirst Project’s Annual Fundraiser

Just in time for Earth Day, MENAJI® is proud to support Thirst Project, as part of their #SaveWater campaign to raise awareness of the global water crisis which affects 663 million people worldwide. Thirst Project develops outreach programs that educate and empower individuals and schools to raise awareness of water scarcity and help bring positive social change.

Through their fundraising efforts and a year-long social media outreach campaign, MENAJI® is tied to this worthy cause.  At the recent Thirst Gala’s annual fundraiser, MENAJI® provided ClearShave 3-in-1 Formula, a men’s grooming essential that requires no water, to this event.  The Thirst Project presented a unique photograph/multimedia exhibition which was held in Los Angeles this year on April 18.  Thirst Gala is hosted by various celebrities to educate and engage guests, and connect them first hand to the people and communities worldwide who they help.

Best known for undetectable cosmetics for men, MENAJI® has led the men’s grooming industry with pioneering products that have been category creators for almost 20 years. Now MENAJI® is bringing awareness about water scarcity and access to consumers who care, with grooming products that help save water such as their ClearShave 3-in-1 Formula.

MENAJI’s #SaveWater campaign was started in 2016 and featured contests and giveaways throughout the year to remind everyone that every effort helps — by using “water-free” products, and “turning off the faucet” during their daily grooming routine.

“We are committed to solving the global water crisis while developing new products to help guys look their best. We want our #SaveWater campaign and partnership with Thirst Project to inspire people to save water and take care of the earth as they take care of themselves,” says Pamela Viglielmo, President of MENAJI®.

About Thirst Project

4,100 children under the age of five will die today from drinking unsafe water. Thirst Project is the world’s largest nonprofit youth water organization, that travels across the United States speaking at schools to educate students about the global water crisis. 100% of all student and public donations they raise go directly to funding freshwater wells on the ground in developing nations and impoverished communities to provide people with safe, clean water. In just eight years, Thirst Project has activated more than 400,000 students on 320 campuses across the United States who have raised $8 Million, 100% of which has been used to give more than 320,000 people in 13 countries safe, clean water.