Real men now wear makeup

MarketWatchAdventures in the booming market for men's cosmetics

For most of my adult life — OK, make that all of my adult life — my morning "grooming" routine has gone something like this: a quick shower, followed by a quick shave. And if I have time to spare? I'd rather devote it to enjoying another cup of coffee than to slicking on some mousse. But in the past few weeks, I've upped that routine considerably.

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