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This fall, MENAJI launches their Makeup Starter Kit for Men to make it even less complicated for men to learn how to cover up their minor skin imperfections.The Makeup Starter Kit for Men includes the two most iconic MENAJI products that have been best-selling corrective cosmetics for years: MENAJI Urban Camouflage®, an organic concealer that is virtually undetectable and the original HDPV Anti-Shine Powder.
The simple, easy-to-use MENAJI Urban Camouflage® concealer for men was the original category creator for all men’s makeup that has become MENAJI’s breakaway hit, and is cruelty-free, paraben-free, chemical free, fragrance-free, rich in anti-oxidants, with skin nourishing grape seed oil and natural Vitamin E.
HDPV Anti-Shine Powder is the world’s original oil and shine blotter for men that also covers minor skin imperfections and leaves a smooth, even skin tone.
“We’ve found that men want a simple way to cover up redness, pimples, scars, dark under-eye circles and a shiny forehead, but don’t want to deal with women’s makeup and the overwhelming amount of their brands and products. We know they want few products and they’d prefer that these products come from a men’s-only skincare line. And, as men increase their use of concealers, we want to make this process affordable and simple,” said Pamela Viglielmo, President of MENAJI.
“This is not about transformative makeup like foundation, contouring, brow liners or lip stain that’s super-obvious. It’s about subtle, virtually undetectable cover-up that helps a man achieve a fresh and more youthful appearance. Let’s face it, who wants to be seen with a huge pimple on your face, an oily forehead or chin, or tired eyes?”
The Makeup Starter Kit for Men costs $55 and comes in a small, black bag made from water- and stain-resistant ballistic nylon ready to toss into a Dopp Kit or suitcase. Each bag is smartly finished with MENAJI branded pull tags, and measures 9cm x 5cm x 9cm.