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MËNAJI Donates to Thirst Project’s Annual Fundraiser
Just in time for Earth Day, MENAJI® is proud to support Thirst Project, as part of their #SaveWater campaign to raise awareness of the global water crisis which affects 663 million people worldwide. Thirst Project develops outreach programs that educate and empower individuals and schools to raise awareness of water scarcity and help bring positive social change.
Through their fundraising efforts and a year-long social media outreach campaign, MENAJI® is tied to this worthy cause. At the recent Thirst Gala’s annual fundraiser, MENAJI® provided ClearShave 3-in-1 Formula, a men’s grooming essential that requires no water, to this event. The Thirst Project presented a unique photograph/multimedia exhibition which was held in Los Angeles this year on April 18. Thirst Gala is hosted by various celebrities to educate and engage guests, and connect them first hand to the people and communities worldwide who they help.
Best known for undetectable cosmetics for men, MENAJI® has led the men’s grooming industry with pioneering products that have been category creators for almost 20 years. Now MENAJI® is bringing awareness about water scarcity and access to consumers who care, with grooming products that help save water such as their ClearShave 3-in-1 Formula.
MENAJI’s #SaveWater campaign was started in 2016 and featured contests and giveaways throughout the year to remind everyone that every effort helps — by using “water-free” products, and “turning off the faucet” during their daily grooming routine.
“We are committed to solving the global water crisis while developing new products to help guys look their best. We want our #SaveWater campaign and partnership with Thirst Project to inspire people to save water and take care of the earth as they take care of themselves,” says Pamela Viglielmo, President of MENAJI®.
About Thirst Project
4,100 children under the age of five will die today from drinking unsafe water. Thirst Project is the world’s largest nonprofit youth water organization, that travels across the United States speaking at schools to educate students about the global water crisis. 100% of all student and public donations they raise go directly to funding freshwater wells on the ground in developing nations and impoverished communities to provide people with safe, clean water. In just eight years, Thirst Project has activated more than 400,000 students on 320 campuses across the United States who have raised $8 Million, 100% of which has been used to give more than 320,000 people in 13 countries safe, clean water.