GQ writer and suburban dad of three tests men’s makeup and shows you can put your best man forward

Some women like to watch MMA. Some men like to get manicures. It’s the twenty-first century—gender lines are blurry, and that’s A-OK. But the next frontier might surprise you: lines of cosmetics, specially geared toward men. Or as one entrepreneur calls it, urban camouflage. Could this really catch on with regular guys? GQ’s Drew Magary—the regular-est guy we know, a suburban dad of three—test-drove all the new products to find out what happens when people stop being polite and start asking … “What the F#%k Is on Your Face, Brah?”

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