Menaji Returns To New York Fashion Week

Men's Fashion Week

Male-Specific #NYFW:MENS Lures Pioneer Mens Cosmetic Brand to Step into the Limelight for Loris DIRAN at the HG CONTEMPORARY Gallery in Manhattan and More…

MENAJI Advanced Men’s Skincare, the first brand to create fast-acting corrective skincare and HD cosmetics for men, returned to New York Fashion Week (NYFW) this year supporting several designers during New York Fashion Week: Men’s (NYFW: MENS) held July 11 – 14. This global event proved to be the perfect venue to promote MENAJI, rounding out the theme of all-male models, fashion and grooming.

Pamela Viglielmo, President of MENAJI, said that for years, many women’s makeup brands with deeper pockets have dominated the NYFW space due to sponsorship demands and makeup artists who had more expertise with those products. Finally the men’s category is as important as the women’s.

However when the Council of Fashion Designers of America launched NYFW: MENS, a standalone showcase for American men’s fashion in 2015, they may not have anticipated the shift by some designers to use male-only cosmetics. A report by Mashable also quoted a study by Euromonitor that shows men’s grooming in the U.S. is estimated to become a $6.5 billion industry in less than two years.

Expert makeup artists, too, who had experience or wanted experience using men’s cosmetics lines flocked in to create neutral, natural-looking lightly-enhanced visages on the models for SS17 styles. Male attendees, too, aware of the trend were either using some form of cosmetics or interested in learning how.

“We participated in NYFW a few years back before NYFW:MENS became official. But this year it is much different” said Viglielmo.  “There’s a dedicated time and space set aside for men now – NYFW:MENS. We’re honored and privileged to have worked with some of the hippest designers through some of the most knowledgeable makeup artists.  We welcomed multiple requests through Instagram and Facebook for product and demos for the shows and supported three designers!”

This year, MENAJI was selected for the perfect assortment of products, for the full look for established Loris DIRAN’s SS17 show at the HG Contemporary Gallery. Loris Diran is an award-winning, New York-based, Armenian-American designer who has worked for such super houses as CHANEL and VERSACE. Through the expertise of a talented team of makeup artists familiar with MENAJI, led by Lucie Nguyen, the collection shone exuberantly.

Loris DIRAN, who needed a sun-kissed glow, was very pleased with MENAJI’s effortless enhancement, said his collection was not about color, but instead the subtraction of color.

“(In my collection for SS17) Fabrics are meant to be sun-bleached and of the palest tones with just a splash of foliage green. Joined with the black and bone grouping, it creates a story of textures and rustic detail, reminiscent of traditional South American style. Proportions are a juxtaposition of elongated shirts and jackets, with shorter, shrunken pant lengths, all to convey a romantic vision for Summer 2017,” said DIRAN.

“NYFW:MENS was the perfect showcase for MENAJI which simply enhances a natural look,” Viglielmo said.

MENAJI also contributed to designer Orlebar Brown’s “Swimming in the Sky” presentation of luxury resort and swimwear, as well as supported emerging designer Corey Woods on his premiere launch of “The Irvington Collection” Yerise by Yeroc & Co. Woods has an existing line of luxury eyewear, YERISE: The Eyefull Tower Collection SS17.


The Designer Beard Style Isn’t a Beard At All…

Men looking to update their style in an understated way will want to adopt 2016’s most popular beard style – which is not a beard at all, but rather – The Stubble.

This look, made popular by hot and hunky Hollywood celebrities, is a brand new style in the ever-expanding list of beards. Though many have achieved the look on their own – the real designer Stubble adds a casual layer of approachability to the wearer. The Stubble also enhances a strong chin or masculinity to a weak chin.  But, although it looks “effortless,” it still does require uh… effort.

MENAJI advises any man looking to sport The Stubble this season to know where to shave and when to trim. There’s a fine line between designer Stubble and looking unclean, unkempt and sloppy.

Nothing is worse than trying to keep your Stubble free from red bumps caused by ingrown hairs. Avoid this problem by exfoliating with a good scrub like the one from MENAJI. Made with natural botanicals, and tough enough to use only once or twice a week, it can be incorporated into maintaining your Stubble style very easily. Simply remember to use your scrub on the same schedule as your Stubble landscaping.

CLEAR is CRITICAL in order to shave the hair growing on cheekbones and temples down to the line under your cheekbones parallel to your jawline. If you can’t see what you’re doing, you will end up clean shaven whether you want to or not. We recommend MENAJI CLEAR SHAVE 3-IN-1. A transparent cooling gel, ClearShave is chock full of botanicals your skin will appreciate and is perfect for precise lines and corners.

Cheeks: Top professional barbers suggest that if your natural stubble grows up high on your cheeks, you should shave the hair just below the cheekbone, parallel to your jawline. This should be performed every 2 to 4 days as needed.
Stache:  You should also clean up your mustache with a scissors or a precision trimmer, removing any stray hairs.
Stubble:  Then take your the trimmer (1 mm works best) and shave in the direction of hair growth. Pay close attention to how long you are trimming because you could go too short. Best Stubble shavers recommended by top barbers include i-Stubble by Conair, Philips Norelco BeardTrimmer 3500, Philips Norelco BeardTrimmer 7300.

Look below your chin for stray hairs and stray patches that don’t grow directly underneath the jawline. Shave these unwanted hairs off.  Or for a better, more precise line, consider getting them waxed once a week.

Finish up with a generous amount of a hydrator to plump up and protect your newly shaved, trimmed and waxed skin. Even though you can’t see under The Stubble very well, your skin still needs to be protected and kept healthy for your Stubble to look good. We recommend the MENAJI Power Hydrator.

Remember: ALL beard styles require maintenance. Avoid growing designer Stubble if you’re not prepared to maintain it.


A recent men’s lifestyle article listed Easy Steps to Ensure You Make a Great First Impression. Yup, they’re real simple and guess what tops the list at #1? Yup, again — Good Grooming.

So, here’s what you need to know to kick off 2016 and guarantee you’ll be remembered for only the good stuff…

A new year is exciting and inspiring! Always make a great impression. Here are…


  1. Commit to Good Hygiene and GroomingMËNAJI Advanced Men’s Skincare line has ​your ​skincare essentials.
  2. Don’t Compromise on Buying What Fits – If it’s too big or too small, it shows. Always wear tailored clothing. ​If you can, have pieces made for you! ​We like J. Hilburn, luxury menswear that offers custom shirts and pants. GO TO:
  3. Invest in Dry Cleaning – Have your clothes professionally cleaned and keep them always looking great.
  4. Switch to V-Neck Undershirts – With an undershirt you won’t have perspiration stains. And a V-neck undershirt won’t show when you’ve loosened your tie. You can keep it simple like Fruit of the Loom or Jockey, or go for luxury men​’​s undershirts like those from MeUndies a monthly T-shirt club. GO TO:
  5. Wear a Watch – It doesn’t have to be expensive, just choose one that reflects your personality and fits you and your lifestyle. ​Guys always look smarter with a watch!​
  6. Take Care of Your Shoes – Real simple; in minutes you can get a professional shine, and maybe even sit next to someone famous at a trendy men’s shoe-shine location!
  7. Tie Your Tie Correctly – Ask at a good men’s store for a refresher course if needed.
  8. Splurge on Designer Socks – Designer men’s socks are trending; there are sooooo many to choose from. Here’s one of our favorite men’s luxury sock designers — Vivek Nagrani. GO TO:
  9. Change Your Glasses – Yes, mix it up a bit. Today there are many places to choose new specs. It’s a new year, have a new look that updates your style. Vintage-inspired men’s eyewear, or prescription eyeglasses you can order online easily. GO TO:

MENAJI Advanced Men’s Skincare Launches In-Store Training at Frends Beauty Supply LA


In response to recent Mintel reports that the man make-up category is opening up and needing products to fill it, MENAJI Advanced Men’s Skincare, which has been providing undetectable concealers and anti-shine powders for years, has decided to educate the willing and curious male public through thorough consultant training.

“The time has come for us to address the issue of educating guys and reiterating our mantra to professionals. The pros already know and understand how to use MENAJI, but the male consumer should also know how easy these products are to use,” said MENAJI President Pamela Viglielmo.

MENAJI Training began at a Los Angeles beauty store Frends Beauty Supply, founded in 1940 by the original owner Sig Frends, and one of the world’s largest professional beauty establishments open to the public, supplying the majority of the large-budget films and TV shows. The store features more 20,000 different professional beauty supply products within its 15,000 square feet of space.

Frends staff said that their professional clients who use only the very best products said that MENAJI is ideal for their male clients because there is no down time, doesn’t cause redness, is undetectable and can even be taken on location.

Viglielmo says that the company knows that looking young and healthy to most guys means a bar of soap and tanning, with the occasional anti-aging cream. But if they were a little better educated, said Viglielmo, they might also try a safer sunless tan, which might be a better solution than harmful UV rays.

“Men who dress well and work out, want to present themselves at their best to the world,” said Viglielmo. “They are taking the step to include skincare that delivers immediate results in their routines. To provide better outcomes for them, we initiated a training at Frends for their staff on the ease of application and instant benefits of MENAJI.”

Frends Beauty Director of Marketing Matt Morelli said, “We’re excited to begin working with the MENAJI brand and the team behind it. Men’s grooming isn’t a new concept, but it is one that we think needs more attention because – guys, a bar of soap doesn’t always cut it. I’m a man’s man and I admit, I tried it and it is amazing. With so many brands at Frends Beauty specifically formulated for women, we’re happy to offer a line that caters to the needs of men as well.”

Pitch Perfect Menaji Men’s Skincare Scores with Adam Glassman of Oprah Winfrey Network

Adam Glassman Oprah's Creative Director and Rachel Schechtman, owner of STORY
Adam Glassman Oprah’s Creative Director and Rachel Schechtman, owner of STORY

A long-awaited, New Yorky-iconic event created opportunity and fun this month at STORY, a boutique-gallery of products founded by Rachel Shechtman.

O Magazine Creative Director, Adam Glassman joined Shechtman May 19 for its signature Pitch Night event, inviting designers and makers to pitch a physical product to its panel.

The use of phrases such as “business pitch,” “elevator pitch” and “video pitch” have grown in popularity in recent years. But what do they mean for entrepreneurs?

A “pitch” is basically delivering a business plan verbally. A pitch typically takes the form of an entrepreneur or group of entrepreneurs presenting or describing their ideas to prospective investors, or retailers or producers. At STORY, start-ups and designers gave what is know as “elevator pitches” because they are the short version of what you could say to an investor if you caught him or her in an elevator.

At STORY, each “pitcher” got 3 minutes to completely elucidate the core and architecture of their brand and all of the products within the brand’s portfolio. Pitches were presented with the aid of laptops, products, models, and anything and everything that could provide a point of entry into the world of that product brand.

Menaji Marketing Executive Yvonne Lederer used a hands-on approach. Lederer said that fortunately, after 20-something pitches, Glassman’s face showed signs of being very tired.

“This clearly was a job for 911 Eye Gel. It’s made exactly for tired, over-worked eyes, and hopefully a little jet lag thrown in. It’s like a mini-ice pack. Enough said,” Lederer said.

“It’s important to provide them with the product so the panel can see for themselves how amazing/unique/relevant our products are.” said Menaji COO Pamela Viglielmo.

Glassman also had a stake in the process besides sharing his ingenious mind and experience – Glassman has a web show called #AdamSays

on the Oprah Network which always features new and interesting products.

Among the other pitchers was Kegan Schouwenburg, the 29-year-old CEO and Co-founder of SOLS, the company that’s bringing 3D printing to footwear and creating dynamic foot beds engineered to change the way the world walks, Dadpreneur Matthew Mogol who created KIDLID, a tech accessory that protects your laptop keyboard or phone from tony tots fingers, and jetsetter artsy CJW designs founder Christina J. Wang.

This is Story! 3 Minute Pitch Night Event

A long-awaited, New Yorky-iconic event created opportunity and fun this month at STORY, a boutique-gallery of products founded by Rachel Shechtman.

Grooming the Groom at Bridal Fashion Week

Bridal Fashion Week kicked off in New York on April 18. Designers, boutique owners, celebrities, editors, bloggers, stylists, make-up artists, photographers and tastemakers attend a whirlwind of shows to see wedding dresses from designers like Carolina Herrera, Monique Lhuillier and Vera Wang.  Mënaji exhibited at a booth with Perma Brands and offered samples plus free consultations. Mënaji skincare and cosmetics will have the groom and groomsmen camera ready for the big day!

MENAJI Bursts into Spring with Birchbox Man

Menaji Lip Agent which protects, soothes and nourishes a man’s lips with SPF 15, will be available at and inside Birchbox Man March edition.
Menaji Lip Agent which protects, soothes and nourishes a man’s lips with SPF 15, will be available at and inside Birchbox Man March edition.

Menaji, a leading men’s grooming company, has been selected to debut in the 2015 March Birchbox Man edition.

The participation was inspired by the high demand that the Menaji brand has experienced of late due to the growing market for professional grade men’s concealers and skincare products, of which the brand has been a pioneer.

Fifteen years ago Michele Probst, beauty expert and professional makeup artist with a celebrity clientele, created the brand after several years of working on male clients. Probst began to develop unique grooming products to address the specific needs of men.

“I was encouraged to create a line of men’s skincare and cosmetic products as they continued to keep asking me for an easy, at-home regimen and undetectable concealers,” Probst said.

Menaji’s featured Birchbox Man product, the Lip Agent, said Probst, should be part of every man’s grooming routine because the lips are the part of your body that are always exposed, always moving. Lips work all day through coffee, meals, meetings and phone calls. According to Probst, men are the worst at protecting their lips.

Menaji’s Lip Agent protects, soothes and nourishes a man’s lips with with vitamin E, sunflower, macadamia and jojoba oils and SPF 15, which create a protective layer against outdoor and indoor elements.

Birchbox, a New-York based leading beauty and grooming e-commerce company is best known for its subscription service that sends customers monthly boxes of beauty and lifestyle products. But Birchbox, which scored $60 million in funding back in April — also recently announced the opening of its first brick-and-mortar store in Manhattan’s Soho neighborhood, at 433 West Broadway where visitors can browse more than 2,000 products from 250 different brands.

Birchbox etail has also picked up Menaji’s Power Hydrator After Shave, 911 Eye Rescue, Anti Aging Eraser, Face & Body Scrub, Deep Cleansing Masque. Now Menaji’s best-sellers will be avaialable online at

“How exciting to be part of Birchbox. They’re a pioneer in direct mail distribution as a monthly beauty box program, just as Menaji Skincare was the pioneering men’s brand that started more than 15 years ago!” Probst said.

All Birchbox Man subscribers will receive Menaji’s Lip Agent in the box. New customers can sign up for a subscription to Birchbox Man by March 31 to receive the Birchbox Man box with Menaji inside. Birchbox Man subscriptions are available for $20 per month or $195 per year.

About Birchbox:
Launched in 2010, Birchbox is a leading beauty e-commerce company for both men and women. Birchbox redefines the retail process by offering consumers a personalized way to discover, learn about and purchase the best beauty, grooming and lifestyle products. With more than 800,000 members, Birchbox users enjoy first-Touch experiences with new products each month and exclusive access to expert editorial content to help them get the most out of each item. Additionally, through Birchbox’s online store, customers can shop a handpicked selection of full-sized products from more than 500 top brands such as Lancôme, Laura Mercier, Benefit, Stila, Caudalie, Payot, L’Occitane, Bourjois, and L’Oreal. In 2012, Birchbox acquired Paris-based JolieBox, gaining outposts in France, Spain and the UK. In 2014, Birchbox opened its first brick and mortar store in New York. To learn more about Birchbox, visit

Menaji Skincare Now Available at Beauty Retailer Kenig + Alcone

Kenig + Alcone, which opened in NYC earlier this year and is best described by beauty and hair professionals as “a makeup snob’s wonderland” has a new brand on the block: Mënaji.

Capitalizing on the Millennials’ makeup and hair obsession, or the “PROsumers” as owner and NYC novelty legend Ricky Kenig calls them, Kenig + Alcone is focused on bringing the most innovative hair care and makeup products, plus cult favorites, on the market for everyone. Kenig and Vincent Mallardi of Alcone, a NYC-based professional makeup distributor. have a combined industry experience of more than 60 years and both have built strong beauty retail stores.

“Menaji’s products are geared specifically for men to cover up blemishes, dark circles, scratches, bumps, or acne, and are super lightweight, undetectable, and easy to use” said Menaji’s Chief Operating Officer, Pamela Viglielmo. Menaji’s best-seller, the Camo Concealer, looks like a lip balm and works like an eraser to conceal any marks. Along with concealing products, Menaji also provides healthy skincare and grooming products. Viglielmo said Menaji Gift Sets such as Camera Ready – Hi Def for Men, and Back Stage Basics for Men are available now at Kenig + Alcone through 2015.

Kenig loved the names of the gift sets provided by Menaji. “These kits sum up what our customers are looking for. With today’s technology every-one’s a star and we have the products to make sure they look the part!” said Kenig.