Tips for Men: How to choose the right shade?

Today, men understand that concealer, tinted moisturizer or powder/foundation can help them look better, .e.g. even out redness, lessen the appearance of imperfections. These products also can help you look more awake, healthy, refreshed and youthful. But if you can’t try the shades in person, how best to choose the right shade for your needs?

The answer is that often there is no single right shade. While your shade depends on your natural skin type, it also depends on what area you are looking to improve, the season, the lighting, time of day, and other factors.  So, to keep it simple, here are a few tips:

Start with a clean slate. First always use a simple cleanser followed by a moisturizer so the skin is prepped to absorb the tinted product.

If you are choosing between two shades, always go for the slightly darker shade. The lighter shade will only make you look older. Just be sure to apply with a light hand and blend really well, especially along the jawline. You can use your fingers, or a sponge to apply;  just remember less is more.

Check the undertone of your skin. When looking at your face, it is hard to see the true shade. So check the inside of your arm. Most people with ivory/beige skin will benefit from a tint with a yellow or olive shade – which adds color and life to the skin and counteracts redness. People with bronze/dark ebony skin should match their undertones more exactly. Because you may have several shades on your face, especially in your cheeks and jawline, you may need to blend two or more shades depending on the darkness of the undertone.

Celebrity make-up artist Barry White who is the go-to-groomer for the likes of LeBron James, and the singer Dave Matthews, explains, “When blending make-up, always come as close as you can to matching your complexion.  Sometimes, it may be best to go a half a shade lighter and then use a little bit darker shade and blend those two together. With the right products, this is easy to do.”

If you have very dark ebony skin, you may benefit from brightening (which is not the same as lightening). What this means is that after you apply the appropriate shade, you blend a lighter shade to the center of your face (from forehead, under eyes, cheeks and top of chin). Shades with an orange, golden base really help to brighten bronze/ebony skin. You can also use a slightly lighter shade powder in the center of your face.

Give it time to absorb. Wait a few minutes to let the product soak in and absorb any redness or discoloration. It will take a moment for your eye to adjust to your skin’s more neutral tone.

Go easy. As with fair to medium toned skin, go easy with the products, don’t use too much. Blonde men especially need to blend sparingly even if your skin is more medium.

Remember, choosing a shade takes time so try to experiment when you’re not in a rush or tired. Given the range of colors, finding your correct shade has never been easier. If you’re still unsure, send us a selfie for a consultation. We’re always happy to help!

Product recommendations:

Urban Camouflage® Camo Concealer

Power Hydrator PLUS Tinted Moisturizer

HDPV Anti-Shine Powder

NBA Veteran Rashad McCants Talks Grooming & Style

Rashad McCants and Ice Cube during Ice Cube’s Hollywood’s Walk of Fame honor on Monday, June 12, 2017.

Recently MENAJI had the privilege of sitting down with NBA veteran Rashad McCants – the #1 draft pick in Ice Cube’s BIG3 and former University of North Carolina Tarheel – as he exclusively revealed his favorite style shortcuts, easy 1-2-3 grooming and much more.

Guard Rashad McCants was selected by Trilogy (a team led by Kenyon Martin, Al Harrington and coach Rick Mahorn) with the No. 1 overall pick in the BIG3 draft. The BIG3 is a three-on-three league involving former NBA players. More than 70 players have signed up in hopes of playing for one of the eight teams in the league.

Q: Having come from a very athletic family (younger sister is a former WNBA star Rashanda McCants, and two cousins one, a Major League Baseball player Cameron Maybin an other, the former Canadian Football League player Jon Avery) –  how did that affect you growing up? Did you feel pressure to be an athlete?

A: As a family, we never considered ourselves an athletic family. We just had a competitive spirit growing up, which drove my sister and me to strive at the highest levels of competition.

Q: You have enjoyed a fascinating professional life.  Can you tell us about your basketball career?

A: I don’t think I can narrow down my whole career in a few sentences but I can say it has been one of the more interesting roller coaster rides anyone could possibly imagine. And all in all, I’m grateful for all that I’ve encountered – the good, the bad, and the ugly. It has shaped me into the man I am today.

Q: You have such diverse interests. How do you define your personal style?

A: I define my personal style by the music and idols that I’ve chosen growing up. From Tupac Shakur to Will Smith to Kobe Bryant to Allen Iverson. The list goes on and on but mainly I’m stuck in the era that raised me. Gives me my own personal style of mixed personalities.

Q: How does your skin care and grooming routine fit into your personal style?

A: Over the years I have had a difficult time treating my skin properly. With pimples and razor bumps it’s always been a mission to get clear skin that can match my clean style that I see for myself.

Q:  Given that athletes sweat and shower multiple times per day, have you had any specific grooming challenges?

A: My main grooming challenge has always been razor bumps, which leave my skin scarred and irritated.

Q: Which one of MENAJI products have you tried? Which are your favorites?

A: I have tried the facial masque, and the face and body scrub which have shown to produce major improvements in my skin like getting rid of the razor bump problem I’ve always had. This was right on time. (Gotta thank my team for introducing this to me!) 🙂

Q:   Finally, we understand music has a big part in your life.  How did you develop your love of music?

A: Music is my first love! It was Tupac and Michael Jackson who sparked my love of music. Watching their greatness emerge and surpass all entertainment was a true inspiration. And still sticks with me til this day.

Rashad is passionate about another cause too — local community involvement. He’s partnered with Per Diems Against Poverty to combat hunger with 100% of the proceeds supporting Feeding America and other charities that support many worthy causes.

Prior to the BIG3 kick off season, he visited the Boys & Girls Club of America in Brooklyn and hosted a basketball clinic and participated in Manhattan’s Pajama Program—such amazing organizations!

“I am inspired by Rashad’s passion and determination to give back to his community. We are thankful to Rashad for his giving heart and for continuing to look for ways to support families in need.” – Jennifer Barker, Executive Director & Co-founder of Per Diems Against Poverty (www.perdiemsagainstpoverty.org)

Rashad’s generous spirit echoes MENAJI’s commitment to giving back and helping others, and which is why we were thrilled to see him in action – looking confident on the court, on the street, and in his life.

About Rashad McCants

McCants was a standout player at North Carolina and led the university to the NCAA Championship before being selected in the first round of the 2005 NBA draft. He played for the Minnesota Timberwolves and Sacramento Kings from 2005 to 2009. He has also played professionally in the D-League, and overseas in Puerto Rico and the Dominican Republic. The BIG3 league played on June 25 with the inaugural games held at the Barclays Center in Brooklyn. Touring various locations around the country, the BIG3 will play in Los Angeles at the Staples Center on August 13th.

New Product: Power Hydrator PLUS

Tinted Moisturizer with SPF 30

Multi-Functional, Anti-Pollution Grooming Product Created Specifically for Men Provides Tinted Moisturizer with SPF 30 Sunscreen

Tinted Moisturizer For MenPOWER HYDRATOR PLUS SPF 30, MENAJI Advanced Men’s Skincare’s bold new entry into the men’s beauty arena, reinforces the idea that it still dominates by introducing an everyday, multifunctional tinted skincare product with masculine appeal.

Like its predecessor, MENAJI’s POWER HYDRATOR Aftershave, POWER HYDRATOR PLUS is a lightweight multi-purpose aftershave moisturizer that hydrates using both natural anti-oxidant botanicals such as Chamomile, Vitamin E and Green Tea, with soothing organic Aloe Vera to soften and brighten dull skin. Both are finished with refreshing grapefruit peel to make the skin feel invigorated. But the new POWER HYDRATOR PLUS levels up with sheer color and paired with strong UVA-blocking anti-cancer sunscreen to create a high performance tinted moisturizer for men.

“Our world is complex. This simplifies your morning routine and protects your most valuable asset: your face,” says MENAJI President Pamela Viglielmo.

For years, MENAJI has introduced innovative products for men to constantly enhance the quality of their lives and their natural, masculine beauty.

This product addition will anchor MENAJI Skincare firmly in the athleisure product category as well. The rich, new formula, loaded with soothing botanicals, is making its debut as more and more active men look for genderless products in makeup, sunscreen and moisturizers.

Features & Benefits:

  • Evens out skin tone
  • Smooths wrinkles
  • Lightweight for all-day wear
  • Easy to use non-messy formula
  • Won’t clog pores
  • Moisturizes
  • SPF 30
  • Soothing botanical-based formula for healthy coverage
  • Convenient 2 FL OZ. formula is multifunctional sheer tint, moisturizer and sunscreen all in one.

POWER HYDRATOR PLUS SPF 30 retails for $42.00, is made in the USA and available online at www.menaji.com and participating retailers nationwide.

 

Why Are Men More Likely Than Women to Get Skin Cancer?

With May being Skin Cancer Awareness Month, we want to spread the word about the importance of using products with sunscreen and and other ways you can protect yourself against the third most common form of cancer among those 15-39 years old. (source: skincancer.org)

Men, especially those with lighter skin, are more likely than anybody else to get skin cancer, including melanoma—the deadliest kind of skin cancer.

Men tend to get more sun exposure than women. Men spend more time outside over their lifetimes than women, and they’re more likely to work outdoors than women. Women’s personal care products, like moisturizer and makeup, often contain sunscreen, while many products for men don’t.

About one-third of U.S. adults get sunburned each year. Sunburn, which can increase your risk of getting skin cancer, is common among white men, young adults, and men who tan indoors. When outside on a sunny day for more than an hour, only about 14% of men use sunscreen on both their face and other exposed skin.

Easy Ways to Protect Yourself

It’s easy to protect yourself from UV exposure—

  • Long-sleeved shirts, pants, and a wide-brimmed hat offer the best protection. If you’re wearing a baseball cap or short-sleeved shirt, make sure to put sunscreen on your ears, neck, and arms.
  • Stay in the shade as much as possible between 10 a.m. and 4 p.m., which are peak times for sunlight.
  • Use a broad spectrum sunscreen of at least SPF 15 on any exposed skin, and don’t forget to reapply it every two hours, as well as after swimming, sweating, or toweling off.
  • If you work outdoors, ask about sun protection at your job, like wearing sun-protective clothing.
  • Avoid indoor tanning.

(source: CDC cdc.gov)

To make it easier than ever to incorporate sun protection into your daily grooming routine, we’ve introduced POWER HYDRATOR PLUS tinted moisturizer paired with strong UVA-blocking anti-cancer sunscreen for men. This multi-functional product eliminates the extra step to help moisturize, enhance and even skin tone while also protecting the skin from sun damage. Available soon in both stores and online, this new product is a natural addition to the MËNAJI line, as it incorporates healthy skincare and cosmetic improvement with sun protection.   

Real Men Choose Makeup: MËNAJI Chosen Makeup Brand for Asaf Ganot

MENAJI was recently chosen as the starting line up at the Asaf Ganot show at New York Men’s Fashion Week.

MENAJI, the creators of the best selling, iconic Urban Camouflage® corrective concealer for men, is popular with male celebrities, models and athletes alike. It recently caught the attention of designer Asaf Ganot, who chose the top selling men’s skincare line for his NYFW Men’s show.

Ganot, who credits childhood sports and, later, his college basketball career as the foundation for his style was the highlight of fashion week. His style — sophisticated, yet functional, channels the concept of “destroyed luxury”– pieces are rugged yet refined, luxurious yet understated.

With athletes and fashion going hand-in-hand, it’s no surprise that a bold designer like Ganot who’s high-end clothes appeal to a diverse audience, wanted an understated look. Pamela Viglielmo, President of MËNAJI, says, “MENAJI products capture the essence of Asaf Ganot’s textured, rugged, refined style to represent a man who is comfortable with himself, authentic and real, whether on the street, field or runway. I like to say that MENAJI provides easy to wear men’s makeup, grooming and skincare tools for “real men” to uncover their authentic and best self.”

With NYMFW happening again in July, MENAJI looks forward to working with exciting top talent like Asaf Ganot. As men’s fashion events and exciting runway shows dictate products that work and deliver a natural look, MËNAJI will be there!

Urban Camouflage® Undereye Dark Circle Concealer Featured in Birchbox’s New “Eye Care Essentials Kit”

Concealer For Men

Birchbox customers know that the perks at Birchbox can be amazing – but now Birchbox has released a new Gift With Purchase for the guys — and it’s a real eye opener.

For a limited time and while supplies last the “Eye Care Essentials Kit” will be available online to any Birchbox customer who spends $65 or more of full-size products from the Birchbox Shop. The “Eye Care Essentials Kit” includes Brickell Eye Balm, Kiehl’s Midnight Recovery Eye and MENAJI Urban Camouflage® undereye dark circle concealer.

According to Kyle Bergman, Buyer and Curator for Birchbox Man | Merchant, Men’s Grooming & Lifestyle, the VIP box was created in response to a growing demand for these specific products. Bergman said they curated the box to tackle crow’s feet, dark circles, puffy under-eye bags.

“We realized we needed to offer a strategic eye care category when our sales and search analysis showed that skincare was the fastest growing category, and eye care was the fastest growing category within that,” Bergman said.

MENAJI Urban Camouflage® will be featured in only the “Light” shade this go around, but the full collection of MENAJI Urban Camouflage® shades is available in the men’s section at Birchbox’s flagship store or online. The “Eye Care Essentials Kit” GWP can only be found online at www/birchbox.com in the men’s section drop down under “Gifts With Purchase. Customers are asked to use code EYECARE at checkout.

Two New Holiday Sets for Men

Holiday sets for men

This holiday season get ready to experience new ways to experiment with some of MENAJI’s most iconic products: Urban Camouflage®, 911 Eye Gel, Anti-Aging Eraser, and ClearShave 3-in-1 Formula – ready to deliver the best-looking skin that the season’s events require.

MENAJI announced two new luxury skincare holiday sets for this season that will make men not think twice about leaving home wearing BLACK TIE or NAKED.

MENAJI Advanced Men’s Skincare invites men to go BLACK TIE or NAKED this season with two new luxury skincare holiday sets. Both sets contain iconic MENAJI products at holiday gift set prices.

BLACK TIE Set was created for semi-formal to formal events.

MENAJI BLACK TIE set comes in a repurposed cigar box and includes:

  • ClearShave
  • Anti-Aging Eraser
  • Power Hydrator
  • 911 Eye Gel
  • Lip Agent

$120

NAKED was created for everything else, such as holiday parties, family parties, office parties, clubbing, visiting, and holiday outings – wherever a man just wants to look good including lounging by the fire on a bear skin rug.

MENAJI NAKED set comes in a repurposed cigar box and includes:
ClearShave
911 Eye Gel
Lip Agent
Urban Camouflage

$70

As the name implies, NAKED is pure skincare loaded with antioxidants and vitamins to nourish the skin, as well as Urban Camouflage®, to cover any minor imperfections.

Both sets are available only on menaji.com.

 

Introducing our new Makeup Starter Kit for Men

Men's Makeup Starter Set

This fall, MENAJI launches their Makeup Starter Kit for Men to make it even less complicated for men to learn how to cover up their minor skin imperfections.The Makeup Starter Kit for Men includes the two most iconic MENAJI products that have been best-selling corrective cosmetics for years: MENAJI Urban Camouflage®, an organic concealer that is virtually undetectable and the original HDPV Anti-Shine Powder.

The simple, easy-to-use MENAJI Urban Camouflage® concealer for men was the original category creator for all men’s makeup that has become MENAJI’s breakaway hit, and is cruelty-free, paraben-free, chemical free, fragrance-free, rich in anti-oxidants, with skin nourishing grape seed oil and natural Vitamin E.

HDPV Anti-Shine Powder is the world’s original oil and shine blotter for men that also covers minor skin imperfections and leaves a smooth, even skin tone.

“We’ve found that men want a simple way to cover up redness, pimples, scars, dark under-eye circles and a shiny forehead, but don’t want to deal with women’s makeup and the overwhelming amount of their brands and products. We know they want few products and they’d prefer that these products come from a men’s-only skincare line. And, as men increase their use of concealers, we want to make this process affordable and simple,” said Pamela Viglielmo, President of MENAJI.

“This is not about transformative makeup like foundation, contouring, brow liners or lip stain that’s super-obvious. It’s about subtle, virtually undetectable cover-up that helps a man achieve a fresh and more youthful appearance. Let’s face it, who wants to be seen with a huge pimple on your face, an oily forehead or chin, or tired eyes?”

The Makeup Starter Kit for Men costs $55 and comes in a small, black bag made from water- and stain-resistant ballistic nylon ready to toss into a Dopp Kit or suitcase. Each bag is smartly finished with MENAJI branded pull tags, and measures 9cm x 5cm x 9cm.