Real Men Choose Makeup: MËNAJI Chosen Makeup Brand for Asaf Ganot

MENAJI was recently chosen as the starting line up at the Asaf Ganot show at New York Men’s Fashion Week.

MENAJI, the creators of the best selling, iconic Urban Camouflage® corrective concealer for men, is popular with male celebrities, models and athletes alike. It recently caught the attention of designer Asaf Ganot, who chose the top selling men’s skincare line for his NYFW Men’s show.

Ganot, who credits childhood sports and, later, his college basketball career as the foundation for his style was the highlight of fashion week. His style — sophisticated, yet functional, channels the concept of “destroyed luxury”– pieces are rugged yet refined, luxurious yet understated.

With athletes and fashion going hand-in-hand, it’s no surprise that a bold designer like Ganot who’s high-end clothes appeal to a diverse audience, wanted an understated look. Pamela Viglielmo, President of MËNAJI, says, “MENAJI products capture the essence of Asaf Ganot’s textured, rugged, refined style to represent a man who is comfortable with himself, authentic and real, whether on the street, field or runway. I like to say that MENAJI provides easy to wear men’s makeup, grooming and skincare tools for “real men” to uncover their authentic and best self.”

With NYMFW happening again in July, MENAJI looks forward to working with exciting top talent like Asaf Ganot. As men’s fashion events and exciting runway shows dictate products that work and deliver a natural look, MËNAJI will be there!

Urban Camouflage® Undereye Dark Circle Concealer Featured in Birchbox’s New “Eye Care Essentials Kit”

Concealer For Men

Birchbox customers know that the perks at Birchbox can be amazing – but now Birchbox has released a new Gift With Purchase for the guys — and it’s a real eye opener.

For a limited time and while supplies last the “Eye Care Essentials Kit” will be available online to any Birchbox customer who spends $65 or more of full-size products from the Birchbox Shop. The “Eye Care Essentials Kit” includes Brickell Eye Balm, Kiehl’s Midnight Recovery Eye and MENAJI Urban Camouflage® undereye dark circle concealer.

According to Kyle Bergman, Buyer and Curator for Birchbox Man | Merchant, Men’s Grooming & Lifestyle, the VIP box was created in response to a growing demand for these specific products. Bergman said they curated the box to tackle crow’s feet, dark circles, puffy under-eye bags.

“We realized we needed to offer a strategic eye care category when our sales and search analysis showed that skincare was the fastest growing category, and eye care was the fastest growing category within that,” Bergman said.

MENAJI Urban Camouflage® will be featured in only the “Light” shade this go around, but the full collection of MENAJI Urban Camouflage® shades is available in the men’s section at Birchbox’s flagship store or online. The “Eye Care Essentials Kit” GWP can only be found online at www/birchbox.com in the men’s section drop down under “Gifts With Purchase. Customers are asked to use code EYECARE at checkout.

Two New Holiday Sets for Men

Holiday sets for men

This holiday season get ready to experience new ways to experiment with some of MENAJI’s most iconic products: Urban Camouflage®, 911 Eye Gel, Anti-Aging Eraser, and ClearShave 3-in-1 Formula – ready to deliver the best-looking skin that the season’s events require.

MENAJI announced two new luxury skincare holiday sets for this season that will make men not think twice about leaving home wearing BLACK TIE or NAKED.

MENAJI Advanced Men’s Skincare invites men to go BLACK TIE or NAKED this season with two new luxury skincare holiday sets. Both sets contain iconic MENAJI products at holiday gift set prices.

BLACK TIE Set was created for semi-formal to formal events.

MENAJI BLACK TIE set comes in a repurposed cigar box and includes:

  • ClearShave
  • Anti-Aging Eraser
  • Power Hydrator
  • 911 Eye Gel
  • Lip Agent

$120

NAKED was created for everything else, such as holiday parties, family parties, office parties, clubbing, visiting, and holiday outings – wherever a man just wants to look good including lounging by the fire on a bear skin rug.

MENAJI NAKED set comes in a repurposed cigar box and includes:
ClearShave
911 Eye Gel
Lip Agent
Urban Camouflage

$70

As the name implies, NAKED is pure skincare loaded with antioxidants and vitamins to nourish the skin, as well as Urban Camouflage®, to cover any minor imperfections.

Both sets are available only on menaji.com.

 

Introducing our new Makeup Starter Kit for Men

Men's Makeup Starter Set

This fall, MENAJI launches their Makeup Starter Kit for Men to make it even less complicated for men to learn how to cover up their minor skin imperfections.The Makeup Starter Kit for Men includes the two most iconic MENAJI products that have been best-selling corrective cosmetics for years: MENAJI Urban Camouflage®, an organic concealer that is virtually undetectable and the original HDPV Anti-Shine Powder.

The simple, easy-to-use MENAJI Urban Camouflage® concealer for men was the original category creator for all men’s makeup that has become MENAJI’s breakaway hit, and is cruelty-free, paraben-free, chemical free, fragrance-free, rich in anti-oxidants, with skin nourishing grape seed oil and natural Vitamin E.

HDPV Anti-Shine Powder is the world’s original oil and shine blotter for men that also covers minor skin imperfections and leaves a smooth, even skin tone.

“We’ve found that men want a simple way to cover up redness, pimples, scars, dark under-eye circles and a shiny forehead, but don’t want to deal with women’s makeup and the overwhelming amount of their brands and products. We know they want few products and they’d prefer that these products come from a men’s-only skincare line. And, as men increase their use of concealers, we want to make this process affordable and simple,” said Pamela Viglielmo, President of MENAJI.

“This is not about transformative makeup like foundation, contouring, brow liners or lip stain that’s super-obvious. It’s about subtle, virtually undetectable cover-up that helps a man achieve a fresh and more youthful appearance. Let’s face it, who wants to be seen with a huge pimple on your face, an oily forehead or chin, or tired eyes?”

The Makeup Starter Kit for Men costs $55 and comes in a small, black bag made from water- and stain-resistant ballistic nylon ready to toss into a Dopp Kit or suitcase. Each bag is smartly finished with MENAJI branded pull tags, and measures 9cm x 5cm x 9cm.

Taking the Guesswork Out of Grooming Essentials for Men

Grooming Starter Kit for Men

MENAJI Advanced Men’s Skincare announced this month it is launching a newly curated skincare set for men that takes the guesswork out of which grooming essentials they will need for their 2017 skincare regimens.

MENAJI President Pamela Viglielmo said that MENAJI curated the Grooming Essentials Starter Kit for men based on customer demands for the best products to begin a daily skincare regimen, and suggestions for additional products whose benefits are layered with each daily use. She also wanted it to be the most comprehensive so the Grooming Essentials Starter Kit is good for and invigorating cleanse, exfoliation, shave prep, wet or dry shaving, preventing ingrown hairs, toning, moisturizing, anti-aging, fine lines, cracked lips, breakouts, and spot coverage.

“Every year we see customers who are more and more educated about healthy ingredients, such as apple stem cell, and they want to know what they can use to begin or improve their morning routines,” said Viglielmo. “Customers are beyond understanding that healthy skin and good-looks are a matter of good grooming, not genes. They’re past ‘What comes after shave?’ They know it’s about regimens with the best serums and natural ingredients as the baseline for hygiene and personal style. They just want to know which ones to put together for basic maintenance plus updating.”

Market research reports point to a growing number of male consumers, with an acceptance of spending on personal care, who research products on their phones from the comfort of their couch, who care about:

  • Value, with room for indulgence
  • Their surroundings
  • Sun protection and anti-aging
  • Style trends
  • The difficulty-level of understanding what the products do

The global market for men’s grooming products is expected to exceed $43 billion by 2020. MENAJI’s Grooming Essentials Starter Kit was curated to prepare a baseline regimen for men to use that include a little more than what they would normally buy, but yet need to incorporate. For example, studies show that men understand the importance of using anti-aging products but won’t use them unless they are handy. The Grooming Essentials Starter Kit covers everything from shaving to breakouts to anti-aging for $125 and keeps it conveniently handy.

“We’re always looking to strengthen the relationship with our consumers by listening and recognizing their values, leading them to their true core wants or needs, in terms of skincare and looking good,” Viglielmo said.

 

MËNAJI’s ClearShave 3-in1 Featured In Top Beauty Awards 2016

Our ClearShave 3-in-1 Formula’s #SaveWater Campaign is a Finalist in the ICMAD CITY Awards for “Best Cause Marketing”

MENAJI Advanced Men’s Skincare, a pioneering brand of men’s healthy, natural grooming products that emerged before men’s grooming boomed, is in the headlines again, this time as a finalist in one of the industry’s most prestigious awards: the 2016 Cosmetic Innovator of the Year (CITY) Awards.

Established by the Independent Cosmetic Manufacturers and Distributors (ICMAD) in 1995, the CITY Awards honors only the most creative companies, entrepreneurs, new products, package designs and marketing programs in the industry, and is considered the gold-standard award in the independent beauty industry.

The only men’s shave gel that does not lather and saves 3 gallons of water during your morning grooming routine, the ClearShave 3-in-1 Formula by MENAJI.
More than 120 entrants convened for the awards ceremony held during CosmoProf North America on July 25, 2016, at the Mandalay Bay Resort and Casino in Las Vegas.

This year, MENAJI’s #SaveWater campaign was recognized as a finalist as one of the industry’s most innovative Best Cause Marketing campaigns.

#SaveWater, a “social good” campaign with the theme of water conservation, was launched by MENAJI on March 22 World Water Day 2016, in an effort to bring awareness to the global water scarcity crisis. The MENAJI #SaveWater Campaign challenges guys to turn off their faucets when they groom and choose products that require little to no water use in their daily routines and featured MENAJI’s ClearShave 3-in-1 Formula as a product that is socially-conscious about water scarcity by not requiring water usage to achieve a result that typically requires water.

ClearShave 3-in-1 Formula is also on demand by makeup professionals, because makeup artists are often faced with grooming celebrities on set, red carpets, or in front of the TV without access to water.

The #SaveWater campaign is also multi-tiered, as it aims to educate, by giving monthly tips on how to save water, encouraging men to “turn off their faucets” during grooming time by using MENAJI ClearShave 3-in-1 Formula, and giving away one ClearShave every month. MENAJI #SaveWater will run from March 22, 2016 until the end of December 2016 and will feature contests and giveaways throughout the year using #SaveWater to remind everyone that every effort helps — using “Water-Free Luxury” products, and “turning off the faucet” in their daily grooming routine.

MENAJI ClearShave 3-in-1 Formula shave gel is a multifunctional shave product designed to be a cut above regular shave gels, said MENAJI President Pamela Viglielmo. ClearShave doesn’t sting thanks to its natural botanicals, and doesn’t lather. Because it is a clear gel, a man can shave his face, head, and entire body quickly and precisely. It was developed to be used anywhere and anytime without the need for water (such as a gym, on film location, on a plane, at an airport, etc.).

MENAJI ClearShave 3-in-1 Formula continues to be a favorite since its launch in 2015, hailed as one of the best new products of the year by bloggers, consumers and makeup artists alike.

“We’re honored to have been competing against some of the world’s most innovative products and people in the industry. We’re thrilled #SaveWater got picked as a finalist in “Best Cause Marketing” because research reports reveal that global shortages will make water an increasingly precious and politically-charged commodity. We worked a long time to develop ClearShave to be the shave gel of the future. It’s more than a product; it’s a movement,” said Viglielmo.

There’s No Masking the Truth: MËNAJI Celebrates “Year of the Masque”

MENAJI Gives Shoppers Free Masque Samples So They Can Indulge in MultiMasking August 2016

A recent research report by Mintel dubbed 2015 “The Year of the Mask” indicating that the popularity of this emerging product has made it one of the hottest trends in the skincare market. Mask sales rose significantly driven by a move toward more customized skincare solutions. According to Mintel’s Facial Skincare and Anti-Aging US 2015 report, sales of masks grew to almost $30 million. Some of the key drivers were young males.

MENAJI Advanced Men’s Skincare announced this month that in August 2016 the company will be giving away samples of their luxurious Deep Cleansing Masque to celebrate the rise in popularity of this unique men’s grooming product.

MENAJI Advanced Men’s Skincare Deep Cleansing Masque for Men, made especially to address the 20% more oil production on a man’s face, increased popularity with overall mask market demand increase, said MENAJI executives.

MENAJI Advanced Men’s Skincare Deep Cleansing Masque, made especially to address the 20% more oil production on a man’s face, increased popularity with overall mask market demand increase, said MENAJI executives. “The Mask has become a staple in men’s grooming,” said Pamela Viglielmo, President of MENAJI. “From industry reports to Instagram – every guy is multi-masking!”

Multi-masking which is the exercise of using different facial masks on different areas of the face at the same time, is the preferred way of using masks now, said the Mintel report, as it customizes skincare and customers perceive an improvement in efficacy.

Additionally according to the NPD Group’s 2015’s review of Beauty Sales, what grew specifically in the category of skincare was masks in alternative formats (such as clay and paper).

Viglielmo said that MENAJI has always been aware of the benefits of clay on a man’s skin and that is why it is the key ingredient in the MENAJI Masque.

“People need masks because everyday cleansing is simply not enough to have radiant, youthful, fresh skin. Our specially formulated Masque addresses the 20% higher oil production in men’s skin that other clay and mud masks do not. Skin treatment for men begins with a deep clean to absorb oil, exfoliate dead skin and reduce pore size. Our Masque digs deep to get rid of blackheads while also enriching the skin with vitamins A, C, E, and antioxidants,” Viglielmo said.

Viglielmo also stated that people love masks because of the pampering aspect. In August, MENAJI will give away masque samples with every purchase of their skincare and cosmetics line to help those who haven’t multi-masked, get started, and those who already are multi-masking, enjoy healthier skin.

“A mask is a spa-like experience. Multi-masking forces you to cool down and relax while you wait for the treatment to work. During this downtime you can be kind to yourself, concentrate on your breathing and meditate. It’s only a few minutes but what a world of difference it does for your face and your health,” Viglielmo said.

Our Aftershave is a Forbes Feature for Rockin’ Dads this Father’s Day!

The MËNAJI Powerhydrator Aftershave was selected this week as one of Forbes’ featured Fathers Day products for cool dads.

 

Selfie-Ready Concealer For Men Ahead of Its Time, Comes of Age

Concelaer For Men

In the female-dominated beauty industry, one American beauty company has been carving out a niche for men by shaking things up for more than 15 years – MENAJI. Now MENAJI is re-launching one of its hero products, an undetectable concealer for men, with a new and improved, official title.

MENAJI specializes in men’s quick-fix, easy-to-use skincare + men’s cosmetics. Since 2000, MENAJI was the first to develop a world-class beauty brand for men, first to have created men’s cosmetics for consumers and first to introduce men’s beauty kits/travel kits.

Now that style trends have finally caught up with MENAJI’S revolutionary products and men’s makeup is the new frontier in men’s grooming, MENAJI Advanced Men’s Skincare announced today that it has trademarked its number 1 best-seller – the Urban Camouflage®, also known as the Urban CAMO™.

“The Urban CAMO is a category pioneer in men’s grooming because it was the first undetectable concealer specifically made for a man to use easily on his skin. It has always been a man’s best-kept secret weapon – his investment in confidence – and our understated breakaway hit,” said MENAJI President Pamela Viglielmo. “And now we’ve made it official.”

Many know that the MENAJI Urban CAMO™ is the original concealer for men, but what they may not know is that it is organic makeup, (cruelty-free, paraben-free, fragrance-free, and rich in anti-oxidants). According to Viglielmo, lately, many other companies both large and small, which have women’s brands, have introduced men’s versions of products in this category.

Despite this, said Viglielmo, Urban CAMO™ continues to be tailored to the brand’s target male audience, while staying true to its goal – to make men feel more confident by correcting/covering blemishes, dark undereye circles, nicks/cuts, and pimples. The Urban CAMO™ also comes in a small, lip-balm tube with collared dispenser.

“Men don’t need to be emasculated by using women’s formulas for concealers in wands or pens. Urban CAMO is made specifically for a man’s skin.’ Their skin is thicker, oilier, hairier, with larger pores.  It’s essential to have a professional-quality product for only men’s skin, in masculine packaging, that’s easy to use, and is undetectable. It makes a man not just “photo-ready,” but “selfie-ready” for all their online and offline moments without any filter.” Viglielmo said.

“Urban CAMO is for men who understand that their look is important to their personal and professional success. They need this tool.”

Urban CAMO™ Concealer  SRP $26.00 (0.35 fl oz)

  • Organic
  • Easy to use for a flawless look for face, Under eyes, and neck
  • High coverage for inflamed zits, blackheads and blemishes, dark circles undereyes, and unwanted discoloration anywhere on the body
  • Small lip-balm style dispenser