Real Men Choose Makeup: MËNAJI Chosen Makeup Brand for Asaf Ganot

MENAJI was recently chosen as the starting line up at the Asaf Ganot show at New York Men’s Fashion Week.

MENAJI, the creators of the best selling, iconic Urban Camouflage® corrective concealer for men, is popular with male celebrities, models and athletes alike. It recently caught the attention of designer Asaf Ganot, who chose the top selling men’s skincare line for his NYFW Men’s show.

Ganot, who credits childhood sports and, later, his college basketball career as the foundation for his style was the highlight of fashion week. His style — sophisticated, yet functional, channels the concept of “destroyed luxury”– pieces are rugged yet refined, luxurious yet understated.

With athletes and fashion going hand-in-hand, it’s no surprise that a bold designer like Ganot who’s high-end clothes appeal to a diverse audience, wanted an understated look. Pamela Viglielmo, President of MËNAJI, says, “MENAJI products capture the essence of Asaf Ganot’s textured, rugged, refined style to represent a man who is comfortable with himself, authentic and real, whether on the street, field or runway. I like to say that MENAJI provides easy to wear men’s makeup, grooming and skincare tools for “real men” to uncover their authentic and best self.”

With NYMFW happening again in July, MENAJI looks forward to working with exciting top talent like Asaf Ganot. As men’s fashion events and exciting runway shows dictate products that work and deliver a natural look, MËNAJI will be there!

Two New Holiday Sets for Men

Holiday sets for men

This holiday season get ready to experience new ways to experiment with some of MENAJI’s most iconic products: Urban Camouflage®, 911 Eye Gel, Anti-Aging Eraser, and ClearShave 3-in-1 Formula – ready to deliver the best-looking skin that the season’s events require.

MENAJI announced two new luxury skincare holiday sets for this season that will make men not think twice about leaving home wearing BLACK TIE or NAKED.

MENAJI Advanced Men’s Skincare invites men to go BLACK TIE or NAKED this season with two new luxury skincare holiday sets. Both sets contain iconic MENAJI products at holiday gift set prices.

BLACK TIE Set was created for semi-formal to formal events.

MENAJI BLACK TIE set comes in a repurposed cigar box and includes:

  • ClearShave
  • Anti-Aging Eraser
  • Power Hydrator
  • 911 Eye Gel
  • Lip Agent

$120

NAKED was created for everything else, such as holiday parties, family parties, office parties, clubbing, visiting, and holiday outings – wherever a man just wants to look good including lounging by the fire on a bear skin rug.

MENAJI NAKED set comes in a repurposed cigar box and includes:
ClearShave
911 Eye Gel
Lip Agent
Urban Camouflage

$70

As the name implies, NAKED is pure skincare loaded with antioxidants and vitamins to nourish the skin, as well as Urban Camouflage®, to cover any minor imperfections.

Both sets are available only on menaji.com.

 

Taking the Guesswork Out of Grooming Essentials for Men

Grooming Starter Kit for Men

MENAJI Advanced Men’s Skincare announced this month it is launching a newly curated skincare set for men that takes the guesswork out of which grooming essentials they will need for their 2017 skincare regimens.

MENAJI President Pamela Viglielmo said that MENAJI curated the Grooming Essentials Starter Kit for men based on customer demands for the best products to begin a daily skincare regimen, and suggestions for additional products whose benefits are layered with each daily use. She also wanted it to be the most comprehensive so the Grooming Essentials Starter Kit is good for and invigorating cleanse, exfoliation, shave prep, wet or dry shaving, preventing ingrown hairs, toning, moisturizing, anti-aging, fine lines, cracked lips, breakouts, and spot coverage.

“Every year we see customers who are more and more educated about healthy ingredients, such as apple stem cell, and they want to know what they can use to begin or improve their morning routines,” said Viglielmo. “Customers are beyond understanding that healthy skin and good-looks are a matter of good grooming, not genes. They’re past ‘What comes after shave?’ They know it’s about regimens with the best serums and natural ingredients as the baseline for hygiene and personal style. They just want to know which ones to put together for basic maintenance plus updating.”

Market research reports point to a growing number of male consumers, with an acceptance of spending on personal care, who research products on their phones from the comfort of their couch, who care about:

  • Value, with room for indulgence
  • Their surroundings
  • Sun protection and anti-aging
  • Style trends
  • The difficulty-level of understanding what the products do

The global market for men’s grooming products is expected to exceed $43 billion by 2020. MENAJI’s Grooming Essentials Starter Kit was curated to prepare a baseline regimen for men to use that include a little more than what they would normally buy, but yet need to incorporate. For example, studies show that men understand the importance of using anti-aging products but won’t use them unless they are handy. The Grooming Essentials Starter Kit covers everything from shaving to breakouts to anti-aging for $125 and keeps it conveniently handy.

“We’re always looking to strengthen the relationship with our consumers by listening and recognizing their values, leading them to their true core wants or needs, in terms of skincare and looking good,” Viglielmo said.

 

There’s No Masking the Truth: MËNAJI Celebrates “Year of the Masque”

MENAJI Gives Shoppers Free Masque Samples So They Can Indulge in MultiMasking August 2016

A recent research report by Mintel dubbed 2015 “The Year of the Mask” indicating that the popularity of this emerging product has made it one of the hottest trends in the skincare market. Mask sales rose significantly driven by a move toward more customized skincare solutions. According to Mintel’s Facial Skincare and Anti-Aging US 2015 report, sales of masks grew to almost $30 million. Some of the key drivers were young males.

MENAJI Advanced Men’s Skincare announced this month that in August 2016 the company will be giving away samples of their luxurious Deep Cleansing Masque to celebrate the rise in popularity of this unique men’s grooming product.

MENAJI Advanced Men’s Skincare Deep Cleansing Masque for Men, made especially to address the 20% more oil production on a man’s face, increased popularity with overall mask market demand increase, said MENAJI executives.

MENAJI Advanced Men’s Skincare Deep Cleansing Masque, made especially to address the 20% more oil production on a man’s face, increased popularity with overall mask market demand increase, said MENAJI executives. “The Mask has become a staple in men’s grooming,” said Pamela Viglielmo, President of MENAJI. “From industry reports to Instagram – every guy is multi-masking!”

Multi-masking which is the exercise of using different facial masks on different areas of the face at the same time, is the preferred way of using masks now, said the Mintel report, as it customizes skincare and customers perceive an improvement in efficacy.

Additionally according to the NPD Group’s 2015’s review of Beauty Sales, what grew specifically in the category of skincare was masks in alternative formats (such as clay and paper).

Viglielmo said that MENAJI has always been aware of the benefits of clay on a man’s skin and that is why it is the key ingredient in the MENAJI Masque.

“People need masks because everyday cleansing is simply not enough to have radiant, youthful, fresh skin. Our specially formulated Masque addresses the 20% higher oil production in men’s skin that other clay and mud masks do not. Skin treatment for men begins with a deep clean to absorb oil, exfoliate dead skin and reduce pore size. Our Masque digs deep to get rid of blackheads while also enriching the skin with vitamins A, C, E, and antioxidants,” Viglielmo said.

Viglielmo also stated that people love masks because of the pampering aspect. In August, MENAJI will give away masque samples with every purchase of their skincare and cosmetics line to help those who haven’t multi-masked, get started, and those who already are multi-masking, enjoy healthier skin.

“A mask is a spa-like experience. Multi-masking forces you to cool down and relax while you wait for the treatment to work. During this downtime you can be kind to yourself, concentrate on your breathing and meditate. It’s only a few minutes but what a world of difference it does for your face and your health,” Viglielmo said.

Make a GREAT first impression: Grads and Job Seekers!

MËNAJI Skincare will help you blow away the competition.

Graduates, your timing has never been better to land a great job in your “field of dreams” in 2016.

According to a new report from the National Association of Colleges and Employers, employers expect to hire 5% more graduates from the Class of 2016 than they hired from the Class of 2015.

However not all grads make it through the interview process, according to U.S.News and World Report. Studies show some grads may get worn down by the job-seeking process and looked tired during interviews. The biggest pitfall is appearing tired. Energy should be high to make you stand out.

Part of a great presentation is a great face. So we made Grads (and all Job Seekers) their own set of performance skincare. The secret weapon to help you keep your interview game on point!

MENAJI JOB SEEKERS set includes:

  • Deep Cleansing Masque – detoxes skin and absorbs excess oil, reducing the appearance of pores, without drying skin.
  • Face & Body Scrub – a multifunctional cleanser with a unique blend of certified organic lime peel oil, jojoba, ginseng, and kelp that washes away dead skin cells, pore-clogging oil, and build-up while smoothing and firming skin.
  • Power Hydrator – a powerful, lightweight, hydrating lotion consisting of chamomile, green tea, grapefruit peel, vitamin E, aloe and Hyaluronic acid.
  • CAMO – our trademarked undetectable concealer for men which flawlessly reduces the appearance of undereye bags, pimples, blemishes, scars and tattoos.

 

READY FOR BEARD STYLE 2016?

The Designer Beard Style Isn’t a Beard At All…

Men looking to update their style in an understated way will want to adopt 2016’s most popular beard style – which is not a beard at all, but rather – The Stubble.

This look, made popular by hot and hunky Hollywood celebrities, is a brand new style in the ever-expanding list of beards. Though many have achieved the look on their own – the real designer Stubble adds a casual layer of approachability to the wearer. The Stubble also enhances a strong chin or masculinity to a weak chin.  But, although it looks “effortless,” it still does require uh… effort.

MENAJI advises any man looking to sport The Stubble this season to know where to shave and when to trim. There’s a fine line between designer Stubble and looking unclean, unkempt and sloppy.

STEP 1 – EXFOLIATE
Nothing is worse than trying to keep your Stubble free from red bumps caused by ingrown hairs. Avoid this problem by exfoliating with a good scrub like the one from MENAJI. Made with natural botanicals, and tough enough to use only once or twice a week, it can be incorporated into maintaining your Stubble style very easily. Simply remember to use your scrub on the same schedule as your Stubble landscaping.

STEP 2 – CLEAR SHAVE GEL
CLEAR is CRITICAL in order to shave the hair growing on cheekbones and temples down to the line under your cheekbones parallel to your jawline. If you can’t see what you’re doing, you will end up clean shaven whether you want to or not. We recommend MENAJI CLEAR SHAVE 3-IN-1. A transparent cooling gel, ClearShave is chock full of botanicals your skin will appreciate and is perfect for precise lines and corners.

STEP 3 – SHAPING
Cheeks: Top professional barbers suggest that if your natural stubble grows up high on your cheeks, you should shave the hair just below the cheekbone, parallel to your jawline. This should be performed every 2 to 4 days as needed.
Stache:  You should also clean up your mustache with a scissors or a precision trimmer, removing any stray hairs.
Stubble:  Then take your the trimmer (1 mm works best) and shave in the direction of hair growth. Pay close attention to how long you are trimming because you could go too short. Best Stubble shavers recommended by top barbers include i-Stubble by Conair, Philips Norelco BeardTrimmer 3500, Philips Norelco BeardTrimmer 7300.

STEP 4 – CLEANING
Look below your chin for stray hairs and stray patches that don’t grow directly underneath the jawline. Shave these unwanted hairs off.  Or for a better, more precise line, consider getting them waxed once a week.

STEP 5 – HYDRATING
Finish up with a generous amount of a hydrator to plump up and protect your newly shaved, trimmed and waxed skin. Even though you can’t see under The Stubble very well, your skin still needs to be protected and kept healthy for your Stubble to look good. We recommend the MENAJI Power Hydrator.

Remember: ALL beard styles require maintenance. Avoid growing designer Stubble if you’re not prepared to maintain it.

9 STEPS TO UPDATE YOUR MEN’S STYLE FOR 2016

A recent men’s lifestyle article listed Easy Steps to Ensure You Make a Great First Impression. Yup, they’re real simple and guess what tops the list at #1? Yup, again — Good Grooming.

So, here’s what you need to know to kick off 2016 and guarantee you’ll be remembered for only the good stuff…

A new year is exciting and inspiring! Always make a great impression. Here are…

9 STEPS TO UPDATE YOUR MEN’S STYLE FOR 2016

  1. Commit to Good Hygiene and GroomingMËNAJI Advanced Men’s Skincare line has ​your ​skincare essentials.
  2. Don’t Compromise on Buying What Fits – If it’s too big or too small, it shows. Always wear tailored clothing. ​If you can, have pieces made for you! ​We like J. Hilburn, luxury menswear that offers custom shirts and pants. GO TO: jhilburn.com
  3. Invest in Dry Cleaning – Have your clothes professionally cleaned and keep them always looking great.
  4. Switch to V-Neck Undershirts – With an undershirt you won’t have perspiration stains. And a V-neck undershirt won’t show when you’ve loosened your tie. You can keep it simple like Fruit of the Loom or Jockey, or go for luxury men​’​s undershirts like those from MeUndies a monthly T-shirt club. GO TO: www.meundies.com/products/mens-v-neck
  5. Wear a Watch – It doesn’t have to be expensive, just choose one that reflects your personality and fits you and your lifestyle. ​Guys always look smarter with a watch!​
  6. Take Care of Your Shoes – Real simple; in minutes you can get a professional shine, and maybe even sit next to someone famous at a trendy men’s shoe-shine location!
  7. Tie Your Tie Correctly – Ask at a good men’s store for a refresher course if needed.
  8. Splurge on Designer Socks – Designer men’s socks are trending; there are sooooo many to choose from. Here’s one of our favorite men’s luxury sock designers — Vivek Nagrani. GO TO: www.vknagrani.com/socks
  9. Change Your Glasses – Yes, mix it up a bit. Today there are many places to choose new specs. It’s a new year, have a new look that updates your style. Vintage-inspired men’s eyewear, or prescription eyeglasses you can order online easily. GO TO: www.warbyparker.com

Think Barbershops Still Only Offer a Shave and a Haircut?

Think again.

Barbering has changed dramatically since 2000 when a few rogue stores upgraded by offering designer shaves and offered booze inside the stores.

Now men can count on chains offering state-of-the-art hair styles, top shelf liquor, energy drinks, and spa-style amenities – all the products you can’t buy in drugstores or grocery stores.

Men’s grooming has redefined the barbershop experience for today’s urban gentlemen. And it’s not about being Metrosexual – it’s about staying Machosexual. Today’s barbershops offer high-end men’s skincare products and supplies, with luxurious emollients, within a classic Boys’ Club barbershop experience.

Here’s the difference.

Unlike women, men tend to be very goal-oriented, typically wanting fast results, simplicity, minimal discomfort, and minimal downtime. These desires have made multifunctional barbershops and skincare products ideal.

Trendy Barbers offer:

1. Fast results/service
2. Facials, manpering, grooming advice
3. Classic yet stylish design
4. Booze and cocktails
5. Healthy drink options
6. Luxury retail grooming products
7. Casual Ambiance/Wifi

So, think again. Or better yet – visit one.

Here is a list to start: Maxim’s Hotlist 2015

Shaved Head Hairstyles Managed with MENAJI

Shaved Head Hairstyles Managed with MENAJI

Having a trendy, presentable and stylish hairstyle is as important for a contemporary man as it is for a woman. When a woman first meets you, your hairstyle is the first thing she’ll notice – after your shoes, of course

David Beckham has made changing his hairstyle a staple in his wardrobe, particularly shaved head styles. He is an awesome example of how you can transform your looks with a shaved head and add a stylish edge to your appearance. A full-shaved head can also showcase rugged facial features!

Luckily this look is well-understood by today’s modern barbershops. So choose a trendier barbershop who knows you will need more than “a little off the top”.

Here are some steps and products to use for this hairstyle.

1. Before you start the transformation it’s important you wash and exfoliate (Face & Body Scrub by MËNAJI) your head in order to prevent in-grown hairs, rashes or infections of any sort.

2. Keep your scalp muscles relaxed and your skin well-moisturized throughout the shaving process. 

3. Towel dry your head and apply a hydrating cream (Power Hydrator by MËNAJI) to moisturize your skin — it won’t clog your pores.

4. Remember to exfoliate (Face & Body Scrub by MËNAJI) every few days to prevent ingrown hairs.

5. Finally, apply ANTI-SHINE to your head starting with the back with light pats working your way to the front and forehead to prevent shine throughout.

Shaved head haircuts offer a change in style that can make you look more youthful, more pulled together, and current. Shaved head haircuts are also more versatile. They can be worn neatly styled for work, and a change in finish for the weekend is only a product choice away!

Up Your Grooming Game Before Tying the Knot

Are you about to get married? Congratulations!

But before you wait at the altar for your betrothed, you need to up your grooming game for the big day.

Why? Because in all the excitement, Grooms forget that it’s the single most important day in your life where you will have your own personal paparazzi, following you around taking video, shooting photographs, capturing the event on phones, and dispersing the images across the internet through social channels.

Here are 4 steps to looking your best for your wedding without overthinking it.

STEP 1 – Cleanse – Face & Body Scrub will exfoliate, clean and renew your skin with our specially designed scrub for men’s skin. It contains a unique blend of certified organic lime peel oil, jojoba, ginseng, kelp, azulene and aloe. Why are these ingredients useful? They unclog pores, they are anti-inflammatory, address acne and clear up blemishes and stimulates skin regeneration and lessens wrinkles.

STEP 2 – Correct – 911 Eye Gel to the rescue for tired and overworked eyes. Place a tube of this in the refrigerator a couple days ahead and put on the day before and the day of the wedding directly under the eyes. Containing allantoin, chamomile, aloe and wheat protein, 911 smoothes and improves the texture of sunken or puffy under-eye bags/skin.

STEP 3 – Protect – Power-hydrate your razor-raw face with powerful nutrients and rebuild that face’s collagen. Youthful glowing skin without the oil and dewy look – just for men. Follow up with our Lip Agent to keep those lips moist for the big moment when you finally “Kiss the Bride.” (p.s. you’ll be kissing her entire family too – so…)

STEP 4 – Conceal – CAMO is your secret weapon. Totally undetectable and light as air concealer for all the spots you didn’t think you had…Follow up with HDPV Anti-Shine to deflect any funky lighting and summertime sweat from making you look shiny and oily. You may not be a TV star – but you’ll play one on the big day.

And that’s your recipe for Grooming the Groom (and his groomsmen). Up your Grooming Game when you’re the Groom and you’ll have photos you won’t cringe at when viewing them many years from now.