To Shine or Not to Shine: MENAJI Answers One of Men’s Biggest Grooming Problems

MENAJI Debuts Newest Product: Liquid Powder Shine Eliminator

MENAJI Advanced Men’s Skincare has solved yet another men’s grooming problem with their newest groundbreaking product, Liquid Powder Shine Eliminator (LPSE). Known best for their undetectable concealers and skin tone pressed powders for men, MENAJI has led the men’s grooming industry with pioneering products since 2000. With their latest product debut, now shiny skin can be completely eliminated from the head, face and body, without any dryness or flaking.

LPSE uses healthy ingredients specifically targeted to minimize redness, inflammation and oil production in men’s skin including Aloe Vera, Green Tea Leaf, Shea Butter, and natural Silica (which naturally absorbs moisture and reflects light). Meant to be used alone or under MËNAJI Urban Camouflage® concealers and HDPV Anti-Shine powders, LPSE absorbs excess oil and knocks out shine to deliver a soft, ultra matte finish without drying the skin.

Other key benefits include:

  • Refines Pores — minimizes the appearance of large pores
  • Long lasting, lightweight, concentrated cream
  • 100% transparent, undetectable finish
  • Perfect for all over useage – face, head, and body
  • Won’t clog pores, cake or create buildup
  • Smoothes appearance of fine lines
  • Can be used as primer under makeup or other products

MENAJI President Pamela Viglielmo says, “While men’s make up and grooming is now all the trend, we’ve never been about following trends – instead, we make products that deliver results and solve men’s skincare issues. We developed LPSE to solve a common appearance problem and help men achieve greater confidence with flawless, sweat free, non-shiny skin.”

Used by professionals on camera — think actors, athletes, on air TV talent — or just regular guys at the office. “It’s simple. When under pressure, Liquid Powder Shine Eliminator helps you appear calm in the face of stress. No need to let them see you sweat!”

Liquid Powder Shine Eliminator comes in a TSA approved 2 oz tube and retails in stores and online for $36. It is sure to become an essential part of every man’s grooming routine.

Customer/Professional Testimonials…

“The liquid powder shine eliminator is my go-to primer before I apply foundation, or concealer on men. So much of my job is about trying to put a stop to that excess shine that can show up on the red carpet or on photo shoots and this product provides such an amazing mattifying base to avoid that.”

-Simone Freund Grooming at EA/MGMT Los Angeles, top groomer to Hollywood actors and recording artists

“Thanks to my friends at MENAJI for their Liquid Powder Shine Eliminator for the SNYTV makeup room. No shiny foreheads here!”

-Alison Raffaele, NYC, groomer to top male athletes and models and newscasters

SAVING FACE: Shaving Hacks for Guys

If you shave your face and/or body, hopefully these simple shaving hacks will make your life easier … and get you out the door feeling and looking great!

#1: Take your time. We know you’re busy and you do this often. But don’t rush. Make sure your razor is rinsed clean, dried and stored in a dry place not in the shower. This consistent practice ensures that the blade remains sharper longer. Make sure your skin is also clean prior to the shave. The use of a gentle non-comedogenic cleanser with antioxidants (ex. vitamins A & C) is recommended.

#2: No water? No problem. Our Clear Shave 3 in 1 Formula lets you shave anywhere, any time — since no water is needed. The clear gel delivers sculpted mustaches, beards and sideburns, clean necklines, head and body hair removal, etc. The easy glide botanical-based formula ensures healthy moisturized skin, eliminating redness and razor burn.  With a natural built-in botanical toner, it also helps prevent in-grown hairs.

#3: If you shave during the shower or right after –  the quicker the shave cream or gel is applied to a moist face, the more effective it will be in preventing razor burn and other potential shaving concerns. “Always remember that the razor is a sharp blade going across your face so, the more protection the better,”  explains Craig the Barber, Hollywood’s top groomer. (Visit him at www.craigthebarber.com.)

If you prefer a cream, Burke Avenue by Craig the Barber (https://www.burkeavenue.co)  – Moisturizing Shave Cream is formulated to use with water.

#4: Exfoliate twice a week.  Exfoliation means gently scrubbing off the top layer of dead skin. For men, exfoliating the cheeks, chin and upper lip is especially important, because it also gets rid of built up dirt, sweat, and ingrown hair. Exfoliating twice a week is a good way to clear pores and avoid the annoying and painful bumps and breakouts associated with shaving daily. But remember, exfoliating too much or too hard can make skin dry.

Our exfoliating Face & Body Scrub is made for men’s skin using a unique blend of organic lime peel oil, jojoba, ginseng, kelp, azulene and aloe.

#5: Spend money on a good razor. The fancy 5-blade razors cost more than the ones you use once and toss but are better quality and last longer. Don’t hit the razor against the edge of the sink as it scratches the blade, simply rinse it.

#5: Use short overlapping strokes with-the-grain.  “This allows for a smooth and close shave while reducing the number of times the razor touches the face; thereby creating the potential for less shaving irritation,” explains Craig the Barber.

#6: If you prefer to use water, be sure to finish your shave with cool water to aid in calming and tightening the skin.  Otherwise, if you use our Clear Shave gel, you’re all set as this formula works three ways — pre-shave, shave, and post shave given its natural properties.

#7: Heal and moisturize. We saved you a step…Multifunctional products like our Power Hydrator aftershave will not only save you time but your face! Made with powerful antioxidants and botanicals, it soothes and moisturizes your skin without the sting of alcohol-based aftershaves which dry out the skin.

#8: Got cuts? Use a styptic pen or even a natural formula lip balm in case of nicks and cuts. Our Lip Balm Agent contains mint and vitamin E to help soothe and cool the skin…along with your lips.

Happy shaving…

Not Just for the Bride: Grooming for the Groom

As seen in The NY Times

It’s not just brides who are focused on looking photo ready for weddings, with today’s grooms just as concerned about how they look on their big day with friends and family.  Coupled with hangovers and sleepless nights from bachelor parties and showers, guys now realize they need to put a bit of effort into looking good in photos, at events… and of course, in selfies.  Thanks to MËNAJI it couldn’t be any easier!

MENAJI’s HDPV Anti-Shine Powder was selected by the NY Times as a key grooming product for men who want to look camera-ready like the pros.  Easy-to- use with multiple healthy skin benefits, guys now can present a clean, natural look for any camera turned their way.

According to Pamela Viglielmo, President of MENAJI, “Guys need to step up their game if they want great wedding photos.  One of the easiest fixes is to knock out facial shine. Available in five shades, our Anti-Shine powders are simple to use and easily blend to match skin tone, helping minimize pore size and smooth rough skin — all important to taking a great looking image.  We’re thrilled to have been selected for the Style Section of The NY Times! ” 

Originally used by professional photographers and make-up artists, today HDPV Anti-Shine Powder is a must-have wedding essential. Undetectable even with flash photography, HDPV Anti-Shine Powder eliminates shine, and neutralizes redness and blemishes with a light touch in several shades.

Formulated with vitamins C and E the non-streak formula ensures a flawless look by  preventing flaking and locking in moisture.  Now there’s no reason not to have gorgeous wedding photos and for men to look their best — from the first dance to the last kiss.

VIEW NY TIMES ARTICLE

Hi Def for the Selfie Generation – Apple iPhone X

While Apple’s new iPhone X may be all the buzz, there might be one thing equally important to know with given these fantastic new phone cameras – wearing make-up, even for guys, is a must.

The selfie generation realizes that they need to look good for work and social posts – ie. LinkedIn, Facebook, Instagram — to support their professional and personal goals.  MENAJI products are made for men’s easy use to cover blemishes, minimize redness and pores, remove topical shine and solve other skin problems so you know you always look good — anytime any place — with healthy skin.

In a recent “Mad Money” segment on CNBC, even TV host Jim Cramer — the man who calls how he sees it — affirms that everyone needs and uses make-up. He commented that, “Thanks to the rise of the selfie generation, high-definition cameras all over the place mean one thing: If you’re going to take zillions of photos of yourself and your friends, well, you’ve got to look a lot better than I do without makeup…So for a generation of people who are committed to posting pictures of nearly everything they do online … cosmetics, for everyone, have become a must.”

MENAJI remains the top selling men’s US cosmetic brand, with the iconic Urban Camouflage concealer and the HDPV Hi Def Powder.  And for guys who don’t want skin tone color, but still want to knock out topical shine and have clear, smooth skin, there is the Liquid Powder Shine EliminatorOur unique water-saving 3 in 1 ClearShave Gel, anti-aging products and moisturizers are also specifically made for men’s skin and geared for convenience and ease of use.

MENAJI delivers the products every guy needs to ensure he looks good for today’s lifestyle.  And, for the pros whether you’re on-air, on camera, on set, or in the office – if you need to boost your public image, visit MËNAJI for proven, problem-solving, high performance cosmetics.  Our products are used by professional make-up artists, athletes, models, and actors worldwide to guarantee a great photo — they trust the best.

See Article:

https://www.cnbc.com/2017/09/13/cramer-reflects-on-3-beauty-stocks-prime-for-playing-selfie-culture.html

 

 

 

 

 

 

 

Real Men Choose Makeup: MËNAJI Chosen Makeup Brand for Asaf Ganot

MENAJI was recently chosen as the starting line up at the Asaf Ganot show at New York Men’s Fashion Week.

MENAJI, the creators of the best selling, iconic Urban Camouflage® corrective concealer for men, is popular with male celebrities, models and athletes alike. It recently caught the attention of designer Asaf Ganot, who chose the top selling men’s skincare line for his NYFW Men’s show.

Ganot, who credits childhood sports and, later, his college basketball career as the foundation for his style was the highlight of fashion week. His style — sophisticated, yet functional, channels the concept of “destroyed luxury”– pieces are rugged yet refined, luxurious yet understated.

With athletes and fashion going hand-in-hand, it’s no surprise that a bold designer like Ganot who’s high-end clothes appeal to a diverse audience, wanted an understated look. Pamela Viglielmo, President of MËNAJI, says, “MENAJI products capture the essence of Asaf Ganot’s textured, rugged, refined style to represent a man who is comfortable with himself, authentic and real, whether on the street, field or runway. I like to say that MENAJI provides easy to wear men’s makeup, grooming and skincare tools for “real men” to uncover their authentic and best self.”

With NYMFW happening again in July, MENAJI looks forward to working with exciting top talent like Asaf Ganot. As men’s fashion events and exciting runway shows dictate products that work and deliver a natural look, MËNAJI will be there!

Two New Holiday Sets for Men

Holiday sets for men

This holiday season get ready to experience new ways to experiment with some of MENAJI’s most iconic products: Urban Camouflage®, 911 Eye Gel, Anti-Aging Eraser, and ClearShave 3-in-1 Formula – ready to deliver the best-looking skin that the season’s events require.

MENAJI announced two new luxury skincare holiday sets for this season that will make men not think twice about leaving home wearing BLACK TIE or NAKED.

MENAJI Advanced Men’s Skincare invites men to go BLACK TIE or NAKED this season with two new luxury skincare holiday sets. Both sets contain iconic MENAJI products at holiday gift set prices.

BLACK TIE Set was created for semi-formal to formal events.

MENAJI BLACK TIE set comes in a repurposed cigar box and includes:

  • ClearShave
  • Anti-Aging Eraser
  • Power Hydrator
  • 911 Eye Gel
  • Lip Agent

$120

NAKED was created for everything else, such as holiday parties, family parties, office parties, clubbing, visiting, and holiday outings – wherever a man just wants to look good including lounging by the fire on a bear skin rug.

MENAJI NAKED set comes in a repurposed cigar box and includes:
ClearShave
911 Eye Gel
Lip Agent
Urban Camouflage

$70

As the name implies, NAKED is pure skincare loaded with antioxidants and vitamins to nourish the skin, as well as Urban Camouflage®, to cover any minor imperfections.

Both sets are available only on menaji.com.

 

Taking the Guesswork Out of Grooming Essentials for Men

Grooming Starter Kit for Men

MENAJI Advanced Men’s Skincare announced this month it is launching a newly curated skincare set for men that takes the guesswork out of which grooming essentials they will need for their 2017 skincare regimens.

MENAJI President Pamela Viglielmo said that MENAJI curated the Grooming Essentials Starter Kit for men based on customer demands for the best products to begin a daily skincare regimen, and suggestions for additional products whose benefits are layered with each daily use. She also wanted it to be the most comprehensive so the Grooming Essentials Starter Kit is good for and invigorating cleanse, exfoliation, shave prep, wet or dry shaving, preventing ingrown hairs, toning, moisturizing, anti-aging, fine lines, cracked lips, breakouts, and spot coverage.

“Every year we see customers who are more and more educated about healthy ingredients, such as apple stem cell, and they want to know what they can use to begin or improve their morning routines,” said Viglielmo. “Customers are beyond understanding that healthy skin and good-looks are a matter of good grooming, not genes. They’re past ‘What comes after shave?’ They know it’s about regimens with the best serums and natural ingredients as the baseline for hygiene and personal style. They just want to know which ones to put together for basic maintenance plus updating.”

Market research reports point to a growing number of male consumers, with an acceptance of spending on personal care, who research products on their phones from the comfort of their couch, who care about:

  • Value, with room for indulgence
  • Their surroundings
  • Sun protection and anti-aging
  • Style trends
  • The difficulty-level of understanding what the products do

The global market for men’s grooming products is expected to exceed $43 billion by 2020. MENAJI’s Grooming Essentials Starter Kit was curated to prepare a baseline regimen for men to use that include a little more than what they would normally buy, but yet need to incorporate. For example, studies show that men understand the importance of using anti-aging products but won’t use them unless they are handy. The Grooming Essentials Starter Kit covers everything from shaving to breakouts to anti-aging for $125 and keeps it conveniently handy.

“We’re always looking to strengthen the relationship with our consumers by listening and recognizing their values, leading them to their true core wants or needs, in terms of skincare and looking good,” Viglielmo said.

 

There’s No Masking the Truth: MËNAJI Celebrates “Year of the Masque”

MENAJI Gives Shoppers Free Masque Samples So They Can Indulge in MultiMasking August 2016

A recent research report by Mintel dubbed 2015 “The Year of the Mask” indicating that the popularity of this emerging product has made it one of the hottest trends in the skincare market. Mask sales rose significantly driven by a move toward more customized skincare solutions. According to Mintel’s Facial Skincare and Anti-Aging US 2015 report, sales of masks grew to almost $30 million. Some of the key drivers were young males.

MENAJI Advanced Men’s Skincare announced this month that in August 2016 the company will be giving away samples of their luxurious Deep Cleansing Masque to celebrate the rise in popularity of this unique men’s grooming product.

MENAJI Advanced Men’s Skincare Deep Cleansing Masque for Men, made especially to address the 20% more oil production on a man’s face, increased popularity with overall mask market demand increase, said MENAJI executives.

MENAJI Advanced Men’s Skincare Deep Cleansing Masque, made especially to address the 20% more oil production on a man’s face, increased popularity with overall mask market demand increase, said MENAJI executives. “The Mask has become a staple in men’s grooming,” said Pamela Viglielmo, President of MENAJI. “From industry reports to Instagram – every guy is multi-masking!”

Multi-masking which is the exercise of using different facial masks on different areas of the face at the same time, is the preferred way of using masks now, said the Mintel report, as it customizes skincare and customers perceive an improvement in efficacy.

Additionally according to the NPD Group’s 2015’s review of Beauty Sales, what grew specifically in the category of skincare was masks in alternative formats (such as clay and paper).

Viglielmo said that MENAJI has always been aware of the benefits of clay on a man’s skin and that is why it is the key ingredient in the MENAJI Masque.

“People need masks because everyday cleansing is simply not enough to have radiant, youthful, fresh skin. Our specially formulated Masque addresses the 20% higher oil production in men’s skin that other clay and mud masks do not. Skin treatment for men begins with a deep clean to absorb oil, exfoliate dead skin and reduce pore size. Our Masque digs deep to get rid of blackheads while also enriching the skin with vitamins A, C, E, and antioxidants,” Viglielmo said.

Viglielmo also stated that people love masks because of the pampering aspect. In August, MENAJI will give away masque samples with every purchase of their skincare and cosmetics line to help those who haven’t multi-masked, get started, and those who already are multi-masking, enjoy healthier skin.

“A mask is a spa-like experience. Multi-masking forces you to cool down and relax while you wait for the treatment to work. During this downtime you can be kind to yourself, concentrate on your breathing and meditate. It’s only a few minutes but what a world of difference it does for your face and your health,” Viglielmo said.

Make a GREAT first impression: Grads and Job Seekers!

MËNAJI Skincare will help you blow away the competition.

Graduates, your timing has never been better to land a great job in your “field of dreams” in 2016.

According to a new report from the National Association of Colleges and Employers, employers expect to hire 5% more graduates from the Class of 2016 than they hired from the Class of 2015.

However not all grads make it through the interview process, according to U.S.News and World Report. Studies show some grads may get worn down by the job-seeking process and looked tired during interviews. The biggest pitfall is appearing tired. Energy should be high to make you stand out.

Part of a great presentation is a great face. So we made Grads (and all Job Seekers) their own set of performance skincare. The secret weapon to help you keep your interview game on point!

MENAJI JOB SEEKERS set includes:

  • Deep Cleansing Masque – detoxes skin and absorbs excess oil, reducing the appearance of pores, without drying skin.
  • Face & Body Scrub – a multifunctional cleanser with a unique blend of certified organic lime peel oil, jojoba, ginseng, and kelp that washes away dead skin cells, pore-clogging oil, and build-up while smoothing and firming skin.
  • Power Hydrator – a powerful, lightweight, hydrating lotion consisting of chamomile, green tea, grapefruit peel, vitamin E, aloe and Hyaluronic acid.
  • CAMO – our trademarked undetectable concealer for men which flawlessly reduces the appearance of undereye bags, pimples, blemishes, scars and tattoos.

 

Buy It Now!

READY FOR BEARD STYLE 2016?

The Designer Beard Style Isn’t a Beard At All…

Men looking to update their style in an understated way will want to adopt 2016’s most popular beard style – which is not a beard at all, but rather – The Stubble.

This look, made popular by hot and hunky Hollywood celebrities, is a brand new style in the ever-expanding list of beards. Though many have achieved the look on their own – the real designer Stubble adds a casual layer of approachability to the wearer. The Stubble also enhances a strong chin or masculinity to a weak chin.  But, although it looks “effortless,” it still does require uh… effort.

MENAJI advises any man looking to sport The Stubble this season to know where to shave and when to trim. There’s a fine line between designer Stubble and looking unclean, unkempt and sloppy.

STEP 1 – EXFOLIATE
Nothing is worse than trying to keep your Stubble free from red bumps caused by ingrown hairs. Avoid this problem by exfoliating with a good scrub like the one from MENAJI. Made with natural botanicals, and tough enough to use only once or twice a week, it can be incorporated into maintaining your Stubble style very easily. Simply remember to use your scrub on the same schedule as your Stubble landscaping.

STEP 2 – CLEAR SHAVE GEL
CLEAR is CRITICAL in order to shave the hair growing on cheekbones and temples down to the line under your cheekbones parallel to your jawline. If you can’t see what you’re doing, you will end up clean shaven whether you want to or not. We recommend MENAJI CLEAR SHAVE 3-IN-1. A transparent cooling gel, ClearShave is chock full of botanicals your skin will appreciate and is perfect for precise lines and corners.

STEP 3 – SHAPING
Cheeks: Top professional barbers suggest that if your natural stubble grows up high on your cheeks, you should shave the hair just below the cheekbone, parallel to your jawline. This should be performed every 2 to 4 days as needed.
Stache:  You should also clean up your mustache with a scissors or a precision trimmer, removing any stray hairs.
Stubble:  Then take your the trimmer (1 mm works best) and shave in the direction of hair growth. Pay close attention to how long you are trimming because you could go too short. Best Stubble shavers recommended by top barbers include i-Stubble by Conair, Philips Norelco BeardTrimmer 3500, Philips Norelco BeardTrimmer 7300.

STEP 4 – CLEANING
Look below your chin for stray hairs and stray patches that don’t grow directly underneath the jawline. Shave these unwanted hairs off.  Or for a better, more precise line, consider getting them waxed once a week.

STEP 5 – HYDRATING
Finish up with a generous amount of a hydrator to plump up and protect your newly shaved, trimmed and waxed skin. Even though you can’t see under The Stubble very well, your skin still needs to be protected and kept healthy for your Stubble to look good. We recommend the MENAJI Power Hydrator.

Remember: ALL beard styles require maintenance. Avoid growing designer Stubble if you’re not prepared to maintain it.