Real Men Choose Makeup: MËNAJI Chosen Makeup Brand for Asaf Ganot

MENAJI was recently chosen as the starting line up at the Asaf Ganot show at New York Men’s Fashion Week.

MENAJI, the creators of the best selling, iconic Urban Camouflage® corrective concealer for men, is popular with male celebrities, models and athletes alike. It recently caught the attention of designer Asaf Ganot, who chose the top selling men’s skincare line for his NYFW Men’s show.

Ganot, who credits childhood sports and, later, his college basketball career as the foundation for his style was the highlight of fashion week. His style — sophisticated, yet functional, channels the concept of “destroyed luxury”– pieces are rugged yet refined, luxurious yet understated.

With athletes and fashion going hand-in-hand, it’s no surprise that a bold designer like Ganot who’s high-end clothes appeal to a diverse audience, wanted an understated look. Pamela Viglielmo, President of MËNAJI, says, “MENAJI products capture the essence of Asaf Ganot’s textured, rugged, refined style to represent a man who is comfortable with himself, authentic and real, whether on the street, field or runway. I like to say that MENAJI provides easy to wear men’s makeup, grooming and skincare tools for “real men” to uncover their authentic and best self.”

With NYMFW happening again in July, MENAJI looks forward to working with exciting top talent like Asaf Ganot. As men’s fashion events and exciting runway shows dictate products that work and deliver a natural look, MËNAJI will be there!

Shave. Save Water. Repeat. – Water Saving Grooming Tips

To help bring awareness to the global water scarcity crisis, MËNAJI Advanced Men’s Skincare continues its water saving campaign #SaveWater on World Water Day 2017. The MENAJI #SaveWater Campaign reminds guys to conserve water, turn off their faucets when they groom and choose products that require little to no water use in their daily routines including our Clear Shave 3-in-1 Formula and Power Hydrator.

Other Water Saving Tips

Firmly Turn Off Your Faucets
Just a small drip from your bathroom sink can waste up to 20 gallons of water a day, and that number increases with every faucet within the home.

Increase the Efficiency of Your Laundry
Only wash a load of clothes when they completely fill the machine; don’t waste an entire spin and rinse cycle on a lone pair of jeans. You might also consider the purchase of an Energy Star washer, which reduces a load by 10-20 gallons on average.

Change Your Grooming Habits
You probably already know you shouldn’t leave the water running while you brush your teeth. But did anyone ever tell you about shaving? You’ll save tons of water if you fill the sink instead of turning on the tap every time you rinse your razor. The same goes for washing your face or wetting your hair. Our Clear Shave 3-in-1 product which requires NO water while moisturizing the skin. Also: skip washing your hair every day which only dries out the scalp.

Check For Leaks
Check all the plumbing and piping within your home. Is anything wet or rusted? Anything showing signs of corrosion? Even if you don’t see any conspicuous dripping, check for water damage on the floor and walls. If it’s there, something is leaking. Investing in a visit from the plumber now could save you big money in the future!

Fix Your Showers
Everyone likes a long, hot shower, but all that time you spend warming up the water is wasting it. Install insulation over your pipes and you’ll have hot water ready almost instantly. You can also purchase a “flow low” water-saving shower head that will save you up to two gallons a minute.

According to Treehugger.com, when the average American takes even a 5-minute shower, he or she uses more water than an average person in a poverty-stricken area of a developing country uses in a whole day.

Stop Unnecessary Flushing
It takes five to seven gallons of water to flush a toilet. How many times have you flushed a single tissue or cigarette butt? Save your trash for the actual trash can.

Store Water Bottles in the Fridge
Most of us need cold water on a regular basis, whether it’s for drinking, washing vegetables or cleaning up a spill. But running the tap and waiting for it to cool will waste several gallons of perfectly good water, rather just fill a few bottles and keep them stored in the fridge for later use.

Need a Car Wash? Be Careful With the Hose
Washing your car the traditional way, with the hose running at full blast, will spill a staggering 150 gallons of water. Instead, fill a bucket with soapy water and bring out the hose only for the final rinse. You should consider a professional wash if you’re truly dedicated to reducing your environmental impact.

Urban Camouflage® Undereye Dark Circle Concealer Featured in Birchbox’s New “Eye Care Essentials Kit”

Concealer For Men

Birchbox customers know that the perks at Birchbox can be amazing – but now Birchbox has released a new Gift With Purchase for the guys — and it’s a real eye opener.

For a limited time and while supplies last the “Eye Care Essentials Kit” will be available online to any Birchbox customer who spends $65 or more of full-size products from the Birchbox Shop. The “Eye Care Essentials Kit” includes Brickell Eye Balm, Kiehl’s Midnight Recovery Eye and MENAJI Urban Camouflage® undereye dark circle concealer.

According to Kyle Bergman, Buyer and Curator for Birchbox Man | Merchant, Men’s Grooming & Lifestyle, the VIP box was created in response to a growing demand for these specific products. Bergman said they curated the box to tackle crow’s feet, dark circles, puffy under-eye bags.

“We realized we needed to offer a strategic eye care category when our sales and search analysis showed that skincare was the fastest growing category, and eye care was the fastest growing category within that,” Bergman said.

MENAJI Urban Camouflage® will be featured in only the “Light” shade this go around, but the full collection of MENAJI Urban Camouflage® shades is available in the men’s section at Birchbox’s flagship store or online. The “Eye Care Essentials Kit” GWP can only be found online at www/birchbox.com in the men’s section drop down under “Gifts With Purchase. Customers are asked to use code EYECARE at checkout.

Introducing our new Makeup Starter Kit for Men

Men's Makeup Starter Set

This fall, MENAJI launches their Makeup Starter Kit for Men to make it even less complicated for men to learn how to cover up their minor skin imperfections.The Makeup Starter Kit for Men includes the two most iconic MENAJI products that have been best-selling corrective cosmetics for years: MENAJI Urban Camouflage®, an organic concealer that is virtually undetectable and the original HDPV Anti-Shine Powder.

The simple, easy-to-use MENAJI Urban Camouflage® concealer for men was the original category creator for all men’s makeup that has become MENAJI’s breakaway hit, and is cruelty-free, paraben-free, chemical free, fragrance-free, rich in anti-oxidants, with skin nourishing grape seed oil and natural Vitamin E.

HDPV Anti-Shine Powder is the world’s original oil and shine blotter for men that also covers minor skin imperfections and leaves a smooth, even skin tone.

“We’ve found that men want a simple way to cover up redness, pimples, scars, dark under-eye circles and a shiny forehead, but don’t want to deal with women’s makeup and the overwhelming amount of their brands and products. We know they want few products and they’d prefer that these products come from a men’s-only skincare line. And, as men increase their use of concealers, we want to make this process affordable and simple,” said Pamela Viglielmo, President of MENAJI.

“This is not about transformative makeup like foundation, contouring, brow liners or lip stain that’s super-obvious. It’s about subtle, virtually undetectable cover-up that helps a man achieve a fresh and more youthful appearance. Let’s face it, who wants to be seen with a huge pimple on your face, an oily forehead or chin, or tired eyes?”

The Makeup Starter Kit for Men costs $55 and comes in a small, black bag made from water- and stain-resistant ballistic nylon ready to toss into a Dopp Kit or suitcase. Each bag is smartly finished with MENAJI branded pull tags, and measures 9cm x 5cm x 9cm.

MËNAJI’s ClearShave 3-in1 Featured In Top Beauty Awards 2016

Our ClearShave 3-in-1 Formula’s #SaveWater Campaign is a Finalist in the ICMAD CITY Awards for “Best Cause Marketing”

MENAJI Advanced Men’s Skincare, a pioneering brand of men’s healthy, natural grooming products that emerged before men’s grooming boomed, is in the headlines again, this time as a finalist in one of the industry’s most prestigious awards: the 2016 Cosmetic Innovator of the Year (CITY) Awards.

Established by the Independent Cosmetic Manufacturers and Distributors (ICMAD) in 1995, the CITY Awards honors only the most creative companies, entrepreneurs, new products, package designs and marketing programs in the industry, and is considered the gold-standard award in the independent beauty industry.

The only men’s shave gel that does not lather and saves 3 gallons of water during your morning grooming routine, the ClearShave 3-in-1 Formula by MENAJI.
More than 120 entrants convened for the awards ceremony held during CosmoProf North America on July 25, 2016, at the Mandalay Bay Resort and Casino in Las Vegas.

This year, MENAJI’s #SaveWater campaign was recognized as a finalist as one of the industry’s most innovative Best Cause Marketing campaigns.

#SaveWater, a “social good” campaign with the theme of water conservation, was launched by MENAJI on March 22 World Water Day 2016, in an effort to bring awareness to the global water scarcity crisis. The MENAJI #SaveWater Campaign challenges guys to turn off their faucets when they groom and choose products that require little to no water use in their daily routines and featured MENAJI’s ClearShave 3-in-1 Formula as a product that is socially-conscious about water scarcity by not requiring water usage to achieve a result that typically requires water.

ClearShave 3-in-1 Formula is also on demand by makeup professionals, because makeup artists are often faced with grooming celebrities on set, red carpets, or in front of the TV without access to water.

The #SaveWater campaign is also multi-tiered, as it aims to educate, by giving monthly tips on how to save water, encouraging men to “turn off their faucets” during grooming time by using MENAJI ClearShave 3-in-1 Formula, and giving away one ClearShave every month. MENAJI #SaveWater will run from March 22, 2016 until the end of December 2016 and will feature contests and giveaways throughout the year using #SaveWater to remind everyone that every effort helps — using “Water-Free Luxury” products, and “turning off the faucet” in their daily grooming routine.

MENAJI ClearShave 3-in-1 Formula shave gel is a multifunctional shave product designed to be a cut above regular shave gels, said MENAJI President Pamela Viglielmo. ClearShave doesn’t sting thanks to its natural botanicals, and doesn’t lather. Because it is a clear gel, a man can shave his face, head, and entire body quickly and precisely. It was developed to be used anywhere and anytime without the need for water (such as a gym, on film location, on a plane, at an airport, etc.).

MENAJI ClearShave 3-in-1 Formula continues to be a favorite since its launch in 2015, hailed as one of the best new products of the year by bloggers, consumers and makeup artists alike.

“We’re honored to have been competing against some of the world’s most innovative products and people in the industry. We’re thrilled #SaveWater got picked as a finalist in “Best Cause Marketing” because research reports reveal that global shortages will make water an increasingly precious and politically-charged commodity. We worked a long time to develop ClearShave to be the shave gel of the future. It’s more than a product; it’s a movement,” said Viglielmo.

There’s No Masking the Truth: MËNAJI Celebrates “Year of the Masque”

MENAJI Gives Shoppers Free Masque Samples So They Can Indulge in MultiMasking August 2016

A recent research report by Mintel dubbed 2015 “The Year of the Mask” indicating that the popularity of this emerging product has made it one of the hottest trends in the skincare market. Mask sales rose significantly driven by a move toward more customized skincare solutions. According to Mintel’s Facial Skincare and Anti-Aging US 2015 report, sales of masks grew to almost $30 million. Some of the key drivers were young males.

MENAJI Advanced Men’s Skincare announced this month that in August 2016 the company will be giving away samples of their luxurious Deep Cleansing Masque to celebrate the rise in popularity of this unique men’s grooming product.

MENAJI Advanced Men’s Skincare Deep Cleansing Masque for Men, made especially to address the 20% more oil production on a man’s face, increased popularity with overall mask market demand increase, said MENAJI executives.

MENAJI Advanced Men’s Skincare Deep Cleansing Masque, made especially to address the 20% more oil production on a man’s face, increased popularity with overall mask market demand increase, said MENAJI executives. “The Mask has become a staple in men’s grooming,” said Pamela Viglielmo, President of MENAJI. “From industry reports to Instagram – every guy is multi-masking!”

Multi-masking which is the exercise of using different facial masks on different areas of the face at the same time, is the preferred way of using masks now, said the Mintel report, as it customizes skincare and customers perceive an improvement in efficacy.

Additionally according to the NPD Group’s 2015’s review of Beauty Sales, what grew specifically in the category of skincare was masks in alternative formats (such as clay and paper).

Viglielmo said that MENAJI has always been aware of the benefits of clay on a man’s skin and that is why it is the key ingredient in the MENAJI Masque.

“People need masks because everyday cleansing is simply not enough to have radiant, youthful, fresh skin. Our specially formulated Masque addresses the 20% higher oil production in men’s skin that other clay and mud masks do not. Skin treatment for men begins with a deep clean to absorb oil, exfoliate dead skin and reduce pore size. Our Masque digs deep to get rid of blackheads while also enriching the skin with vitamins A, C, E, and antioxidants,” Viglielmo said.

Viglielmo also stated that people love masks because of the pampering aspect. In August, MENAJI will give away masque samples with every purchase of their skincare and cosmetics line to help those who haven’t multi-masked, get started, and those who already are multi-masking, enjoy healthier skin.

“A mask is a spa-like experience. Multi-masking forces you to cool down and relax while you wait for the treatment to work. During this downtime you can be kind to yourself, concentrate on your breathing and meditate. It’s only a few minutes but what a world of difference it does for your face and your health,” Viglielmo said.

Menaji Returns To New York Fashion Week

Men's Fashion Week

Male-Specific #NYFW:MENS Lures Pioneer Mens Cosmetic Brand to Step into the Limelight for Loris DIRAN at the HG CONTEMPORARY Gallery in Manhattan and More…

MENAJI Advanced Men’s Skincare, the first brand to create fast-acting corrective skincare and HD cosmetics for men, returned to New York Fashion Week (NYFW) this year supporting several designers during New York Fashion Week: Men’s (NYFW: MENS) held July 11 – 14. This global event proved to be the perfect venue to promote MENAJI, rounding out the theme of all-male models, fashion and grooming.

Pamela Viglielmo, President of MENAJI, said that for years, many women’s makeup brands with deeper pockets have dominated the NYFW space due to sponsorship demands and makeup artists who had more expertise with those products. Finally the men’s category is as important as the women’s.

However when the Council of Fashion Designers of America launched NYFW: MENS, a standalone showcase for American men’s fashion in 2015, they may not have anticipated the shift by some designers to use male-only cosmetics. A report by Mashable also quoted a study by Euromonitor that shows men’s grooming in the U.S. is estimated to become a $6.5 billion industry in less than two years.

Expert makeup artists, too, who had experience or wanted experience using men’s cosmetics lines flocked in to create neutral, natural-looking lightly-enhanced visages on the models for SS17 styles. Male attendees, too, aware of the trend were either using some form of cosmetics or interested in learning how.

“We participated in NYFW a few years back before NYFW:MENS became official. But this year it is much different” said Viglielmo.  “There’s a dedicated time and space set aside for men now – NYFW:MENS. We’re honored and privileged to have worked with some of the hippest designers through some of the most knowledgeable makeup artists.  We welcomed multiple requests through Instagram and Facebook for product and demos for the shows and supported three designers!”

This year, MENAJI was selected for the perfect assortment of products, for the full look for established Loris DIRAN’s SS17 show at the HG Contemporary Gallery. Loris Diran is an award-winning, New York-based, Armenian-American designer who has worked for such super houses as CHANEL and VERSACE. Through the expertise of a talented team of makeup artists familiar with MENAJI, led by Lucie Nguyen, the collection shone exuberantly.

Loris DIRAN, who needed a sun-kissed glow, was very pleased with MENAJI’s effortless enhancement, said his collection was not about color, but instead the subtraction of color.

“(In my collection for SS17) Fabrics are meant to be sun-bleached and of the palest tones with just a splash of foliage green. Joined with the black and bone grouping, it creates a story of textures and rustic detail, reminiscent of traditional South American style. Proportions are a juxtaposition of elongated shirts and jackets, with shorter, shrunken pant lengths, all to convey a romantic vision for Summer 2017,” said DIRAN.

“NYFW:MENS was the perfect showcase for MENAJI which simply enhances a natural look,” Viglielmo said.

MENAJI also contributed to designer Orlebar Brown’s “Swimming in the Sky” presentation of luxury resort and swimwear, as well as supported emerging designer Corey Woods on his premiere launch of “The Irvington Collection” Yerise by Yeroc & Co. Woods has an existing line of luxury eyewear, YERISE: The Eyefull Tower Collection SS17.

Selfie-Ready Concealer For Men Ahead of Its Time, Comes of Age

Concelaer For Men

In the female-dominated beauty industry, one American beauty company has been carving out a niche for men by shaking things up for more than 15 years – MENAJI. Now MENAJI is re-launching one of its hero products, an undetectable concealer for men, with a new and improved, official title.

MENAJI specializes in men’s quick-fix, easy-to-use skincare + men’s cosmetics. Since 2000, MENAJI was the first to develop a world-class beauty brand for men, first to have created men’s cosmetics for consumers and first to introduce men’s beauty kits/travel kits.

Now that style trends have finally caught up with MENAJI’S revolutionary products and men’s makeup is the new frontier in men’s grooming, MENAJI Advanced Men’s Skincare announced today that it has trademarked its number 1 best-seller – the Urban Camouflage®, also known as the Urban CAMO™.

“The Urban CAMO is a category pioneer in men’s grooming because it was the first undetectable concealer specifically made for a man to use easily on his skin. It has always been a man’s best-kept secret weapon – his investment in confidence – and our understated breakaway hit,” said MENAJI President Pamela Viglielmo. “And now we’ve made it official.”

Many know that the MENAJI Urban CAMO™ is the original concealer for men, but what they may not know is that it is organic makeup, (cruelty-free, paraben-free, fragrance-free, and rich in anti-oxidants). According to Viglielmo, lately, many other companies both large and small, which have women’s brands, have introduced men’s versions of products in this category.

Despite this, said Viglielmo, Urban CAMO™ continues to be tailored to the brand’s target male audience, while staying true to its goal – to make men feel more confident by correcting/covering blemishes, dark undereye circles, nicks/cuts, and pimples. The Urban CAMO™ also comes in a small, lip-balm tube with collared dispenser.

“Men don’t need to be emasculated by using women’s formulas for concealers in wands or pens. Urban CAMO is made specifically for a man’s skin.’ Their skin is thicker, oilier, hairier, with larger pores.  It’s essential to have a professional-quality product for only men’s skin, in masculine packaging, that’s easy to use, and is undetectable. It makes a man not just “photo-ready,” but “selfie-ready” for all their online and offline moments without any filter.” Viglielmo said.

“Urban CAMO is for men who understand that their look is important to their personal and professional success. They need this tool.”

Urban CAMO™ Concealer  SRP $26.00 (0.35 fl oz)

  • Organic
  • Easy to use for a flawless look for face, Under eyes, and neck
  • High coverage for inflamed zits, blackheads and blemishes, dark circles undereyes, and unwanted discoloration anywhere on the body
  • Small lip-balm style dispenser

Mënaji’s First Annual Barber Night

Jeff Grainger of Sinatra Sintennial, Luis of Fade2Famous, and Shawn Punch, top fashion photographer and Mënaji Man

Mënaji hosted an evening for barbers and their friends to eat, drink, relax and let the good times roll while learning about the latest products from an iconic men’s skincare brand. “This event is the first of its kind for barbers – those guys on the front line of the country’s most lucrative industry of men’s grooming, in the position of setting the trends that are leading the way into 2016,” said Pamela Viglielmo, President of Mënaji. Barber Night was held on November 2 at NYY Steak, which brings signature touches from the world champion New York Yankees to its world-class restaurants.

Mënaji Supports MNF Charity Event Hosted by NY Giant Rashad Jennings

Mënaji Man Nick Slay and NY Giant Rashad Jennings

An elite, star-studded group of football fans and friends gathered to support the Rashad Jennings Foundation on Monday, October 5 at The Royal NYC and Mënaji Advanced Men’s Skincare was there to support. Hosted by Rashad Jennings in partnership with Label 55 and Fashion Stylist Megan Averbuch, the event was held to benefit his foundation. The star-studded event featured some of today’s present and past NFL players as well as other professional athletes and celebrities mingling with fashionistas, entertainers, and industry professionals. Revelers came to watch football, dance to the beats of DJ Auston Mills and to sample some of the trendy sports bar fare served up at The Royal.

Greeted instantly by paparazzi and enticed by the chance to win autographed jerseys, a full-throttle Mënaji grooming basket, luxury sneakers, sunglasses and more, fans flooded the hotel to “see and be seen,” participate in the silent auction and raffle, and enjoy an evening that all went to help educate, inspire and encourage youth everywhere through the Foundation’s three main initiatives: The RJF Reading Challenge, Mentorship and Camp 180.

Some of the event’s notable attendees included NY Giant Rashad Jennings himself, NY Giant Rueben Randle, NY Giant Andre Williams, NY Giant Jon Casillas, NY Giant Jonathan Hankins, NY Jet Jeff Cumberland, NY Knick Cleanthony Early, Former NY Jet Donald Strickland, Former NY Jet & Chicago Bear Steve Maneri, Former NY Jet Bobby Jackson, Former NY Jet Erik Coleman, Former Detroit Piston Mark Hughes, Recording Artist Driicky Graham, Recording Artist Xavier White, Hot 97’s DJ Relly Rell, Tracy G from Sway In The Morning and Actor Gbenga Akinnagbe.

The event was highly successful as the charity met its goal and generated more than $5,000 to benefit The Rashad Jennings Foundation.

“It’s great that athletes love our brand,” said Lederer, “but what’s more important is that we love our athletes back. These guys work so hard. They can count on us to be there to support the endeavors they truly cherish.”

Among the other premier brands supporting and sponsors were: Wantickets.com, Rocksmith Clothing, BarnBurner, Schuyler 4 Showroom, Alberto Pants, Codice, Carl Gross, Haupt, Sisley, YEROC By Corey Woods, OneGround Footwear, Little Miracles Beverages, Lulu DK and TFHitting Room.