New Product: Power Hydrator PLUS

Tinted Moisturizer with SPF 30

Multi-Functional, Anti-Pollution Grooming Product Created Specifically for Men Provides Tinted Moisturizer with SPF 30 Sunscreen

Tinted Moisturizer For MenPOWER HYDRATOR PLUS SPF 30, MENAJI Advanced Men’s Skincare’s bold new entry into the men’s beauty arena, reinforces the idea that it still dominates by introducing an everyday, multifunctional tinted skincare product with masculine appeal.

Like its predecessor, MENAJI’s POWER HYDRATOR Aftershave, POWER HYDRATOR PLUS is a lightweight multi-purpose aftershave moisturizer that hydrates using both natural anti-oxidant botanicals such as Chamomile, Vitamin E and Green Tea, with soothing organic Aloe Vera to soften and brighten dull skin. Both are finished with refreshing grapefruit peel to make the skin feel invigorated. But the new POWER HYDRATOR PLUS levels up with sheer color and paired with strong UVA-blocking anti-cancer sunscreen to create a high performance tinted moisturizer for men.

“Our world is complex. This simplifies your morning routine and protects your most valuable asset: your face,” says MENAJI President Pamela Viglielmo.

For years, MENAJI has introduced innovative products for men to constantly enhance the quality of their lives and their natural, masculine beauty.

This product addition will anchor MENAJI Skincare firmly in the athleisure product category as well. The rich, new formula, loaded with soothing botanicals, is making its debut as more and more active men look for genderless products in makeup, sunscreen and moisturizers.

Features & Benefits:

  • Evens out skin tone
  • Smooths wrinkles
  • Lightweight for all-day wear
  • Easy to use non-messy formula
  • Won’t clog pores
  • Moisturizes
  • SPF 30
  • Soothing botanical-based formula for healthy coverage
  • Convenient 2 FL OZ. formula is multifunctional sheer tint, moisturizer and sunscreen all in one.

POWER HYDRATOR PLUS SPF 30 retails for $42.00, is made in the USA and available online at www.menaji.com and participating retailers nationwide.

 

Why Are Men More Likely Than Women to Get Skin Cancer?

With May being Skin Cancer Awareness Month, we want to spread the word about the importance of using products with sunscreen and and other ways you can protect yourself against the third most common form of cancer among those 15-39 years old. (source: skincancer.org)

Men, especially those with lighter skin, are more likely than anybody else to get skin cancer, including melanoma—the deadliest kind of skin cancer.

Men tend to get more sun exposure than women. Men spend more time outside over their lifetimes than women, and they’re more likely to work outdoors than women. Women’s personal care products, like moisturizer and makeup, often contain sunscreen, while many products for men don’t.

About one-third of U.S. adults get sunburned each year. Sunburn, which can increase your risk of getting skin cancer, is common among white men, young adults, and men who tan indoors. When outside on a sunny day for more than an hour, only about 14% of men use sunscreen on both their face and other exposed skin.

Easy Ways to Protect Yourself

It’s easy to protect yourself from UV exposure—

  • Long-sleeved shirts, pants, and a wide-brimmed hat offer the best protection. If you’re wearing a baseball cap or short-sleeved shirt, make sure to put sunscreen on your ears, neck, and arms.
  • Stay in the shade as much as possible between 10 a.m. and 4 p.m., which are peak times for sunlight.
  • Use a broad spectrum sunscreen of at least SPF 15 on any exposed skin, and don’t forget to reapply it every two hours, as well as after swimming, sweating, or toweling off.
  • If you work outdoors, ask about sun protection at your job, like wearing sun-protective clothing.
  • Avoid indoor tanning.

(source: CDC cdc.gov)

To make it easier than ever to incorporate sun protection into your daily grooming routine, we’ve introduced POWER HYDRATOR PLUS tinted moisturizer paired with strong UVA-blocking anti-cancer sunscreen for men. This multi-functional product eliminates the extra step to help moisturize, enhance and even skin tone while also protecting the skin from sun damage. Available soon in both stores and online, this new product is a natural addition to the MËNAJI line, as it incorporates healthy skincare and cosmetic improvement with sun protection.   

Helping Raise Awareness of Global Water Crisis

MËNAJI Donates to Thirst Project’s Annual Fundraiser

Just in time for Earth Day, MENAJI® is proud to support Thirst Project, as part of their #SaveWater campaign to raise awareness of the global water crisis which affects 663 million people worldwide. Thirst Project develops outreach programs that educate and empower individuals and schools to raise awareness of water scarcity and help bring positive social change.

Through their fundraising efforts and a year-long social media outreach campaign, MENAJI® is tied to this worthy cause.  At the recent Thirst Gala’s annual fundraiser, MENAJI® provided ClearShave 3-in-1 Formula, a men’s grooming essential that requires no water, to this event.  The Thirst Project presented a unique photograph/multimedia exhibition which was held in Los Angeles this year on April 18.  Thirst Gala is hosted by various celebrities to educate and engage guests, and connect them first hand to the people and communities worldwide who they help.

Best known for undetectable cosmetics for men, MENAJI® has led the men’s grooming industry with pioneering products that have been category creators for almost 20 years. Now MENAJI® is bringing awareness about water scarcity and access to consumers who care, with grooming products that help save water such as their ClearShave 3-in-1 Formula.

MENAJI’s #SaveWater campaign was started in 2016 and featured contests and giveaways throughout the year to remind everyone that every effort helps — by using “water-free” products, and “turning off the faucet” during their daily grooming routine.

“We are committed to solving the global water crisis while developing new products to help guys look their best. We want our #SaveWater campaign and partnership with Thirst Project to inspire people to save water and take care of the earth as they take care of themselves,” says Pamela Viglielmo, President of MENAJI®.

About Thirst Project

4,100 children under the age of five will die today from drinking unsafe water. Thirst Project is the world’s largest nonprofit youth water organization, that travels across the United States speaking at schools to educate students about the global water crisis. 100% of all student and public donations they raise go directly to funding freshwater wells on the ground in developing nations and impoverished communities to provide people with safe, clean water. In just eight years, Thirst Project has activated more than 400,000 students on 320 campuses across the United States who have raised $8 Million, 100% of which has been used to give more than 320,000 people in 13 countries safe, clean water.

Real Men Choose Makeup: MËNAJI Chosen Makeup Brand for Asaf Ganot

MENAJI was recently chosen as the starting line up at the Asaf Ganot show at New York Men’s Fashion Week.

MENAJI, the creators of the best selling, iconic Urban Camouflage® corrective concealer for men, is popular with male celebrities, models and athletes alike. It recently caught the attention of designer Asaf Ganot, who chose the top selling men’s skincare line for his NYFW Men’s show.

Ganot, who credits childhood sports and, later, his college basketball career as the foundation for his style was the highlight of fashion week. His style — sophisticated, yet functional, channels the concept of “destroyed luxury”– pieces are rugged yet refined, luxurious yet understated.

With athletes and fashion going hand-in-hand, it’s no surprise that a bold designer like Ganot who’s high-end clothes appeal to a diverse audience, wanted an understated look. Pamela Viglielmo, President of MËNAJI, says, “MENAJI products capture the essence of Asaf Ganot’s textured, rugged, refined style to represent a man who is comfortable with himself, authentic and real, whether on the street, field or runway. I like to say that MENAJI provides easy to wear men’s makeup, grooming and skincare tools for “real men” to uncover their authentic and best self.”

With NYMFW happening again in July, MENAJI looks forward to working with exciting top talent like Asaf Ganot. As men’s fashion events and exciting runway shows dictate products that work and deliver a natural look, MËNAJI will be there!

Shave. Save Water. Repeat. – Water Saving Grooming Tips

To help bring awareness to the global water scarcity crisis, MËNAJI Advanced Men’s Skincare continues its water saving campaign #SaveWater on World Water Day 2017. The MENAJI #SaveWater Campaign reminds guys to conserve water, turn off their faucets when they groom and choose products that require little to no water use in their daily routines including our Clear Shave 3-in-1 Formula and Power Hydrator.

Other Water Saving Tips

Firmly Turn Off Your Faucets
Just a small drip from your bathroom sink can waste up to 20 gallons of water a day, and that number increases with every faucet within the home.

Increase the Efficiency of Your Laundry
Only wash a load of clothes when they completely fill the machine; don’t waste an entire spin and rinse cycle on a lone pair of jeans. You might also consider the purchase of an Energy Star washer, which reduces a load by 10-20 gallons on average.

Change Your Grooming Habits
You probably already know you shouldn’t leave the water running while you brush your teeth. But did anyone ever tell you about shaving? You’ll save tons of water if you fill the sink instead of turning on the tap every time you rinse your razor. The same goes for washing your face or wetting your hair. Our Clear Shave 3-in-1 product which requires NO water while moisturizing the skin. Also: skip washing your hair every day which only dries out the scalp.

Check For Leaks
Check all the plumbing and piping within your home. Is anything wet or rusted? Anything showing signs of corrosion? Even if you don’t see any conspicuous dripping, check for water damage on the floor and walls. If it’s there, something is leaking. Investing in a visit from the plumber now could save you big money in the future!

Fix Your Showers
Everyone likes a long, hot shower, but all that time you spend warming up the water is wasting it. Install insulation over your pipes and you’ll have hot water ready almost instantly. You can also purchase a “flow low” water-saving shower head that will save you up to two gallons a minute.

According to Treehugger.com, when the average American takes even a 5-minute shower, he or she uses more water than an average person in a poverty-stricken area of a developing country uses in a whole day.

Stop Unnecessary Flushing
It takes five to seven gallons of water to flush a toilet. How many times have you flushed a single tissue or cigarette butt? Save your trash for the actual trash can.

Store Water Bottles in the Fridge
Most of us need cold water on a regular basis, whether it’s for drinking, washing vegetables or cleaning up a spill. But running the tap and waiting for it to cool will waste several gallons of perfectly good water, rather just fill a few bottles and keep them stored in the fridge for later use.

Need a Car Wash? Be Careful With the Hose
Washing your car the traditional way, with the hose running at full blast, will spill a staggering 150 gallons of water. Instead, fill a bucket with soapy water and bring out the hose only for the final rinse. You should consider a professional wash if you’re truly dedicated to reducing your environmental impact.

Urban Camouflage® Undereye Dark Circle Concealer Featured in Birchbox’s New “Eye Care Essentials Kit”

Concealer For Men

Birchbox customers know that the perks at Birchbox can be amazing – but now Birchbox has released a new Gift With Purchase for the guys — and it’s a real eye opener.

For a limited time and while supplies last the “Eye Care Essentials Kit” will be available online to any Birchbox customer who spends $65 or more of full-size products from the Birchbox Shop. The “Eye Care Essentials Kit” includes Brickell Eye Balm, Kiehl’s Midnight Recovery Eye and MENAJI Urban Camouflage® undereye dark circle concealer.

According to Kyle Bergman, Buyer and Curator for Birchbox Man | Merchant, Men’s Grooming & Lifestyle, the VIP box was created in response to a growing demand for these specific products. Bergman said they curated the box to tackle crow’s feet, dark circles, puffy under-eye bags.

“We realized we needed to offer a strategic eye care category when our sales and search analysis showed that skincare was the fastest growing category, and eye care was the fastest growing category within that,” Bergman said.

MENAJI Urban Camouflage® will be featured in only the “Light” shade this go around, but the full collection of MENAJI Urban Camouflage® shades is available in the men’s section at Birchbox’s flagship store or online. The “Eye Care Essentials Kit” GWP can only be found online at www/birchbox.com in the men’s section drop down under “Gifts With Purchase. Customers are asked to use code EYECARE at checkout.

Two New Holiday Sets for Men

Holiday sets for men

This holiday season get ready to experience new ways to experiment with some of MENAJI’s most iconic products: Urban Camouflage®, 911 Eye Gel, Anti-Aging Eraser, and ClearShave 3-in-1 Formula – ready to deliver the best-looking skin that the season’s events require.

MENAJI announced two new luxury skincare holiday sets for this season that will make men not think twice about leaving home wearing BLACK TIE or NAKED.

MENAJI Advanced Men’s Skincare invites men to go BLACK TIE or NAKED this season with two new luxury skincare holiday sets. Both sets contain iconic MENAJI products at holiday gift set prices.

BLACK TIE Set was created for semi-formal to formal events.

MENAJI BLACK TIE set comes in a repurposed cigar box and includes:

  • ClearShave
  • Anti-Aging Eraser
  • Power Hydrator
  • 911 Eye Gel
  • Lip Agent

$120

NAKED was created for everything else, such as holiday parties, family parties, office parties, clubbing, visiting, and holiday outings – wherever a man just wants to look good including lounging by the fire on a bear skin rug.

MENAJI NAKED set comes in a repurposed cigar box and includes:
ClearShave
911 Eye Gel
Lip Agent
Urban Camouflage

$70

As the name implies, NAKED is pure skincare loaded with antioxidants and vitamins to nourish the skin, as well as Urban Camouflage®, to cover any minor imperfections.

Both sets are available only on menaji.com.

 

Introducing our new Makeup Starter Kit for Men

Men's Makeup Starter Set

This fall, MENAJI launches their Makeup Starter Kit for Men to make it even less complicated for men to learn how to cover up their minor skin imperfections.The Makeup Starter Kit for Men includes the two most iconic MENAJI products that have been best-selling corrective cosmetics for years: MENAJI Urban Camouflage®, an organic concealer that is virtually undetectable and the original HDPV Anti-Shine Powder.

The simple, easy-to-use MENAJI Urban Camouflage® concealer for men was the original category creator for all men’s makeup that has become MENAJI’s breakaway hit, and is cruelty-free, paraben-free, chemical free, fragrance-free, rich in anti-oxidants, with skin nourishing grape seed oil and natural Vitamin E.

HDPV Anti-Shine Powder is the world’s original oil and shine blotter for men that also covers minor skin imperfections and leaves a smooth, even skin tone.

“We’ve found that men want a simple way to cover up redness, pimples, scars, dark under-eye circles and a shiny forehead, but don’t want to deal with women’s makeup and the overwhelming amount of their brands and products. We know they want few products and they’d prefer that these products come from a men’s-only skincare line. And, as men increase their use of concealers, we want to make this process affordable and simple,” said Pamela Viglielmo, President of MENAJI.

“This is not about transformative makeup like foundation, contouring, brow liners or lip stain that’s super-obvious. It’s about subtle, virtually undetectable cover-up that helps a man achieve a fresh and more youthful appearance. Let’s face it, who wants to be seen with a huge pimple on your face, an oily forehead or chin, or tired eyes?”

The Makeup Starter Kit for Men costs $55 and comes in a small, black bag made from water- and stain-resistant ballistic nylon ready to toss into a Dopp Kit or suitcase. Each bag is smartly finished with MENAJI branded pull tags, and measures 9cm x 5cm x 9cm.

Taking the Guesswork Out of Grooming Essentials for Men

Grooming Starter Kit for Men

MENAJI Advanced Men’s Skincare announced this month it is launching a newly curated skincare set for men that takes the guesswork out of which grooming essentials they will need for their 2017 skincare regimens.

MENAJI President Pamela Viglielmo said that MENAJI curated the Grooming Essentials Starter Kit for men based on customer demands for the best products to begin a daily skincare regimen, and suggestions for additional products whose benefits are layered with each daily use. She also wanted it to be the most comprehensive so the Grooming Essentials Starter Kit is good for and invigorating cleanse, exfoliation, shave prep, wet or dry shaving, preventing ingrown hairs, toning, moisturizing, anti-aging, fine lines, cracked lips, breakouts, and spot coverage.

“Every year we see customers who are more and more educated about healthy ingredients, such as apple stem cell, and they want to know what they can use to begin or improve their morning routines,” said Viglielmo. “Customers are beyond understanding that healthy skin and good-looks are a matter of good grooming, not genes. They’re past ‘What comes after shave?’ They know it’s about regimens with the best serums and natural ingredients as the baseline for hygiene and personal style. They just want to know which ones to put together for basic maintenance plus updating.”

Market research reports point to a growing number of male consumers, with an acceptance of spending on personal care, who research products on their phones from the comfort of their couch, who care about:

  • Value, with room for indulgence
  • Their surroundings
  • Sun protection and anti-aging
  • Style trends
  • The difficulty-level of understanding what the products do

The global market for men’s grooming products is expected to exceed $43 billion by 2020. MENAJI’s Grooming Essentials Starter Kit was curated to prepare a baseline regimen for men to use that include a little more than what they would normally buy, but yet need to incorporate. For example, studies show that men understand the importance of using anti-aging products but won’t use them unless they are handy. The Grooming Essentials Starter Kit covers everything from shaving to breakouts to anti-aging for $125 and keeps it conveniently handy.

“We’re always looking to strengthen the relationship with our consumers by listening and recognizing their values, leading them to their true core wants or needs, in terms of skincare and looking good,” Viglielmo said.