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MËNAJI Partners with Barneys New York for a Pop-up Series of Emerging Luxury Brands

Men's Makeup in New York

MËNAJI featured in Barneys for a limited time where men can connect with innovative skincare products firsthand.

MËNAJI, the leading men’s skincare company, and Barneys New York announced that they are coming together for a rotating pop-up series in the Madison Avenue flagship store. The luxury specialty retailer will be featuring innovative brands in skincare, cosmetics and grooming.

“It’s a natural partnership considering MËNAJI is the first men’s skincare line to introduce the best, most cutting-edge products specific to a man’s needs while Barneys is the established luxury retailer known for featuring vanguard indie brands. We’ve been fortunate to be recognized by premium retailers who understand the strides MËNAJI has made in this niche industry,” says Pamela Viglielmo, President of MËNAJI Worldwide.

MËNAJI products will be available on the main floor Men’s space from November 19 to December 2. “Barneys New York customers are always looking for the latest in beauty and skincare,” said Jennifer Miles, Vice President, Divisional Merchandise Manager, Cosmetics, Barneys New York. “The beauty pop-up series at our Madison Avenue flagship give us the opportunity to showcase the newest up-and-coming brands and constantly satisfy the curiosity of our customers.”

Surrounding the excitement during the MËNAJI pop-up in Barneys, resident top makeup artists will be on hand to show men how to best apply MËNAJI undetectable hi DEF products. “They will educate consumers on how to enhance their appearance, whether they’re under a bright camera lighting or simply enjoying the lights of NYC!” Says Viglielmo.

MËNAJI + MOVEMBER

Turkeys beware…the month of Thanksgiving has competition with Movember – a month-long health awareness campaign – and MËNAJI is again supporting this important initiative. While we too look forward to football and leftovers, we consider our primary role as ambassadors to promoting healthy men’s skincare. Helping men take better care of themselves includes a solid skincare routine, and MËNAJI’s natural and botanical-enriched products are a perfect fit with four simple principles: Clean. Protect. Correct. Conceal.

MËNAJI’s Four Skin Principles

1. Clean

Pro Pacs:  Properly washing the face shouldn’t involve slathering a few squirts of shower gel onto your skin. It relies on using the right product to remove harmful pollutants. Our travel-friendly masques take the guesswork on what is needed. Simple to use, the compilation of vitamin-based ingredients effectively removes dirt, oils and controls breakouts.

Face & Body Scrub:  Exfoliation may be the leading treatment on a woman’s spa list but its significance is not gender-exclusive. Sloughing off dead skin cells refines pores while rejuvenating the skin. MËNAJI’s Face & Body Scrub is formulated for a man, packed with a natural and unique blend of certified organic lime peel oil, jojoba, ginseng, kelp, azulene and aloe. Disclaimer: After use there may be a tendency to continually touch your skin due to its baby soft results.

Clear Shave:  After using Clear Shave the only purpose for foam cream will be to vandalize homes on Mischief Night. This premium shaving experience involves two basic steps:

  1. Pre-shave: The effortless glide from the clear and soothing Clear Shave won’t harm skin with a list of botanical ingredients so natural you’ll be curious to plant it to see what sprouts up. The composition is also foam-free, which is an added bonus in avoiding drain-clogging messes.
  2. Post-shave: MËNAJI’s Post-Shave closes the follicles while its built-in toner prevents ingrown hairs, razor burn and redness. No water is needed, which is a plus when artfully sculpting everything from beards to heads.

2. Protect

Power Hydrator Aftershave: Power Hydrator Aftershave renews moisture into the skin after shaving. Made with ingredients that are so potent, if consumed you may add ten years to your life. (But please don’t do that).

Lip Agent: Drugstore lip balm this is not. Lip Agent escalates the application experience due to its inclusion of Vitamin E and jojoba oil, which moisturizes while leaving a non-shiny natural finish. Other perks are having a SPF 15 and minty taste for fresh breath.

Power Hydrator PLUS: Imagine having a body guard, makeup artist and therapist all in one and you have the perfect person. Power Hydrator PLUS fulfills a man’s skincare needs in one remarkable package. Equipped with a tinted SPF 30, the cream evens the skin tone and softens fine lines to assure that skin is protected and looks its best.

3. Correct

911 Eye Gel: It’s like putting an ice pack on your eyes without the uncomfortable wetness. 911 Eye Gel emits a cooling effect that helps reduce puffiness, perk up tired fatigued eyes and promotes an overall well-being. Tip: Add extra coolness by refrigerating.

Liquid Powder Shine Eliminator: Ask any makeup artist what they swear by for a camera-ready image and Liquid Powder Shine Eliminator is their go-to product. The white creamy powder eliminates shine, reduces pores, and is way easier than carrying around a portable fan. Also great for sweaty palms if you have some hands to shake.

Anti-Aging Eraser: While you can’t go back in time to erase all the sunning days on tar beach, you can include an anti-aging cream into your skincare routine. Anti-Aging Eraser rejuvenates skin during sleep, which increases collagen production while decreasing expression lines, fine wrinkles and wrinkle depth.

4. Conceal

Urban Camouflage Concealer: Like an herbal spiked tea, what may seem different shifts into a how-you-ever-lived-without-it necessity. Our Concealer is simple to use with a nifty middle adjuster for smooth blending. It’s good for the skin and provides noticeable results without looking overly made up. The vegan-based range of shades conceal everything from blemishes and dark circles to scratches and scars. It’s also handy for covering up the tattoo of an ex after an especially nasty breakup. The resulting effect is youthful and masculine without appearing like an 80s rock star.

HDPV Anti-Shine Powder: Our HDPV Anti-Shine Powder, basically code for looking really good, knocks out shine while providing a tint to even out skin tone. The powder is created for men, transforming their skin’s needs from an oil-free composition that includes vitamins C & E. The pad allows you to sweep across the skin or fold it like a taco for those hard to reach crevices. Also great for covering up pesky blemishes for a flawless, camera-ready face.

HDPV Anti-Shine Sunless Tan: Sunless Tan creates a naturally bronzed look without the harmful exposure or trip to Cabo. Use its handsomely designed MËNAJI Kabuki powder brush for a natural dusting or the anti-shine sponge for a more controlled application.

Did You Know That URBAN CAMO Is a Vegan and Cruelty-Free Concealer For Men?

Cruelty Free Makeup For Men

Our iconic URBAN CAMOUFLAGE® is the first concealer for men, available in multiple shades and popular among celebrities, models, professionals and regular guys since 2000. But did you know that our popular CAMO is also vegan, in that it doesn’t contain animal products AND has also never been tested on animals? Yes, MENAJI’s broad range of skin tone true concealers are winners ….. again!

The secret’s out. Now you know that your secret weapon to covering up blemishes, dark eye circles and redness is also better for the environment and helps minimize your carbon footprint.  As the best known brand of men’s undetectable cosmetics and problem-solving grooming products, MENAJI is proud to be a company which shares a commitment to saving animals as well as the planet.

Food for Thought.  Did you also know that Vegan + cruelty-free products don’t just save animals—they can help people, too. Since it takes tons of crops and water to raise farmed animals, a shift to less animal-intense consumption (across multiple sectors), can be very helpful as we all look to help protect the environment.

So what makes MENAJI Urban Camouflage® a winner?  Made from fruit and plant extracts, essential oils, and Vitamin E, our CAMO Concealer is formulated to withstand the higher oil production of men’s skin while remaining free of parabens, sulfates, mineral oil, lanolin, petrolatum, and phthalates. Simple and easy to use, you can create a flawless look while also maintaining healthy skin. When you shop for our CAMO Concealer, you can do so with added confidence of knowing that you are helping others and yourself – both inside and out, since it’s VEGAN and Cruelty Free!

Feng Chen Wang Selects MENAJI for New York Men’s Fashion Week

Fashion designer Feng Chen Wang thanks audience for attending her Feng Chen Wang Spring Summer 2019 collection runway show, in Industria Superstudio in New York City on July 10, 2018; during New York Fashion Week: Men's Spring Summer 2019.

Innovative designer blends traditional with modern twist, chooses iconic men’s grooming brand

MENAJI was back in NYC with top designer Feng Chen Wang at New York Men’s Fashion Week. Creators of the first grooming line to incorporate both healthy skincare and cosmetics for men (inclusive of the iconic Urban Camouflage® corrective concealer and Hi-Def HDPV pressed powder), MENAJI has been the #1 choice for male celebrities, models and athletes since 2000. Recently MENAJI attracted the attention of the UK-based Chinese designer Feng Chen Wang, who chose the top selling men’s skincare line for her bold and experimental SS’19 NYFW Men’s collection.

Ms. Wang’s show was billed as an “exploration in human connection.” As she continues to break new ground with bold, innovative design for technical and functional outerwear, MENAJI helped complete her dynamic vision. Colorful fabrics and futuristic accessories combined to create a visual sensation when worn by a broad spectrum of male models – a perfect fit for MENAJI’s all inclusive color palette. Feng Chen Wang’s recent collaboration with iconic male brands such as Levis, Converse, and NIKE (her models walked this show in cool over-the-top Converse sneakers) introduce a modern twist to classic male accessories to deliver a very wearable look.

Pamela Viglielmo, President of MENAJI, says, “MENAJI products delivered a simple, clean canvas which captured the essence of Feng Chen Wang’s energetic, modern fashion design. Her collection represents a man who is whole in mind and body, comfortable with self expression, and open to the future of men’s fashion. MENAJI’s broad color palette provides easy to wear men’s makeup in multiple shades, along with grooming and skincare products for today’s male to reveal his inner confidence.”

MENAJI ​is thrilled to work with ​great talent like Feng Chen Wang ​and is already looking forward to New York Men’s Fashion Week​ — ​Winter 2019. As men’s fashion events demand high definition products that deliver a natural look to a diverse audience, MENAJI will continue to help designers express their vision.

*Photo Credit: Shawn Punch

To Shine or Not to Shine: MENAJI Answers One of Men’s Biggest Grooming Problems

MENAJI Debuts Newest Product: Liquid Powder Shine Eliminator

MENAJI Advanced Men’s Skincare has solved yet another men’s grooming problem with their newest groundbreaking product, Liquid Powder Shine Eliminator (LPSE). Known best for their undetectable concealers and skin tone pressed powders for men, MENAJI has led the men’s grooming industry with pioneering products since 2000. With their latest product debut, now shiny skin can be completely eliminated from the head, face and body, without any dryness or flaking.

LPSE uses healthy ingredients specifically targeted to minimize redness, inflammation and oil production in men’s skin including Aloe Vera, Green Tea Leaf, Shea Butter, and natural Silica (which naturally absorbs moisture and reflects light). Meant to be used alone or under MËNAJI Urban Camouflage® concealers and HDPV Anti-Shine powders, LPSE absorbs excess oil and knocks out shine to deliver a soft, ultra matte finish without drying the skin.

Other key benefits include:

  • Refines Pores — minimizes the appearance of large pores
  • Long lasting, lightweight, concentrated cream
  • 100% transparent, undetectable finish
  • Perfect for all over useage – face, head, and body
  • Won’t clog pores, cake or create buildup
  • Smoothes appearance of fine lines
  • Can be used as primer under makeup or other products

MENAJI President Pamela Viglielmo says, “While men’s make up and grooming is now all the trend, we’ve never been about following trends – instead, we make products that deliver results and solve men’s skincare issues. We developed LPSE to solve a common appearance problem and help men achieve greater confidence with flawless, sweat free, non-shiny skin.”

Used by professionals on camera — think actors, athletes, on air TV talent — or just regular guys at the office. “It’s simple. When under pressure, Liquid Powder Shine Eliminator helps you appear calm in the face of stress. No need to let them see you sweat!”

Liquid Powder Shine Eliminator comes in a TSA approved 2 oz tube and retails in stores and online for $36. It is sure to become an essential part of every man’s grooming routine.

Customer/Professional Testimonials…

“The liquid powder shine eliminator is my go-to primer before I apply foundation, or concealer on men. So much of my job is about trying to put a stop to that excess shine that can show up on the red carpet or on photo shoots and this product provides such an amazing mattifying base to avoid that.”

-Simone Freund Grooming at EA/MGMT Los Angeles, top groomer to Hollywood actors and recording artists

“Thanks to my friends at MENAJI for their Liquid Powder Shine Eliminator for the SNYTV makeup room. No shiny foreheads here!”

-Alison Raffaele, NYC, groomer to top male athletes and models and newscasters

Not Just for the Bride: Grooming for the Groom

As seen in The NY Times

It’s not just brides who are focused on looking photo ready for weddings, with today’s grooms just as concerned about how they look on their big day with friends and family.  Coupled with hangovers and sleepless nights from bachelor parties and showers, guys now realize they need to put a bit of effort into looking good in photos, at events… and of course, in selfies.  Thanks to MËNAJI it couldn’t be any easier!

MENAJI’s HDPV Anti-Shine Powder was selected by the NY Times as a key grooming product for men who want to look camera-ready like the pros.  Easy-to- use with multiple healthy skin benefits, guys now can present a clean, natural look for any camera turned their way.

According to Pamela Viglielmo, President of MENAJI, “Guys need to step up their game if they want great wedding photos.  One of the easiest fixes is to knock out facial shine. Available in five shades, our Anti-Shine powders are simple to use and easily blend to match skin tone, helping minimize pore size and smooth rough skin — all important to taking a great looking image.  We’re thrilled to have been selected for the Style Section of The NY Times! ” 

Originally used by professional photographers and make-up artists, today HDPV Anti-Shine Powder is a must-have wedding essential. Undetectable even with flash photography, HDPV Anti-Shine Powder eliminates shine, and neutralizes redness and blemishes with a light touch in several shades.

Formulated with vitamins C and E the non-streak formula ensures a flawless look by  preventing flaking and locking in moisture.  Now there’s no reason not to have gorgeous wedding photos and for men to look their best — from the first dance to the last kiss.

VIEW NY TIMES ARTICLE

NBA Veteran Rashad McCants Talks Grooming & Style

Rashad McCants and Ice Cube during Ice Cube’s Hollywood’s Walk of Fame honor on Monday, June 12, 2017.

Recently MENAJI had the privilege of sitting down with NBA veteran Rashad McCants – the #1 draft pick in Ice Cube’s BIG3 and former University of North Carolina Tarheel – as he exclusively revealed his favorite style shortcuts, easy 1-2-3 grooming and much more.

Guard Rashad McCants was selected by Trilogy (a team led by Kenyon Martin, Al Harrington and coach Rick Mahorn) with the No. 1 overall pick in the BIG3 draft. The BIG3 is a three-on-three league involving former NBA players. More than 70 players have signed up in hopes of playing for one of the eight teams in the league.

Q: Having come from a very athletic family (younger sister is a former WNBA star Rashanda McCants, and two cousins one, a Major League Baseball player Cameron Maybin an other, the former Canadian Football League player Jon Avery) –  how did that affect you growing up? Did you feel pressure to be an athlete?

A: As a family, we never considered ourselves an athletic family. We just had a competitive spirit growing up, which drove my sister and me to strive at the highest levels of competition.

Q: You have enjoyed a fascinating professional life.  Can you tell us about your basketball career?

A: I don’t think I can narrow down my whole career in a few sentences but I can say it has been one of the more interesting roller coaster rides anyone could possibly imagine. And all in all, I’m grateful for all that I’ve encountered – the good, the bad, and the ugly. It has shaped me into the man I am today.

Q: You have such diverse interests. How do you define your personal style?

A: I define my personal style by the music and idols that I’ve chosen growing up. From Tupac Shakur to Will Smith to Kobe Bryant to Allen Iverson. The list goes on and on but mainly I’m stuck in the era that raised me. Gives me my own personal style of mixed personalities.

Q: How does your skin care and grooming routine fit into your personal style?

A: Over the years I have had a difficult time treating my skin properly. With pimples and razor bumps it’s always been a mission to get clear skin that can match my clean style that I see for myself.

Q:  Given that athletes sweat and shower multiple times per day, have you had any specific grooming challenges?

A: My main grooming challenge has always been razor bumps, which leave my skin scarred and irritated.

Q: Which one of MENAJI products have you tried? Which are your favorites?

A: I have tried the facial masque, and the face and body scrub which have shown to produce major improvements in my skin like getting rid of the razor bump problem I’ve always had. This was right on time. (Gotta thank my team for introducing this to me!) 🙂

Q:   Finally, we understand music has a big part in your life.  How did you develop your love of music?

A: Music is my first love! It was Tupac and Michael Jackson who sparked my love of music. Watching their greatness emerge and surpass all entertainment was a true inspiration. And still sticks with me til this day.

Rashad is passionate about another cause too — local community involvement. He’s partnered with Per Diems Against Poverty to combat hunger with 100% of the proceeds supporting Feeding America and other charities that support many worthy causes.

Prior to the BIG3 kick off season, he visited the Boys & Girls Club of America in Brooklyn and hosted a basketball clinic and participated in Manhattan’s Pajama Program—such amazing organizations!

“I am inspired by Rashad’s passion and determination to give back to his community. We are thankful to Rashad for his giving heart and for continuing to look for ways to support families in need.” – Jennifer Barker, Executive Director & Co-founder of Per Diems Against Poverty (www.perdiemsagainstpoverty.org)

Rashad’s generous spirit echoes MENAJI’s commitment to giving back and helping others, and which is why we were thrilled to see him in action – looking confident on the court, on the street, and in his life.

About Rashad McCants

McCants was a standout player at North Carolina and led the university to the NCAA Championship before being selected in the first round of the 2005 NBA draft. He played for the Minnesota Timberwolves and Sacramento Kings from 2005 to 2009. He has also played professionally in the D-League, and overseas in Puerto Rico and the Dominican Republic. The BIG3 league played on June 25 with the inaugural games held at the Barclays Center in Brooklyn. Touring various locations around the country, the BIG3 will play in Los Angeles at the Staples Center on August 13th.

New Product: Power Hydrator PLUS

Tinted Moisturizer with SPF 30

Multi-Functional, Anti-Pollution Grooming Product Created Specifically for Men Provides Tinted Moisturizer with SPF 30 Sunscreen

Tinted Moisturizer For MenPOWER HYDRATOR PLUS SPF 30, MENAJI Advanced Men’s Skincare’s bold new entry into the men’s beauty arena, reinforces the idea that it still dominates by introducing an everyday, multifunctional tinted skincare product with masculine appeal.

Like its predecessor, MENAJI’s POWER HYDRATOR Aftershave, POWER HYDRATOR PLUS is a lightweight multi-purpose aftershave moisturizer that hydrates using both natural anti-oxidant botanicals such as Chamomile, Vitamin E and Green Tea, with soothing organic Aloe Vera to soften and brighten dull skin. Both are finished with refreshing grapefruit peel to make the skin feel invigorated. But the new POWER HYDRATOR PLUS levels up with sheer color and paired with strong UVA-blocking anti-cancer sunscreen to create a high performance tinted moisturizer for men.

“Our world is complex. This simplifies your morning routine and protects your most valuable asset: your face,” says MENAJI President Pamela Viglielmo.

For years, MENAJI has introduced innovative products for men to constantly enhance the quality of their lives and their natural, masculine beauty.

This product addition will anchor MENAJI Skincare firmly in the athleisure product category as well. The rich, new formula, loaded with soothing botanicals, is making its debut as more and more active men look for genderless products in makeup, sunscreen and moisturizers.

Features & Benefits:

  • Evens out skin tone
  • Smooths wrinkles
  • Lightweight for all-day wear
  • Easy to use non-messy formula
  • Won’t clog pores
  • Moisturizes
  • SPF 30
  • Soothing botanical-based formula for healthy coverage
  • Convenient 2 FL OZ. formula is multifunctional sheer tint, moisturizer and sunscreen all in one.

POWER HYDRATOR PLUS SPF 30 retails for $42.00, is made in the USA and available online at www.menaji.com and participating retailers nationwide.