Are you about to get married? Congratulations!

But before you wait at the altar for your betrothed, you need to up your grooming game for the big day.

Why? Because in all the excitement, Grooms forget that it’s the single most important day in your life where you will have your own personal paparazzi, following you around taking video, shooting photographs, capturing the event on phones, and dispersing the images across the internet through social channels.

Here are 4 steps to looking your best for your wedding without overthinking it.

STEP 1 – Cleanse – Face & Body Scrub will exfoliate, clean and renew your skin with our specially designed scrub for men’s skin. It contains a unique blend of certified organic lime peel oil, jojoba, ginseng, kelp, azulene and aloe. Why are these ingredients useful? They unclog pores, they are anti-inflammatory, address acne and clear up blemishes and stimulates skin regeneration and lessens wrinkles.

STEP 2 – Correct – 911 Eye Gel to the rescue for tired and overworked eyes. Place a tube of this in the refrigerator a couple days ahead and put on the day before and the day of the wedding directly under the eyes. Containing allantoin, chamomile, aloe and wheat protein, 911 smoothes and improves the texture of sunken or puffy under-eye bags/skin.

STEP 3 – Protect – Power-hydrate your razor-raw face with powerful nutrients and rebuild that face’s collagen. Youthful glowing skin without the oil and dewy look – just for men. Follow up with our Lip Agent to keep those lips moist for the big moment when you finally “Kiss the Bride.” (p.s. you’ll be kissing her entire family too – so…)

STEP 4 – Conceal – CAMO is your secret weapon. Totally undetectable and light as air concealer for all the spots you didn’t think you had…Follow up with HDPV Anti-Shine to deflect any funky lighting and summertime sweat from making you look shiny and oily. You may not be a TV star – but you’ll play one on the big day.

And that’s your recipe for Grooming the Groom (and his groomsmen). Up your Grooming Game when you’re the Groom and you’ll have photos you won’t cringe at when viewing them many years from now.

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There are profound differences between the sexes in myriad categories, however when comparing their skin, the only comment used to be that women were the “fairer” sex and that their skin was “softer.”

The implied idea that a man’s skin was “rougher,” and that it may not have needed a lot of (or any) care, we now know of course is false. Thanks, in part, to the men’s growing grooming industry, we now know that men’s skin needs a lot more care than men themselves are willing to give it.

  • Men’s skin is about 25% thicker. Testosterone is the reason why. A man’s skin needs more hydrating ingredients because constant shaving can dry out the skin. Thickness requires formulations that can penetrate well.
  • Men’s skin is oilier. Testosterone stimulates sebum production and men need products that take that into account. Increased sebum can also create a reddish, ruddy complexion. Not all moisturizers are created equal and men should look for those that don’t feel greasy. Men should also find an anti-shine powder that can cover ruddiness and even out the skin tone without causing breakouts.
  • Men have more facial hair. Men need shave creams and gels that are gentle on the skin and prep the hair for a comfortable, closer shave. Men need products that account for the added sensitivity a man has on his skin due to shaving.
  • Men have larger pore size. They need products that won’t clog pores or cause ingrown hairs, and that will cover problem skin more evenly if ANTI-SHINE powder or concealer is needed.
  • Men sweat 3 times more than women. Hydrating the skin is extremely important, thus men should include a product in their grooming that hydrates well.

Men’s skin is very different. The more educated men become about their skin, the more seriously they will take cleaning their skin and hopefully incorporate grooming routines that cleanse, correct, protect, conceal and make their skin look better, into their daily lives.

Take away: Use products created and developed specifically for men, and hydrate often.

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Beard Token Coin

As Tax Day (April 15) approaches, and we’re all still scrambling to file, many of us are letting our daily tasks go – including grooming. It’s good to know that razor stubble won’t be taxed in 2015 — but there was a time when it did.

In 1535, King Henry VIII of England began to tax beards. His main concern was to allow the richest men in the kingdom to use this tax to set them apart from the merely rich. The tax was based on the wearer’s social status and style of beard. The higher the tax, the richer you were. Of course no one’s beard commanded more tax than the king’s himself — except that he didn’t pay taxes…

In an effort to raise money for her army, his daughter Queen Elizabeth I, reintroduced the Beard Tax on any beard with more than two week’s growth, regardless of status. This tax lasted throughout her 45-year reign. Her Beard Tax collectors were vast and swift and left no facial hair unmeasured to return sovereigns to the throne.

But things change. And the western world was beckoning.

In order to keep up with fashionable and modern European style, Russian Tsar Peter the Great imposed a tax on any beard and mustache in order to keep his countrymen clean-shaven. He began the movement by cutting off the beards of all his noblemen himself – at a dinner he held (unbeknownst to them) for this very purpose. In fact, in order to ensure compliance, you had to pay the tax before you even grew the stubble. After you applied for and paid the tax, you received a beard token and then, only then, with beard token in hand, were you legal to have a facial hair. The beard token “coin” had an ample beard and mustache prominently displayed on the front and the beard wearer had to have it on him at all times or face a fine. The beard token was inscribed with two phrases: “the beard tax has been taken” (lit: “Money taken”) and “the beard is a superfluous burden.”

Now many of us grow facial hair because we don’t have time to shave while preparing our own taxes.

Good to know there’s ClearShave 3-in-1 for us all to clean-up after tax season is over.

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