Tips for Men: How to choose the right shade?

Today, men understand that concealer, tinted moisturizer or powder/foundation can help them look better, .e.g. even out redness, lessen the appearance of imperfections. These products also can help you look more awake, healthy, refreshed and youthful. But if you can’t try the shades in person, how best to choose the right shade for your needs?

The answer is that often there is no single right shade. While your shade depends on your natural skin type, it also depends on what area you are looking to improve, the season, the lighting, time of day, and other factors.  So, to keep it simple, here are a few tips:

Start with a clean slate. First always use a simple cleanser followed by a moisturizer so the skin is prepped to absorb the tinted product.

If you are choosing between two shades, always go for the slightly darker shade. The lighter shade will only make you look older. Just be sure to apply with a light hand and blend really well, especially along the jawline. You can use your fingers, or a sponge to apply;  just remember less is more.

Check the undertone of your skin. When looking at your face, it is hard to see the true shade. So check the inside of your arm. Most people with ivory/beige skin will benefit from a tint with a yellow or olive shade – which adds color and life to the skin and counteracts redness. People with bronze/dark ebony skin should match their undertones more exactly. Because you may have several shades on your face, especially in your cheeks and jawline, you may need to blend two or more shades depending on the darkness of the undertone.

Celebrity make-up artist Barry White who is the go-to-groomer for the likes of LeBron James, and the singer Dave Matthews, explains, “When blending make-up, always come as close as you can to matching your complexion.  Sometimes, it may be best to go a half a shade lighter and then use a little bit darker shade and blend those two together. With the right products, this is easy to do.”

If you have very dark ebony skin, you may benefit from brightening (which is not the same as lightening). What this means is that after you apply the appropriate shade, you blend a lighter shade to the center of your face (from forehead, under eyes, cheeks and top of chin). Shades with an orange, golden base really help to brighten bronze/ebony skin. You can also use a slightly lighter shade powder in the center of your face.

Give it time to absorb. Wait a few minutes to let the product soak in and absorb any redness or discoloration. It will take a moment for your eye to adjust to your skin’s more neutral tone.

Go easy. As with fair to medium toned skin, go easy with the products, don’t use too much. Blonde men especially need to blend sparingly even if your skin is more medium.

Remember, choosing a shade takes time so try to experiment when you’re not in a rush or tired. Given the range of colors, finding your correct shade has never been easier. If you’re still unsure, send us a selfie for a consultation. We’re always happy to help!

Product recommendations:

Urban Camouflage® Camo Concealer

Power Hydrator PLUS Tinted Moisturizer

HDPV Anti-Shine Powder

NBA Veteran Rashad McCants Talks Grooming & Style

Rashad McCants and Ice Cube during Ice Cube’s Hollywood’s Walk of Fame honor on Monday, June 12, 2017.

Recently MENAJI had the privilege of sitting down with NBA veteran Rashad McCants – the #1 draft pick in Ice Cube’s BIG3 and former University of North Carolina Tarheel – as he exclusively revealed his favorite style shortcuts, easy 1-2-3 grooming and much more.

Guard Rashad McCants was selected by Trilogy (a team led by Kenyon Martin, Al Harrington and coach Rick Mahorn) with the No. 1 overall pick in the BIG3 draft. The BIG3 is a three-on-three league involving former NBA players. More than 70 players have signed up in hopes of playing for one of the eight teams in the league.

Q: Having come from a very athletic family (younger sister is a former WNBA star Rashanda McCants, and two cousins one, a Major League Baseball player Cameron Maybin an other, the former Canadian Football League player Jon Avery) –  how did that affect you growing up? Did you feel pressure to be an athlete?

A: As a family, we never considered ourselves an athletic family. We just had a competitive spirit growing up, which drove my sister and me to strive at the highest levels of competition.

Q: You have enjoyed a fascinating professional life.  Can you tell us about your basketball career?

A: I don’t think I can narrow down my whole career in a few sentences but I can say it has been one of the more interesting roller coaster rides anyone could possibly imagine. And all in all, I’m grateful for all that I’ve encountered – the good, the bad, and the ugly. It has shaped me into the man I am today.

Q: You have such diverse interests. How do you define your personal style?

A: I define my personal style by the music and idols that I’ve chosen growing up. From Tupac Shakur to Will Smith to Kobe Bryant to Allen Iverson. The list goes on and on but mainly I’m stuck in the era that raised me. Gives me my own personal style of mixed personalities.

Q: How does your skin care and grooming routine fit into your personal style?

A: Over the years I have had a difficult time treating my skin properly. With pimples and razor bumps it’s always been a mission to get clear skin that can match my clean style that I see for myself.

Q:  Given that athletes sweat and shower multiple times per day, have you had any specific grooming challenges?

A: My main grooming challenge has always been razor bumps, which leave my skin scarred and irritated.

Q: Which one of MENAJI products have you tried? Which are your favorites?

A: I have tried the facial masque, and the face and body scrub which have shown to produce major improvements in my skin like getting rid of the razor bump problem I’ve always had. This was right on time. (Gotta thank my team for introducing this to me!) 🙂

Q:   Finally, we understand music has a big part in your life.  How did you develop your love of music?

A: Music is my first love! It was Tupac and Michael Jackson who sparked my love of music. Watching their greatness emerge and surpass all entertainment was a true inspiration. And still sticks with me til this day.

Rashad is passionate about another cause too — local community involvement. He’s partnered with Per Diems Against Poverty to combat hunger with 100% of the proceeds supporting Feeding America and other charities that support many worthy causes.

Prior to the BIG3 kick off season, he visited the Boys & Girls Club of America in Brooklyn and hosted a basketball clinic and participated in Manhattan’s Pajama Program—such amazing organizations!

“I am inspired by Rashad’s passion and determination to give back to his community. We are thankful to Rashad for his giving heart and for continuing to look for ways to support families in need.” – Jennifer Barker, Executive Director & Co-founder of Per Diems Against Poverty (www.perdiemsagainstpoverty.org)

Rashad’s generous spirit echoes MENAJI’s commitment to giving back and helping others, and which is why we were thrilled to see him in action – looking confident on the court, on the street, and in his life.

About Rashad McCants

McCants was a standout player at North Carolina and led the university to the NCAA Championship before being selected in the first round of the 2005 NBA draft. He played for the Minnesota Timberwolves and Sacramento Kings from 2005 to 2009. He has also played professionally in the D-League, and overseas in Puerto Rico and the Dominican Republic. The BIG3 league played on June 25 with the inaugural games held at the Barclays Center in Brooklyn. Touring various locations around the country, the BIG3 will play in Los Angeles at the Staples Center on August 13th.