Two New Holiday Sets for Men

Holiday sets for men

This holiday season get ready to experience new ways to experiment with some of MENAJI’s most iconic products: Urban Camouflage®, 911 Eye Gel, Anti-Aging Eraser, and ClearShave 3-in-1 Formula – ready to deliver the best-looking skin that the season’s events require.

MENAJI announced two new luxury skincare holiday sets for this season that will make men not think twice about leaving home wearing BLACK TIE or NAKED.

MENAJI Advanced Men’s Skincare invites men to go BLACK TIE or NAKED this season with two new luxury skincare holiday sets. Both sets contain iconic MENAJI products at holiday gift set prices.

BLACK TIE Set was created for semi-formal to formal events.

MENAJI BLACK TIE set comes in a repurposed cigar box and includes:

  • ClearShave
  • Anti-Aging Eraser
  • Power Hydrator
  • 911 Eye Gel
  • Lip Agent

$120

NAKED was created for everything else, such as holiday parties, family parties, office parties, clubbing, visiting, and holiday outings – wherever a man just wants to look good including lounging by the fire on a bear skin rug.

MENAJI NAKED set comes in a repurposed cigar box and includes:
ClearShave
911 Eye Gel
Lip Agent
Urban Camouflage

$70

As the name implies, NAKED is pure skincare loaded with antioxidants and vitamins to nourish the skin, as well as Urban Camouflage®, to cover any minor imperfections.

Both sets are available only on menaji.com.

 

Introducing our new Makeup Starter Kit for Men

Men's Makeup Starter Set

This fall, MENAJI launches their Makeup Starter Kit for Men to make it even less complicated for men to learn how to cover up their minor skin imperfections.The Makeup Starter Kit for Men includes the two most iconic MENAJI products that have been best-selling corrective cosmetics for years: MENAJI Urban Camouflage®, an organic concealer that is virtually undetectable and the original HDPV Anti-Shine Powder.

The simple, easy-to-use MENAJI Urban Camouflage® concealer for men was the original category creator for all men’s makeup that has become MENAJI’s breakaway hit, and is cruelty-free, paraben-free, chemical free, fragrance-free, rich in anti-oxidants, with skin nourishing grape seed oil and natural Vitamin E.

HDPV Anti-Shine Powder is the world’s original oil and shine blotter for men that also covers minor skin imperfections and leaves a smooth, even skin tone.

“We’ve found that men want a simple way to cover up redness, pimples, scars, dark under-eye circles and a shiny forehead, but don’t want to deal with women’s makeup and the overwhelming amount of their brands and products. We know they want few products and they’d prefer that these products come from a men’s-only skincare line. And, as men increase their use of concealers, we want to make this process affordable and simple,” said Pamela Viglielmo, President of MENAJI.

“This is not about transformative makeup like foundation, contouring, brow liners or lip stain that’s super-obvious. It’s about subtle, virtually undetectable cover-up that helps a man achieve a fresh and more youthful appearance. Let’s face it, who wants to be seen with a huge pimple on your face, an oily forehead or chin, or tired eyes?”

The Makeup Starter Kit for Men costs $55 and comes in a small, black bag made from water- and stain-resistant ballistic nylon ready to toss into a Dopp Kit or suitcase. Each bag is smartly finished with MENAJI branded pull tags, and measures 9cm x 5cm x 9cm.

Taking the Guesswork Out of Grooming Essentials for Men

Grooming Starter Kit for Men

MENAJI Advanced Men’s Skincare announced this month it is launching a newly curated skincare set for men that takes the guesswork out of which grooming essentials they will need for their 2017 skincare regimens.

MENAJI President Pamela Viglielmo said that MENAJI curated the Grooming Essentials Starter Kit for men based on customer demands for the best products to begin a daily skincare regimen, and suggestions for additional products whose benefits are layered with each daily use. She also wanted it to be the most comprehensive so the Grooming Essentials Starter Kit is good for and invigorating cleanse, exfoliation, shave prep, wet or dry shaving, preventing ingrown hairs, toning, moisturizing, anti-aging, fine lines, cracked lips, breakouts, and spot coverage.

“Every year we see customers who are more and more educated about healthy ingredients, such as apple stem cell, and they want to know what they can use to begin or improve their morning routines,” said Viglielmo. “Customers are beyond understanding that healthy skin and good-looks are a matter of good grooming, not genes. They’re past ‘What comes after shave?’ They know it’s about regimens with the best serums and natural ingredients as the baseline for hygiene and personal style. They just want to know which ones to put together for basic maintenance plus updating.”

Market research reports point to a growing number of male consumers, with an acceptance of spending on personal care, who research products on their phones from the comfort of their couch, who care about:

  • Value, with room for indulgence
  • Their surroundings
  • Sun protection and anti-aging
  • Style trends
  • The difficulty-level of understanding what the products do

The global market for men’s grooming products is expected to exceed $43 billion by 2020. MENAJI’s Grooming Essentials Starter Kit was curated to prepare a baseline regimen for men to use that include a little more than what they would normally buy, but yet need to incorporate. For example, studies show that men understand the importance of using anti-aging products but won’t use them unless they are handy. The Grooming Essentials Starter Kit covers everything from shaving to breakouts to anti-aging for $125 and keeps it conveniently handy.

“We’re always looking to strengthen the relationship with our consumers by listening and recognizing their values, leading them to their true core wants or needs, in terms of skincare and looking good,” Viglielmo said.