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Our ClearShave 3-in-1 Formula’s #SaveWater Campaign is a Finalist in the ICMAD CITY Awards for “Best Cause Marketing”
MENAJI Advanced Men’s Skincare, a pioneering brand of men’s healthy, natural grooming products that emerged before men’s grooming boomed, is in the headlines again, this time as a finalist in one of the industry’s most prestigious awards: the 2016 Cosmetic Innovator of the Year (CITY) Awards.
Established by the Independent Cosmetic Manufacturers and Distributors (ICMAD) in 1995, the CITY Awards honors only the most creative companies, entrepreneurs, new products, package designs and marketing programs in the industry, and is considered the gold-standard award in the independent beauty industry.
The only men’s shave gel that does not lather and saves 3 gallons of water during your morning grooming routine, the ClearShave 3-in-1 Formula by MENAJI.
More than 120 entrants convened for the awards ceremony held during CosmoProf North America on July 25, 2016, at the Mandalay Bay Resort and Casino in Las Vegas.
This year, MENAJI’s #SaveWater campaign was recognized as a finalist as one of the industry’s most innovative Best Cause Marketing campaigns.
#SaveWater, a “social good” campaign with the theme of water conservation, was launched by MENAJI on March 22 World Water Day 2016, in an effort to bring awareness to the global water scarcity crisis. The MENAJI #SaveWater Campaign challenges guys to turn off their faucets when they groom and choose products that require little to no water use in their daily routines and featured MENAJI’s ClearShave 3-in-1 Formula as a product that is socially-conscious about water scarcity by not requiring water usage to achieve a result that typically requires water.
ClearShave 3-in-1 Formula is also on demand by makeup professionals, because makeup artists are often faced with grooming celebrities on set, red carpets, or in front of the TV without access to water.
The #SaveWater campaign is also multi-tiered, as it aims to educate, by giving monthly tips on how to save water, encouraging men to “turn off their faucets” during grooming time by using MENAJI ClearShave 3-in-1 Formula, and giving away one ClearShave every month. MENAJI #SaveWater will run from March 22, 2016 until the end of December 2016 and will feature contests and giveaways throughout the year using #SaveWater to remind everyone that every effort helps — using “Water-Free Luxury” products, and “turning off the faucet” in their daily grooming routine.
MENAJI ClearShave 3-in-1 Formula shave gel is a multifunctional shave product designed to be a cut above regular shave gels, said MENAJI President Pamela Viglielmo. ClearShave doesn’t sting thanks to its natural botanicals, and doesn’t lather. Because it is a clear gel, a man can shave his face, head, and entire body quickly and precisely. It was developed to be used anywhere and anytime without the need for water (such as a gym, on film location, on a plane, at an airport, etc.).
MENAJI ClearShave 3-in-1 Formula continues to be a favorite since its launch in 2015, hailed as one of the best new products of the year by bloggers, consumers and makeup artists alike.
“We’re honored to have been competing against some of the world’s most innovative products and people in the industry. We’re thrilled #SaveWater got picked as a finalist in “Best Cause Marketing” because research reports reveal that global shortages will make water an increasingly precious and politically-charged commodity. We worked a long time to develop ClearShave to be the shave gel of the future. It’s more than a product; it’s a movement,” said Viglielmo.