There’s No Masking the Truth: MËNAJI Celebrates “Year of the Masque”

MENAJI Gives Shoppers Free Masque Samples So They Can Indulge in MultiMasking August 2016

A recent research report by Mintel dubbed 2015 “The Year of the Mask” indicating that the popularity of this emerging product has made it one of the hottest trends in the skincare market. Mask sales rose significantly driven by a move toward more customized skincare solutions. According to Mintel’s Facial Skincare and Anti-Aging US 2015 report, sales of masks grew to almost $30 million. Some of the key drivers were young males.

MENAJI Advanced Men’s Skincare announced this month that in August 2016 the company will be giving away samples of their luxurious Deep Cleansing Masque to celebrate the rise in popularity of this unique men’s grooming product.

MENAJI Advanced Men’s Skincare Deep Cleansing Masque for Men, made especially to address the 20% more oil production on a man’s face, increased popularity with overall mask market demand increase, said MENAJI executives.

MENAJI Advanced Men’s Skincare Deep Cleansing Masque, made especially to address the 20% more oil production on a man’s face, increased popularity with overall mask market demand increase, said MENAJI executives. “The Mask has become a staple in men’s grooming,” said Pamela Viglielmo, President of MENAJI. “From industry reports to Instagram – every guy is multi-masking!”

Multi-masking which is the exercise of using different facial masks on different areas of the face at the same time, is the preferred way of using masks now, said the Mintel report, as it customizes skincare and customers perceive an improvement in efficacy.

Additionally according to the NPD Group’s 2015’s review of Beauty Sales, what grew specifically in the category of skincare was masks in alternative formats (such as clay and paper).

Viglielmo said that MENAJI has always been aware of the benefits of clay on a man’s skin and that is why it is the key ingredient in the MENAJI Masque.

“People need masks because everyday cleansing is simply not enough to have radiant, youthful, fresh skin. Our specially formulated Masque addresses the 20% higher oil production in men’s skin that other clay and mud masks do not. Skin treatment for men begins with a deep clean to absorb oil, exfoliate dead skin and reduce pore size. Our Masque digs deep to get rid of blackheads while also enriching the skin with vitamins A, C, E, and antioxidants,” Viglielmo said.

Viglielmo also stated that people love masks because of the pampering aspect. In August, MENAJI will give away masque samples with every purchase of their skincare and cosmetics line to help those who haven’t multi-masked, get started, and those who already are multi-masking, enjoy healthier skin.

“A mask is a spa-like experience. Multi-masking forces you to cool down and relax while you wait for the treatment to work. During this downtime you can be kind to yourself, concentrate on your breathing and meditate. It’s only a few minutes but what a world of difference it does for your face and your health,” Viglielmo said.

Menaji Returns To New York Fashion Week

Men's Fashion Week

Male-Specific #NYFW:MENS Lures Pioneer Mens Cosmetic Brand to Step into the Limelight for Loris DIRAN at the HG CONTEMPORARY Gallery in Manhattan and More…

MENAJI Advanced Men’s Skincare, the first brand to create fast-acting corrective skincare and HD cosmetics for men, returned to New York Fashion Week (NYFW) this year supporting several designers during New York Fashion Week: Men’s (NYFW: MENS) held July 11 – 14. This global event proved to be the perfect venue to promote MENAJI, rounding out the theme of all-male models, fashion and grooming.

Pamela Viglielmo, President of MENAJI, said that for years, many women’s makeup brands with deeper pockets have dominated the NYFW space due to sponsorship demands and makeup artists who had more expertise with those products. Finally the men’s category is as important as the women’s.

However when the Council of Fashion Designers of America launched NYFW: MENS, a standalone showcase for American men’s fashion in 2015, they may not have anticipated the shift by some designers to use male-only cosmetics. A report by Mashable also quoted a study by Euromonitor that shows men’s grooming in the U.S. is estimated to become a $6.5 billion industry in less than two years.

Expert makeup artists, too, who had experience or wanted experience using men’s cosmetics lines flocked in to create neutral, natural-looking lightly-enhanced visages on the models for SS17 styles. Male attendees, too, aware of the trend were either using some form of cosmetics or interested in learning how.

“We participated in NYFW a few years back before NYFW:MENS became official. But this year it is much different” said Viglielmo.  “There’s a dedicated time and space set aside for men now – NYFW:MENS. We’re honored and privileged to have worked with some of the hippest designers through some of the most knowledgeable makeup artists.  We welcomed multiple requests through Instagram and Facebook for product and demos for the shows and supported three designers!”

This year, MENAJI was selected for the perfect assortment of products, for the full look for established Loris DIRAN’s SS17 show at the HG Contemporary Gallery. Loris Diran is an award-winning, New York-based, Armenian-American designer who has worked for such super houses as CHANEL and VERSACE. Through the expertise of a talented team of makeup artists familiar with MENAJI, led by Lucie Nguyen, the collection shone exuberantly.

Loris DIRAN, who needed a sun-kissed glow, was very pleased with MENAJI’s effortless enhancement, said his collection was not about color, but instead the subtraction of color.

“(In my collection for SS17) Fabrics are meant to be sun-bleached and of the palest tones with just a splash of foliage green. Joined with the black and bone grouping, it creates a story of textures and rustic detail, reminiscent of traditional South American style. Proportions are a juxtaposition of elongated shirts and jackets, with shorter, shrunken pant lengths, all to convey a romantic vision for Summer 2017,” said DIRAN.

“NYFW:MENS was the perfect showcase for MENAJI which simply enhances a natural look,” Viglielmo said.

MENAJI also contributed to designer Orlebar Brown’s “Swimming in the Sky” presentation of luxury resort and swimwear, as well as supported emerging designer Corey Woods on his premiere launch of “The Irvington Collection” Yerise by Yeroc & Co. Woods has an existing line of luxury eyewear, YERISE: The Eyefull Tower Collection SS17.

NFL Veteran Christopher Houston Talks Grooming and Style Secrets with MËNAJI

This summer, MËNAJI had the privilege of sitting down with NFL veteran Chris Houston – former player for the Carolina Panthers, Detroit Lions and Atlanta Falcons – as he exclusively revealed his favorite style shortcuts, secrets, and much more.

Q: How did you start your career in the NFL?
A: Coming out of the University of Arkansas I was blessed to be drafted by the Atlanta Falcons in 2007, and thereafter was honored to continue my career with the Detroit Lions and Carolina Panthers.

Q: What prompted you to leave pro football?
A:  I was always excited for the next chapter in my life as I was playing football. Finally, I came to a juncture where these other interests were calling me. So in 2015 I decided to leave pro football, and once again, God blessed me with open doors of opportunity to start pursuing these other interests. Through planning and preparation, I was able to enter into in the entertainment industry, the real estate business, as well as mentoring children.

Q:  So do you plan to “go home” so-to-speak? Where are you originally from?
A: Home for me is Austin, Texas so I will continue to plant my roots there as the city is rapidly expanding. In addition, as mentioned before, I have entered into real estate so both Austin and Atlanta are the two cities I am investing in and will travel between to start off.

Q: What are the other interests that prompted you to leave football?
A: Acting is a huge interest that prompted me to leave, because like football, it takes a lot of time, commitment, dedication and skill to be great. I already have an amazing acting coach and have been taking acting classes. This is allowing me to audition for major TV, Film, theater and web projects. Thus far I have worked on a project for Warner Brothers that I did for Spring Hill Entertainment, which is owned by LeBron James and Maverick Carter.

Q: How do you define your personal style?
A: That is a good question. It’s funny because I’ve been labeled a “pretty boy” by friends and family for my interest in fashion and style. But I consider myself to be a man with street style who is growing and is open to learning the various forms of fashion as I continue my journey in the entertainment industry- especially the business of fashion. Personally, I would define my style as relaxed, yet upscale. I also like styles that are sporty and when wearing suits, I like them to look laid-back. Grooming and accessories wise, I’ve never been into many products, but I do love to pamper myself and my mom.

Q: Which one of MENAJI products are you going to try?
A: I’m excited to try the Face & Body Scrub and ClearShave 3-in-1 Formula. I think that these products are a good start to keep my face fresh, especially now that I need to always be ready for that next acting opportunity or audition.

About Chris Houston
Chris Houston is a former American football cornerback who played in the National Football League (NFL). Houston played college football for the University of Arkansas, and was drafted by the Atlanta Falcons in the second round of the 2007 NFL Draft. Houston was also a member of the Detroit Lions and the Carolina Panthers. In 2015, Houston decided on early retirement from the is pro football career to pursue various entertainment and business endeavors. Currently, he is an actor, entering into fashion industry and is in the real estate business with current investments in Atlanta, GA and Austin, TX. Follow Houston on Instagram @_champ23 and for more information and booking contact info@d4sm.com.