Beauty Collection Expands Its Male-Oriented Services with MENAJI

Grand Opening of Beauty Collection's West Hollywood location

Home base for celebrities and billionaires, knows as the “‘Bu.” Even America’s most popular toy doll ever made, Barbie, had a “Malibu” version in both male and female. So why is it no surprise that Beauty Collection, aMalibu-based retail chain known for its commitment to providing all-around beauty services from blow-outs to nails, would launch MENAJI Advanced Men’s Skincare line there?

From the beginning, Beauty Collection has based its reputation on making sure their customers had every possible service need attended to while shopping at the store, becoming a one-stop shop for customers needing luxury products, education, and services, an having influencer-studded grand openings.

Now, said MENAJI President Pamela Viglielmo, Beauty Collection can cater to men’s needs more thoroughly, by using the world’s leading men’s cosmetics brand, MENAJI.

“MENAJI has skincare facials for men that cleanse and correct in minutes. MENAJI has wedding day grooming for grooms. MENAJI has HD man makeup application services that can be applied on site for guys on-the-go to an audition, a job interview, a photo shoot, a date, wherever they need to look flawless. We are the perfect brand for a service-oriented retail hybrid,” Vliglielmo said.

And so it seems to be the case, based on Beauty Collection’s commitment of “showcasing the world’s superior beauty products chosen for their quality and distinction” and it’s reputation in luxurious Malibu as its destination for its discerning clientele, and now its recent launch of MENAJI in two key locations as well as on their website.

“Beauty Collection is known as the curator of niche brands and MENAJI is the perfect example of what we are cultivating…innovation and emerging trends. As the men’s grooming category grows, MENAJI is the only brand chosen for men. Beauty Collection knows how to cultivate this market and anticipates opening the door to a male-dominated clientele that is looking for skincare and products geared for their busy lifestyle,” said Beauty Collection VP of Business Development, Maria Rush.

“Beauty Collection is known for their red-carpet grand openings, replete with brand leaders, head shots, DJs, and ‘Get Paparazzi-Ready’ themed parties,” Vigliemo said. “It’s only fitting MENAJI products for men makes its services debut at Beauty Collection.”

And this month though the holidays MENAJI is celebrating the launch with limited edition gifts with purchase at Beauty Collection. Clients who want to experience MENAJI for themselves or pick up sets for their loved ones can stop by Beauty Collection in their Calabasas Store at The Commons at Calabasas, 4732 Commons Way # E, Calabasas, CA and West Hollywood at 8951 Santa Monica Blvd, West Hollywood, CA.

The New David Expandable Dopp Kit for Men

Launched in 2000, MENAJI is not exactly a new  men’s grooming player on the skincare scene, but their ideas are still fresh.

Billed as a niche brand that catered to the entertainment industry and jetsetters “in-the-know,” MENAJI is now creating its own line of travel kits to meet its exacting standards, to hold the men’s skincare products the brand sells.

The limited edition line, known as the MENAJI FLEET’s has a 2nd newcomer called “David.” Clean and simple, “David” is an expandable Dopp kit that comes with 4 best-sellers (Masque, Power Hydrator, 911 Eye Gel, ClearShave) designed to prioritize what MENAJI men need everyday, and also expands to accommodate what they might take on a trip.

“MENAJI always aims to simplify men’s lives. Our products are designed for problem solving and ease of use; our name means ease of use and our beginnings were about grooming-on-the-go – plumping, smoothing, covering – quickly and easily,” said Pamela Viglielmo, MENAJI President. “And now we have very cool bags that expand upon the idea of a mere a Dopp kit, which, by the way, was invented in the early 1900s. Men – we’re bringing your bags into the future. David is a combination shave bag and Dopp kit. I took a lot of time designing it. We wanted something that would hold men’s everyday essentials most of the time, and unzip to expand and hold more products when needed – going to the gym, away for the weekend/travel.”

Viglielmo said original Dopp kits were invented for army men to hold all their toiletries – which were larger and more cumbersome.  Men today typically use about four or five products most of the time (a no-frills hydrator, a lip balm, a clear shave gel, and a dirt removing, pore-reducing masque), thus don’t need a large traditional Dopp kit. Viglielmo also said men today don’t forsake their favorite skincare products for hotel-issued bar soap, so they should have more room when traveling.

The MENAJI FLEET is a limited edition, luxury-inspired collection of travel bags, designed as a better way for men to keep their skincare products organized. MENAJI FLEET travel kits are sleek and sturdy, designed with men’s active lifestyles in mind. Each bag is made with water- and stain-resistant ballistic nylon in classic black-on-black with MENAJI branded pull tags.

“Until MENAJI FLEET, men had two choices : their pockets and/or their Dopp kits. MENAJI is giving men options women already have, but designed for men,” Viglielmo said.

Created to facilitate men’s travel experiences, yet simple enough for everyday use, MENAJI FLEET David Expandable Dopp Kit is all about staying organized so men can relax and enjoy their trip.

The Fleet Collection

Unique Bags for Today’s Global Explorers

Made from water- and stain-resistant ballistic nylon in classic black, each bag is lined and smartly finished with MËNAJI branded pull tags, and is designed to hold multiple MËNAJI products.

The second in this new series of top performing bags: DAVID

DAVID Expandable Dopp Kit

The Expandable Dopp Kit measures 23cm Length x 5cm Height x 14cm Width when bag is closed, and 23cm Length x 18cm Height x 14cm Width when bag is open. DAVID comes loaded with 4 priority MËNAJI luxury men’s skincare products that you use daily + weekly and then expands to accommodate more products or gear when you go to the gym or travel. The front pocket is clear so you can see MËNAJI’s 4 priority products.

DAVID Expandable Dopp Kit

DAVID Expandable Dopp Kit $95 | Buy Now

 

Mënaji’s First Annual Barber Night

Jeff Grainger of Sinatra Sintennial, Luis of Fade2Famous, and Shawn Punch, top fashion photographer and Mënaji Man

Mënaji hosted an evening for barbers and their friends to eat, drink, relax and let the good times roll while learning about the latest products from an iconic men’s skincare brand. “This event is the first of its kind for barbers – those guys on the front line of the country’s most lucrative industry of men’s grooming, in the position of setting the trends that are leading the way into 2016,” said Pamela Viglielmo, President of Mënaji. Barber Night was held on November 2 at NYY Steak, which brings signature touches from the world champion New York Yankees to its world-class restaurants.