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Thanks to shows like Mad Men and Peaky Blinders, men’s grooming is very much in demand in Australia. And as more men explored the well-pruned beard phenomenon, while others the shaved head, all Aussie men knew they loved product and men-only spaces to get handsome.
Reports by Business Insider in the AU calculate that 48% of Australian men spend more than thirty minutes a day grooming, and that more and more barbershops and barber schools are opening up every day.
But what does a well-groomed man use in a land with a consumer base that is made up of significant rural populations and agricultural regions with national sports that include rugby and A-league?
Front-running men’s grooming stores such as MEN’S BIZ like to carry products like MENAJI that take looking natural and well-groomed to the next level.
With a tagline like “MEN’S BIZ- A Better Life Through Better Grooming,” MEN’S BIZ dedicates itself to offering high-end products that help men look natural, but better – a top priority for his chic new apothecary. MENAJI President Pamela Viglielmo said the MENAJI brand has always been known for being a true performer by make-up artists on sets working on men that are supposed to look very rugged and macho, but natural.
“It’s no secret that MENAJI works, is easy to use, and isn’t tough on a man’s skin. We love that Aussie men get it,” said Viglielmo.
The MEN’S BIZ story is quite unique. Unlike in the USA where men prefer to shop online, Aussie men like to experience and try on product, said Nathan Jancauskas, owner of MensBiz.com who opened brick-and-mortar shops to cater to Aussie consumer tastes. In 2012, Jancauskas launched a quarterly subscription-based grooming pack called the MEN’S BIZ Dopp Box. When more and more men asked to visit the corporate office to try more of these products, MEN’S BIZ opened stores to facilitate.
“We’re thrilled that MENAJI is in MEN’S BIZ stores and in Australia,” Vigliemo said. “Our brand has the right product assortment for machosexuals.”