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It’s not make-up, it’s cover-up. And it’s an essential part of modern man’s grooming kit. Ok, so it may not sound very macho, but with $30 billion spent on male cosmetics globally every year, make-up for men is no longer a taboo. And trust us, there’s nothing girly about preparing your face for action.
Michele Probst, founder of men’s skincare range Menaji, says: “Male cosmetics aren’t about looking pretty. It’s cover-up and it needs to be undetectable.” So if it’s undetectable, why bother? “Men produce 20% more oil in their skin than women,” Michele explains. “We need help controlling shine and spots.” So read our guide and wait for the “Have you been on holiday?” compliments to roll in.
– UK magazine Forever Sports
What does the man of the future look like today? The man of the future is a leader who embodies confidence and a positive self-image. He is bold and modern. He is smarter, faster, stronger, and he understands the power of appearance. Menaji Skincare seeks to help men stay ahead of the game.
When you feel good about your image, you are more likely to exude confidence and success is sure to follow. All great candidates can answer the questions a hiring manager can throw at an interview, but which candidate was self-assured during their interview? That’s what prosperous companies will be looking for. Put in a little effort to improve the way you present yourself and the rising energy within you will be reflected in the eyes of others. Creating the best version of yourself, not only shows you have the guts to do the best in your position, but it also shows you have good work ethic. By taking the time to make sure you look a step above presentable, you are demonstrating you have the ability to put in time and effort into other aspects of your life, including your job, family, and health.
The man of the future will take care of himself physically and mentally. This is why skincare is on his list of daily activities. Skincare is commonly associated with keeping skin healthy and clear. However, many people overlook another benefit of skincare. In fact, skincare can help improve the mindset in some cases. It can be employed as a kind of therapy. A good skincare regimen is an example of an excellent stress reliever after a long day. It’s cooling, relaxing, and provides a sense of wellbeing. The motion from the routine itself is something familiar and can be therapeutic. Aside from going through the actual process, just the knowledge that your skin is being taken care of along with the compliments you receive for your blemish free skin is enough to give you a healthy dose of self-esteem. Not only is skincare a way to heal the skin from the harshness of the day’s activities, but it is also healing to the mind as well.
The man of the future will use cosmetics and skincare. He will use them because he wants to get all he can out of life and because men’s skincare and cosmetics are readily available at increasing locations. Menaji Skincare is already a part of the future and will continue to help men achieve their goals and dreams for generations to come.
When one wants to look at growth in the men’s grooming and skincare market, Asia is the first place to consider. In this vast and diverse region men are enjoying what companies are providing. Each country has its own specialties, depending on the particular needs of the local populace and its male clientele. Menaji Worldwide, with broad distribution in the region, has chosen to focus on a particular segment of this dynamic market: Singapore.
The US is recognized as one of, if not, the biggest leader in skincare and cosmetics in Singapore. With a significant percentage of imported cosmetics, toiletries and fragrances, it’s the ideal launching pad for drumming up business throughout Asia.
China, which is a good bellwether for the region, sales of personal grooming products marketed specifically to men (facial cleansers, shampoos, deodorants, etc.) rose 7 percent, compared with 5 percent growth in the overall market, according to Kantar Worldpanel.
Menaji Worldwide is currently partnered with two prominent businesses in Singapore, 2Menz.com and WhatHeWants. Both of these companies seek to provide the highest quality men’s grooming products to the Singapore region, as well as educate men on the importance and benefits of utilizing skincare and cosmetics.
Jason Lee, Founder of 2Menz.com says, “being a premier online retailer of men’s grooming products, it is essential that 2Menz.com have a comprehensive range of offerings to meet Asian men’s grooming needs. The Mënaji Camo Concealer and HDPV Powder are doing very well in the Singapore market. We receive inquiries on this line almost daily, as Asian men tend to have oily skin in the humid region, HDPV Powder addresses shiny skin in men.”
“We are very pleased with our growth to date with these two dynamic partners in the exciting Singapore region. We recognize their expertise in the market and look forward to even greater sales regionally given their solid e-tail and retail marketing positions. Menaji Skincare fills a unique void in the market place and both 2menz.com on the web and WhatHeWants at retail, understand the customer demand for our undetectable skincare and cosmetic products.” Pamela Viglielmo, COO Mënaji Worldwide, LLC.
Mënaji Skincare, a category leader in the “booming men’s grooming” segment of the global beauty industry, was founded in 2000 by Nashville-based celebrity make-up artist Michele Probst. Sold in the USA and overseas in more than 20 countries, the Mënaji product line addresses real men’s skincare needs with healthy skincare and undetectable skin-tone true cosmetics. E-tail purchases of Mënaji Skincare include select sample packets.
At Mënaji Skincare, we know you are most confident when you look good. And there is no one more confident than Philippe Petit who 40 years ago walked a tightrope between the Twin Towers of the World Trade Center in New York City. Lasting 45 minutes, he walked and danced back and forth eight times along the 450 pound cable. An amazing site for everyone watching below on the city streets of New York!
He eventually came down and was taken to the local police station. Charges were eventually dropped as along as he agreed to perform a free aerial show for kids in Central Park.
So in honor of “confidence”, we celebrate Philippe Petit. You can read more about this man and his journey in this PBS Biography and watch this video from 1974.